A Case study on reviving the automobile industry deals with the problems faced by auto sector and its necessory solutions along with GDP shift caused by auto industry
907MTAMount Coventry University Bachelor's Diploma in Engineering
Revive Automotive Business Case Study
1. CASE STUDY - REVIVE THE
AUTOMOTIVE BUSINESS
Presented by
DEVAJITH.G
D-13
SIMS, Pune
2. INTRODUCTION
• Evolution of Automobile Industry
• Global scenario
• Indian automobile industry
• Growth shift
• Opportunities and threats of Auto Industry
• Why india and china?
• Market and Growth potential
5. INDIAN AUTOMOBILE INDUSTRY
India is a key pillar of global automotive market - policy, actions and
strategies
By 2015, India will exceed every major European market inc.
Germany, France and UK in automotive sales
Over the next 20 years, India will be part of global automotive
triumvirate
expecting the India automotive sales to exceed the US market by mid
2030
The global automotive game will be pretty much decided by twin forces
for China and India
6. CHALLENGES FACED BY
AUTO
Demographic changes and profound shifts in
global economic power
Consumer expectations are changing radically.
New technologies are dramatically changing
vehicle industry
Rising oil price
Human resources
Economic meltdown
7. CHALLENGES FACED BY
AUTO……
• Product Differentiation
• Product Development
• Marketing and Distribution
• Competitive pressures
• M&A and deals
• Sustainability
• Regulation
8. Excellent Source for IT based
Engineering Solutions - for Product &
Process Integration
Scaling Costs
Optimising Resources
Benefits of investing in India
9. Case study – revival strategy for
TATA NANO
The Marketing Plan
The Marketing Strategy
The People’s car
The Buzz
Auto Exposition
Across the borders
Tata Motor Showrooms
On The web
The One Form Booking
10. POWER OF UNITY
Improve Efficiency
Collaboration
Innovation
Effective recruitment
Emphasis on low fuel consumption
Utilize the opputunities
Collective effort to find root cause
Technology advancement
Stop negative publicity