Gifting trends between Indians living across the world using Indian Gifts Portal. Sorce: www.indiangiftsportal.com

1. Mother’s Day is around the
corner, check out the Mother’s
day gifting trends in India from
2013 to know what to send the
most important woman in your
life this year.
Mother’s Day Gifts

2. GIFT CATEGORY TRENDS
What is everyone sending their moms in India.

3. Gift Categories
Bags Clothing
Home Décor
Personalized Gifts
Jewelry
Pooja Items
Home Textiles

5. Clothing – Popular
Categories
70%
11%
16%
3%
Sarees
Shawls
Suits
Western Wear
Perfumes
+ 17%
Bags
+ 32%
Cosmetics
+ 28%

6. Popular Sarees

7. More on Clothing…
• Saree seems to be the gift of choice for
Mother’s Day. Although Ethnic seems to be the
buzzword of the year 2013, we see a big trend
coming in Geometric Prints as well as
Bollywood Replica Sarees.

8. Jewelry – Popular Categories
8%
8%
33%
51% Semi-Precious
Fashion Jewelry
Diamond
Ethnic
Watches
+ 26%

9. Semi-Precious Jewelry
Silver
CZ Diamonds
Pearl
Pearl
Watches
are very
popular as
mother’s
day gifts.

10. More on Jewelry…
• Crystal seems like the perfect option for those
looking for clear stone jewelry. The value is
similar to CZ Diamonds with a more modern
form factor.
• •Pearl fans have reasons to rejoice with a brand
new trend for Pearl Clutches and Handbags
coming into the market.

11. Home Décor – Popular
Categories
4%
32%
7%
22%
28%
6%
0.56
Home Décor
Utility Items
Usable
Decorative
Home
Textiles
Tableware
Wall Décor
Feng Shui Gifts
Showpieces
Decorative Items

12. Usable Decorative Items
Jewelry Boxes
Key Holders
Book Rests
Clocks
Photo Frames

13. Pooja Gifts – Popular
Categories
69%
11%
7%
6%
7%
God Idols
Candles & Incense
Chowkis
Diyas
Pooja Thalis

14. Popular Personalized Gifts
Mugs Other Photo Gifts Message Gifts
Both Message & Photo
Mugs are popular as
Mother’s Day Gifts.

15. More on Personalized Gifts…
• Although photo based gifts are popular, what is
really picking up is the trend of ‘Message
Mugs’. Simply gifts with Mom quotes on them,
Affirmations of love etc.
• In fact amongst all gifts, those labeled with
‘Love’ & ‘Mom’ had the highest sale.

16. Gifts are not
enough!
27% of mother’s day gifts
contained flowers as a part
of the gift.
10% of gifts for mom
contained flowers & cakes
8% of gifts had an add on
of Chocolates, Sweets,
Fresh Fruit and or Dryfruits
8% kids sent readymade
hampers to their moms
with flowers in addition to
the gifts
53% of all mother’s day gifts contain
flowers and or other add ons.

17. Popular Flowers
8%
8%
16%
68% Roses
Carnations
Orchids
Plants
Pink & Red
Roses are the
most popular.
The highest
selling bouquet
was
“Pretty Pink
Please”
Contributing
for 4% of the
orders and 2%
of order value.

18. BUDGET TRENDS
Global & Indian Budgets, category wise budgets

19. AverageOrderValue:₹883
Average Order Value: ₹1,838
Average Order Value: ₹1,431
Average Order Value: ₹835
AverageOrderValue:₹532AverageOrderValue:₹883

20. Budget Trends Worldwide
CANADA
Average Order Value: ₹1,379
UNITED STATES OF AMERICA
Average Order Value: ₹1,380
AFRICA
Average Order Value: ₹1,401
UNITED KINGDOM
Average Order Value: ₹1,958
EUROPE
Average Order Value: ₹1,332
SAUDI ARABIA
Average Order Value: ₹982

21. Budget Trends Worldwide
AUSTRALIA
Average Order Value: ₹1,863
NEW ZEALAND
Average Order Value: ₹1,341
EAST ASIA
Average Order Value: ₹1,972
UNITED ARAB EMIRATES
Average Order Value: ₹1,448
INDIA
Average Order Value: ₹916
SINGAPORE
Average Order Value: ₹1,486

22. Order Density
PercentageofOrders
UNITED STATES
Order Percentage: 53%
CANADA
Order Percentage: 6%
UNITED KINGDOM
Order Percentage: 2%
INDIA
Order Percentage: 29%
AUSTRALIA
Order Percentage: 4%
Although Mother’s Day gifts are
sent to India from all corners of the
globe, From Belgium to Botswana,
Uganda and Trinidad & Tobago,
India & US account for 82% of the
orders.

23. AverageValueofGifts
ReceivedbyMothersin
2013
PercentageofOrders
NEW DELHI
Average Order Value: ₹1,381
Percentage of Orders: 3%
MUMBAI
Average Order Value: ₹1,225
Percentage of Orders: 6%
BANGALORE
Average Order Value: ₹1,169
Percentage of Orders: 4%
KOLKATA
Average Order Value: ₹1,247
Percentage of Orders: 3%
CHENNAI
Average Order Value: ₹1,235
Percentage of Orders: 5%

24. The Metros
• The metros account
for 21% of all
Mother’s Day gifts
received
• Mumbai has the most
number of Mother’s
Day gifts at 6%
• Chennai follows close
behind at 5%
• New Delhi gets the
highest value of gifts
at ₹1,381
• Kolkata & Chennai
have the second
highest order value at
₹1,247 & ₹1,235

25. AverageValueofGifts
ReceivedbyMothersin
2013
PercentageofOrders
ANDHRA PRADESH
Average Order Value: ₹1,214
Percentage of Orders: 10%
UTTAR PRADESH
Average Order Value: ₹1,248
Percentage of Orders: 10%
MAHARASHTRA
Average Order Value: ₹1,343
Percentage of Orders: 9%
GUJARAT
Average Order Value: ₹1,334
Percentage of Orders: 7%
PUNJAB
Average Order Value: ₹1,414
Percentage of Orders: 7%
HARYANA
Average Order Value: ₹1,248
Percentage of Orders: 6%

26. The 5 Top States
• Mothers Day gifts to
Uttar Pradesh &
Andhra Pradesh
account for 10% of
orders each.
• Punjab leads the
order value chart
across the country at
₹1,414
• Gujarat &
Maharashtra have the
second highest order
value at ₹1,334 &
₹1,343

27. AverageValueofGifts
ReceivedbyMothersin
2013
PercentageofOrders
THE REST OF INDIA
- Tamil Nadu & BIhar – 3% each
- Kerela, Rajasthan – 2% each
- Karnataka, Odisha, Uttarakhand, West Bengal,
Jammu & Kashmir, Chattisgarh - 1% each
Average Order Value: ₹1,506
Percentage of Orders: 17%

28. Location Inferences
• Its interesting to note that the order value goes
higher as you go deeper into B class towns.
Coimbatore stands for an order value of ₹3,004,
Jammu at ₹1,721
• Metros surprisingly don’t account for the highest
order values or the highest chunk of the orders.