This document provides an overview and agenda for a webinar on hands-on training for the Salesforce Analytics API. It includes: 1. Speakers for the webinar and a safe harbor statement. 2. Information about the Salesforce Analytics API including how it allows extending Salesforce Analytics to custom applications with no code required. 3. An example of how Expedia has used the Analytics API to project dashboards onto big screens. 4. An agenda that explores use cases for the API beyond visualizations, how non-developers can use it, limits of the API, and upcoming Apex support. 5. Announcement of a demonstration of the Analytics API capabilities.

1. Hands-on Training: Analytics
API
June 26, 2014

2. #forcewebinar
Speakers
Arunkumaran Varadharajan
Sr. Product Manager
@arun_sfdc
Lauren Peterson
Analytics Marketing
@SFLaurenJ

3. #forcewebinar
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use
of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with
possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and
motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-
salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial
results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

4. #forcewebinar
Go Social!
@salesforcedevs / #forcewebinar
Salesforce Developers
+Salesforce Developers
Salesforce Developers
Salesforce Developers The video will be posted to YouTube
& the webinar recap page
(same URL as registration).
This webinar is being recorded!

5. #forcewebinar
www.summerofhacks.com
July 11-
13
July 18-
20
July 25-
27
July 18-
20
#summerofhacks

6. #forcewebinar
Don’t Miss Out on Dreamforce 2014!
http://bit.ly/dfweb14
$899 Discount Code:
D14DVLPR

7. #forcewebinar
Please Join the Success Community
 Login at
success.salesforce.com
 Join the “Salesforce
Reporting and
Dashboards” group
 Please ask questions to
this group to keep the
conversation going

8. #forcewebinar
Have Questions?
 Don’t wait until the end to ask your question!
– Technical support will answer questions starting now.
 Respect Q&A etiquette
– Please don’t repeat questions. The support team is working
their way down the queue.
 Stick around for live Q&A at the end
– Speakers will tackle more questions at the end, time-allowing.
 Head to Success Community
– More questions? Visit success.salesforce.com

9. #forcewebinar
Agenda
 Intro
 Demo 1
 Demo 2
 Q & A

10. Salesforce Analytics’ Vision and Values
Salesforce Analytics Monthly Active Usage 71%
OpenEasy Mobile

11. #forcewebinar
Background: Analytics API

12. #forcewebinar
Salesforce Analytics API: Launched Winter ’14
Easily Build Analytics Apps, Faster Than Ever
Extend Salesforce Analytics to
Custom Applications
For example, create a tool for
managers to monitor pipeline
Easily customize to business
needs, no code required (only
clicks!)
Same UX that you are comfortable
with
For Developers:
Extend Anywhere
For Business Users:
No Code Required

13. #forcewebinar
Expedia Has Loved Using the Analytics API
Extend Dashboards to Big Screens with Salesforce API
Objective:
Encourage Service Teams
Strategy:
Real-time Access to Key Performance Metrics
Tactic:
Leverage Analytics API to project onto big-
screen

14. #forcewebinar
Let’s Explore Some Key Areas
1. What are the use cases apart from visualizations?
2. What if I I’m not a developer, and cannot code?
3. What are the limits?
4. What about Apex support?

15. #forcewebinar
What are the use cases apart from visualization?
1. Notifications in Chatter
2. Analytics Apps
3. Integration
Example: App created by TAS Group that acts as a
Sales Leaderboard
Share your API Integration use
cases at success.salesforce.com
In the Salesforce Reports &
Dashboards group

16. #forcewebinar
I’m not a developer, and can’t code…
1. Download MyCharts on AppExchange (No Code
Needed)
1. Check out these ready-to-use examples on GitHub
https://github.com/arun-sfdc/
Arun’s Collection of Analytics API Code

17. #forcewebinar
What are the limits for the Analytics API?
Not many!
1) Data size is capped to 2,000 rows
2) Run up to 1900 reports an hour*
*No one has ever hit this limit

18. #forcewebinar
Tell me about APEX Support…
Native APEX Support is coming in Spring ’14.
• Easy to integrate Analytics w/ existing Force.com Apps
• Create workflows based on Report updates,
key metrics, etc.

19. #forcewebinar
Demonstration

20. Please Join the Success Community
 Login at
success.salesforce.com
 Join the “Salesforce
Reporting and Dashboards”
group
 Please ask questions to this
group to keep the
conversation going

21. #forcewebinar
Q & A
Arunkumaran Varadharajan
Sr. Product Manager
@arun_sfdc