1. CHAPTER 2 DISCUSSION QUESTIONS
1) Explain the differences between creativity, innovation, &
entrepreneurship.
2) Can creativity be taught?
3) State & summarize the 10 barriers to creativity.
4) Summarize each of the 7 steps in the creative process.
5) Explain the difference between left & right brain thinking.
6) Explain the difference between convergent & divergent
thinking.
7) Explain each of the following techniques for improving the
creative process:
A) Brainstorming.
B) Mind-Mapping.
C) TRIZ.
D) Rapid Prototyping.
3. CREATIVITY
-THE ABILITY TO DEVELOP NEW IDEAS & TO DISCOVER
NEW WAYS OF LOOKING AT PROBLEMS &
OPPORTUNITIES.
4. INNOVATION
-THE ABILITY TO APPLY CREATIVE SOLUTIONS TO
PROBLEMS & OPPORTUNITIES TO ENHANCE OR TO
ENRICH PEOPLE’S LIVES.
5. CREATIVITY + INNOVATION = ENTREPRENEURSHIP
•CREATIVITY:
-THINKING NEW THINGS
•INNOVATION:
-DOING NEW THINGS
•ENTREPRENEURSHIP:
-THE RESULT OF A DISCIPLINED, SYSTEMATIC PROCESS
OF APPLYING CREATIVITY & INNOVATION TO NEEDS &
OPPORTUNITIES IN THE MARKETPLACE.
-INVOLVES APPLYING FOCUSED STRATEGIES TO NEW
IDEAS & NEW INSIGHTS TO CREATE A PRODUCT/SERVICE
THAT SATISFIES CUSTOMERS’ NEEDS OR SOLVES THEIR
PROBLEMS.
8. KNOWN FOR EXPERIMENTAL/EXTREME BEERS WITH NON-
STANDARD INGREDIENTS.
RAISON D’ETRE
(THE REASON FOR THE
EXISTENCE OF SOMETHING)
INGREDIENT: GREEN RAISINS
9. 100 BARREL SERIES
-CELEBRATES THE BREWING TALENTS & CREATIVITY OF
HARPOON BREWERS.
-FROM EXPERIMENTAL STYLES TO INTERPRETATIONS OF OLD
FAVORITES, THE BEER IS BREWED IN A LIMITED BATCH & IS A
PERSONAL EXPRESSION OF THE ART OF BREWING.
10. ECO-BREW
-THE BREWERY BELIEVES IN FINDING WAYS TO MINIMIZE THE
ENVIRONMENTAL IMPACT THE BREWERY HAS ON THE ENVIRONMENT.
-ONE WAY IS THROUGH “SPENT MASH.”
-LONGTRAIL PRODUCES OVER 8 TONS OF SPENT MASH EVERY DAY WHICH
THEY OFFER TO LOCAL DAIRY FAMERS TO FFED THEIR COWS AS AN
ALTERNATIVE TO THE HIGH COSTS OF OTHER FEED.
