New to Force.com and needing a quick orientation to bring you up to speed? Join us for this series of brief introductory sessions on Force.com, the world’s leading cloud platform that lets you build apps rapidly using configuration-driven development and powerful programmatic logic. Each Friday one of our experts will walk you through one of the core elements of the Force.com platform and cover the basics you need to build your first app in the cloud. Each session is 30 minutes long.

1. Force.com Fridays
Your Introductory Course to Learning the Force
Arnez Nisperos, Salesforce.com, Lead Sales Engineer
@arneznisperos

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Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of
intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we
operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com,
inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others
containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based
upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
looking statements.

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Developer Force – Force.com Community
+Developer Force – Force.com Community
Developer Force

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Change can be good

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Changing how we do things can make our lives easier

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How can we apply that
same agility at work?

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Introducing the Salesforce Platform

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What are the most common apps built on the
platform?
Social
Engagement
Critical
Processes
Social
Websites
Social Front
Ends
Extend the the value of
your backoffice
Cut inefficiency with
the power of the
cloud.
Accelerate your
marketing to the
pace the market
moves at.
Connect to customers
the way they expect it -
social and mobile, all
the time.

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Automate
Business
Processes
Make Your
Intranet Social
Make Every
App Mobile
Unlock Back
Office Data
Launch
Engaging
Marketing Apps
The fastest path from idea to app
Top Five Ways to Innovate with Salesforce Platform

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Tools for getting the job done
Form
Form builder for
Apps, Portals, &
Sites
Function
Re-usable
formulas,
validations &
logic
Flow
Drag & drop
workflow
builder for
business
processes
Model
Schema builder
for easy data
management
Analytics
Drag & drop
Chart &
Report
Builder

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http://developer.force.com

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What we accomplished
§ Automated an attendee tally
§ Maintained that sessions had a max limit
§ Created a session speaker approval process
Streamlined a sustainable and
reusable event app…
…Not bad for 10-15 minutes!

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Next Steps for New Developers
§ Sign up for a FREE Developer Edition account
• http://developer.force.com/join
§ Learn the Platform
§ http://developer.force.com
§ http://boards.developerforce.com
§ http://bit.ly/devcloudapps
– Quick Tutorials
– Webinars (Intro to Force.com, Learn to Build Apps)
– Workbooks

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THANK YOU!!