Local SEO for National Enterprises - SMX Toronto - How to Rank 10, 100, 1000+ Locations

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http://www.poweredbysearch.com - Learn how to do Local SEO for National Enterprises and Franchises. This SMX Toronto presentation covers local seo strategy, ranking tips, local search analytics, and best practices on carrying out an enterprise local search strategy.

Technologie

Local SEO for National Enterprises How Do I Rank 10, 100, 1000+ Locations? Dev Basu, CEO Powered by Search Inc. hello@poweredbysearch.com (416) 840-9044 & 1-866-611-5535 @devbasu @poweredbysearch | www.poweredbysearch.com | www.devbasu.com

Who is Powered by Search? ,[object Object]

Specialize in Enterprise & SMB Search Marketing

Proven Results in:Legal, Bankruptcy, Hotels, Insurance, Entertainment, Health Care, Real Estate, and Home Services Industries. ,[object Object],[object Object]

46% Contacted via Phone after Finding Location Online

37% Visited the Location in Person.• Fastest Growing Area of Search. 43% More Spend in SEO in 2010 versus 2009. ,[object Object]

Search Engines (Above the Fold Listings)

Location Aware Search becoming Prominent

Vertical Platforms (Yelp, Insider Pages, Super Pages)• Local Search Queries have Higher Consumer Intent

What We’re Going to Cover Today ,[object Object]

What is the Status Quo of your Listings?

Secrets of the Mysterious White Listed Data Feed

How to Monitor Local Search Traffic in Analytics,[object Object]

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Local SEO for National Enterprises - SMX Toronto - How to Rank 10, 100, 1000+ Locations

1. Local SEO for National Enterprises How Do I Rank 10, 100, 1000+ Locations? Dev Basu, CEO Powered by Search Inc. hello@poweredbysearch.com (416) 840-9044 & 1-866-611-5535 @devbasu @poweredbysearch | www.poweredbysearch.com | www.devbasu.com

3. Specialize in Enterprise & SMB Search Marketing

4. In the Trenches Since 2006

6. 46% Contacted via Phone after Finding Location Online

8. Search Engines (Above the Fold Listings)

9. Mobile Search (iPhones + BlackBerry’s)

10. Location Aware Search becoming Prominent

11. Vertical Platforms (Yelp, Insider Pages, Super Pages)• Local Search Queries have Higher Consumer Intent

12.

13. What is the Status Quo of your Listings?

14. How to Create a Local SEO Action Plan

15. Secrets of the Mysterious White Listed Data Feed

16. How to Rank Highly in Google’s 7-Pack

17.

18. Unclaimed, Hijacked, or Merged Listings

19.

20.

21. Record the # of Locations Ranking in the 7-pack

22. Record the # of Inaccurate Listings

23. Use a Maps Rank Checking Software

24. We use Advanced Web Ranking

25.

26. Decide Where You’d Like to Send Local Traffic.

27. Traffic to Franchise Site or Corporate Landing Page?

28. Sign up to Google Local Business Center.

29. Tip: Use an email@yourcorporatedomain.com/.ca

30. Inform all Franchisees or Location Owners about Upcoming Changes to their Listing Data.

31.

32. Create Your Data Feed Based off Your Active Locations Excel Document.

33. Follow Google’s Bulk Upload Instructions

34. Ensure Your Listings are as per Google’s LBC Guidelines.

35.

36. Create your LBC account for at least 24 hours prior to submitting your bulk upload

37. Follow Google’s LBC Guidelines 100%

38. Ensure Name, Address, Phone # consistency in your bulk upload.

39. Don’t Keyword Spam your Listings. Use the actual DBA of your brand.

40.

41. Populate Your Profile with Consistent N.A.P

42. Build Citations to Your Profile.

43. Encourage Customer Reviews

44. Offer Exclusive Coupons to Your Customers.

45. If You are in a Competitive Industry and Cannot Rank – Call a Recognized Local SEO Provider. http://getlisted.org/resources/trustedproviders.aspx

46. How to Rank Highly in the 7-Pack (N.A.P) Add Services, Images, Videos, Reviews, Coupons Courtesy: Nick Thomas, G5 Marketing

47.

48. Directory + Social Sites

49. Praized

50. iBegin

51. Yelp.ca

52. HotFrog

53. WebLocal

54.

55.

56. What is the Status Quo of your Listings?

57. Create a Local SEO Action Plan

58. Create a White Listed Data Feed

59. Optimize Listings, Build Citations & Reviews

60. Monitor Campaigns in Analytics & E-Commerce

61. If You are in a Competitive Industry and Cannot Rank – Call a Recognized Local SEO Provider. http://getlisted.org/resources/trustedproviders.aspx

62. Thank You. Merci Beaucoup. How Do I Rank 10, 100, 1000+ Locations? Dev Basu, CEO Powered by Search Inc. hello@poweredbysearch.com (416) 840-9044 & 1-866-611-5535 @devbasu @poweredbysearch | www.poweredbysearch.com | www.devbasu.com

Local SEO for National Enterprises - SMX Toronto - How to Rank 10, 100, 1000+ Locations

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