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Market Potential For Data Products
1. MARKET POTENTIAL
FOR DATA PRODUCTS
Prepared & Presented By,
Deval Naik
MIT SOT
Project Guide,
Dr. Milind Pande
MIT SOT-Project Director
2. About Bharti Group
âTo build India's finest business conglomerate by 2020â
⢠Founded: 7th July, 1995
⢠Chairman and M.D.: Sunil Mittal
⢠Total Revenue: $ 10 billion(in 2009)
⢠Employees: 25,543(in 2009)
⢠Market share in voice services: 21.34%
⢠Total number of subscribers : 133,220,882
1.3 billion
Voice
0.3 billion
Data
â 1st in India â
â 3rd largest in the world â
3. Objective
⢠Primary Objective:
⢠To find out the market potential of Data Products for SOHO segment
and Medium scale organizations
⢠To find out the factors influencing the buying decision of data
products
⢠Secondary Objective:
⢠To find out the need of data products
5. Products offered by Airtel Telemedia Services Ltd.
⢠Internet Leased Line
⢠Broadband
⢠Multiprotocol Label Switching
⢠Virtual Private Network
⢠Broadband-Virtual Private Network
⢠Audio Conferencing
⢠Video Conferencing
⢠Very Small Aperture Terminal
⢠International Private Leased Circuit
⢠National Long Distance Leased Line
⢠Point to Point
⢠Point to Point-Radio Frequency
14. Satisfaction level for the Data products of
the Organization
10%
3%
2
3
31%
4
5
2- Less
56%
3- Moderate
4- Good
5- Very Good
?
15. Factors which organizations considers while
purchasing data products
1%
11%
9%
Price
Service
Speed
Uptime
79%
16. Reason NOT to shift to Airtel Telemedia Services Ltd.
17%
Existing Customer
55%
4%
6%
10%
High Cost
Not aware
Not good service
Performance
Present contract
Satisfied with existing
8%
0.64%
?
?
?
?
18. Suggestions
⢠Sign SLAs to increase connectivity
⢠Good brand in voice for that no one wants to pay extra money for
data products
⢠Redefine the definition of potential customers
⢠Increase connectivity in remote areas
⢠Balance uploading and downloading rate ratio of
customer
⢠Restructure the billing plans
20. Limitations
⢠Data is based on employeeâs personnel experience.
⢠Answers are based upon employeesâ understanding of
question.
⢠Graphs are based on SOHO and medium scale
companies requirements.
⢠Data which is provided by employeesâ can be biased.