1. Brochure - November 2011
Destination Changemakers
Spreading solutions for global change
FOMPEYRINE Noémie
BORENSZTEIN Frédéric
DARDAILLON Matthieu
GUYOT Jonas

2. FOREWORD
2
INTRODUCTION BY OUR GODFATHER WHO IS ANTONIO MELOTO ?
« I fully support your project Destination Changemakers. Mr Antonio Meloto, 61, is the Founding President of the NGO
Gawad Kalinga (to Give Care in Tagalog). For the past 15
I see people in your group as the next generation of
years, he has devoted himself to the fight against extreme
young people who want to build a better, a safer planet.
poverty in the Philippines, with the aim to restore dignity to
We will work together in the Philippines to eradicate the 25 million poorest Filipinos by 2024 (5 million
poverty and to restore human dignity, and I guess this is households in slums).
an exciting opportunity for us to build new business
models together. So I will be your godfather. » His approach is to build empowered, sustainable, self-
sufficient "Communities", accompanied by 7 development
Tony MELOTO, 27/11/11, in Paris programs (including for education and health), and now,
to significantly develop and scale-up social businesses.
Today, more than 2,000 "GK Villages" cover the country with
a social impact estimated at one million beneficiaries. Tony
has initiated the concept of the "Enchanted Farm" (to
prevent rural migration to urban areas), and the first one out
of 24 has just been inaugurated by the President of the
Republic of the Philippines.
To achieve such ambitious objectives, Gawad
Kalinga promotes the concepts of "caring & sharing" and
involves a large number of people to support this "Grand
Cause", with no exceptions : young people, previous "gang
leaders", students, faculties, politicians of all sides,
employees, business leaders (including Shell, Unilever,
Philips, Coca-Cola, IBM, HP, Hyundaï or AirFrance-KLM), GK
is now supported by an "army" of 25,000 regular volunteers
and 1 million occasional volunteers.
In fact, we can summarize the "GK Way" as a three-step
process: changing values within affected communities,
extensive public-private partnerships, and massive
volunteerism. The construction process actually begins with a
rebuilding of the values of the community and the change of
mindset of "rich" people by building authentic relationships.
Tito Tony, is a remarkable example of "transformational
Our team, with Tony Meloto and Olivier leadership" ; in 2009 he wrote "Builder of Dreams", and he is
Girault (President of Gawad Kalinga) also the recipient of numerous awards, including the "Social
after a conference of Tony Meloto and Entrepreneur of the Year" in 2010 in the Philippines by
Arnaud Ventura at Sciences-Po Paris Ernst & Young and the Schwab Foundation. As such, he will
(28/10) be a guest-speaker in January 2012 at the "World Economic
Forum" in Davos.

3. INTRODUCTION
3
DESTINATION CHANGEMAKERS IN A WORD KEY FIGURES
Destination Changemakers is a project aiming at helping social entrepreneurs  20 months of preparation
to scale up and maximize their social impact. After one year and a half of  9 months of missions
preparation in the UK and France, we will help social entrepreneurs in Asia and around the world
Africa during nine months, before coming back to France to share our  3 social entrepreneurs
experience to the general public.  3 countries
GENESIS OF THE PROJECT
Last January, during their second year at ESCP Europe, Jonas and Matthieu
discovered their mutual interest for innovative social initiatives. Both willing
« Be the change you want
to make a difference through their work, they decided to launch their own
project in order to discover the emerging area of social entrepreneurship. to see in the world »
They began to meet some social entrepreneurs in London during their second GANDHI
year at ESCP Europe. Still, they realized very quickly that meeting social
entrepreneurs around the world had already been done. They then understood
that it could be much more interesting and impactful to do missions with a
limited number of social entrepreneurs to help them solving their challenge.
Destination Changemakers was born.
They then met Frédéric, graduated from the Ecole des Gobelins, now in charge
of the documentary part of the project; and Noémie, student at Sciences-Po
Paris, in charge of the assessment of the social impact of the Changemakers
we will meet.

4. OUR TEAM
4
MATTHIEU
Student in Master in Management at ESCP Europe, I have been committed in various associative
projects. Passionate by these entrepreneurship experiences, sensitive to social problems in the
world, I am naturally attracted by social entrepreneurship. I am currently doing a six-month
internship in the HR department of Danone in Paris.
Destination Changemakers is for me an exciting opportunity to explore the world of social
entrepreneurship, to better understand the leadership traits of Changemakers and to try to raise
awareness that a credible alternative to the current economic model does exist.
JONAS
Student in Master in Management at ESCP Europe, I have always been interested in social
innovation. It is mainly during my internship among the Center for Social Innovation of Gawad
Kalinga that I discovered the power and interest of social entrepreneurship. I am now doing a six-
month internship at Doing Good Doing Well, a sustainable development consulting agency.
Destination Changemakrs is for me a unique opportunity to be part of a movement that makes a
difference. I hope that this journey will be a great source of inspiration for my future professional
career.
NOÉMIE
Student in second year at Sciences Po in Paris, I have always been concerned by social issues in
the world. Before I started university, I chose to do a “gap year” during which I went working in a
long-term action in a shantytown in Lima in Peru. I am also very committed within the association
“Niños de Guatemala”.
Being passionate about sociology and anthropology, I would like to study the social impact of the
social entrepreneurs. I am very excited to work on this dimension which can help accomplishing,
promoting the project and its comprehension.
FRÉDÉRIC
Recently graduated with a licence degree in audiovisual production in Gobelins - Paris and with a
degree in multimedia communication, I aim at working in the cinema field, especially in video
editing and directing. My role will be to film the team during the social road trip in order to
create afterwards a documentary.
For me, Destination Changemakers is the opportunity to learn more about social
entrepreneurship, to be more involved in that kind of fields, and work on my first consistent
video project.

5. CONTRIBUTE (1/2)
HELPING SOCIAL ENTREPRENEURS TO SCALE UP
5
ENTREPRENEURIAL DIMENSION DEFINITION
This part will be mainly coordinated by Jonas
Social enterprise
OUR VISION A social enterprise operates
like a business, produces
goods and services for the
• Solutions to change the world already exist, but they need to be scaled market, but manages its
up to have a global impact operations and redirects its
• Organizations like Ashoka, Skoll Foundation and Schwab Foundation do surpluses in pursuit of social
remarkable work to help high-potential social entrepreneurs to scale up and environmental course.
• Some of the most innovative social entrepreneurs lack business skills and
can’t benefit from the support of these organizations
WHO ?
OUR VALUE PROPOSITION
The social entrepreneurs we
target for our three missions
• We will help three promising social entrepreneurs in emerging countries are very highly committed
to scale up during three missions entrepreneurs with promising
• We want to partner with these big foundations to avoid reinventing the ideas to solve an urgent social
wheel, and give inspiring social entrepreneurs the chance to join their need, but who lack the
network business skills needed to scale
• We will accompany three high-potential social entrepreneurs to benefit up their solution.
from Ashoka / Skoll / Schwab’s support.
We will focus on the areas of
food and water, because
these are the most urgent
social needs people have.
Food and water are the first
two things people must have
to survive, and in today’s
world:
 884 million people in the
world do not have access
to safe water (Unicef,
2010)
 925 million people in the
world are malnourished
(FAO, 2010)

6. CONTRIBUTE (2/2)
HELPING SOCIAL ENTREPRENEURS TO SCALE UP
6
WHAT WE WILL DO PARTNERSHIPS
During the preparation phase :
• Realization of a pilot-mission as a training to write a business plan for a
French social entrepreneur
• Partnering with Ashoka / Skoll/ Schwab to understand their Fellow
selection criteria
• Assessing the needs of the social entrepreneurs to meet the selection
criteria Ashoka is the global
• Working at distance with them to provide some ideas before our arrival association of the world’s
• Training by experts in France on : business plans, audit, leadership... leading social entrepreneurs.
Since 1981, they have elected
During our missions, with the three social entrepreneurs : over 2,500 leading social
• Helping them in their application to benefit from Ashoka / Skoll / Schwab’s entrepreneurs as Ashoka
support. It should consist in : assessing their social impact with their Fellows, providing them living
community ; rethinking their Business Model ; formalizing their Business stipends, professional support
Plan and access to a global network
• Organizing Makesense HoldUps, one in France and one in their of peers in 70 countries.
community, to find creative ideas to help them solving their challenges (www.ashoka.org)
• Linking them to other local Changemakers to accelerate social change
in their ecosystem (MeetUp : organizing an event with all the
Changemakers of the area and brainstorming on how they can partner
together, share their experience and tips and learn from each other)
MakeSense is a community of
300 young people (called
Gangsters) in 20 countries who
spread the virus of social
business into capitalism. They
use brainstorming (called
HoldUps) to solve social
entrepreneur’s challenges.
OUR AIM : WE WILLSUCCEED IF...
• 1 social entrepreneur out of the 3 we will help become Ashoka / Schwab /
Skoll Fellows within 2 year

7. STUDY
STUDYING SOCIAL CHANGE
7
SOCIAL AND CULTURAL DIMENSION DEFINITION
This part will be mainly coordinated by Noémie
Changemaker
OUR VISION
A Changemaker is a man or a
We think Changemakers are the drivers of social change. They have the woman with system changing
leadership and the commitment to convince other people to change their own solutions for the world’s most
personal behaviour in a positive way to accelerate social change.
urgent social problems.
We believe Changemakers are the leaders of tomorrow’s world; they are
visionaries and act to accelerate the transition to a more sustainable world. Social entrepreneurs are
obviously Changemakers, but
OUR VALUE PROPOSITION actually everyone can be a
Changemaker, provided
We will study : he/she wants to accelerate
• What are the common leadership traits of Changemakers and how social change and has a
Changemakers can change mentalities, mindsets and behaviours positive contribution to the
• The ecosystem of social change in the areas of the three missions and how world through his/her action.
Changemakers can partner together to accelerate social change
Changemakers can be social
WHAT WE WILL DO entrepreneurs, but also
business leaders, politicians,
• Meeting inspiring Changemakers from various sectors and various investors, academics or simple
backgrounds in the same area as the social entrepreneur we will citizens…
accompany
• Writing a photo-book on Changemakers and social change :
- Establishing a typology of Changemakers with common characteristics
of each type (example : the social entrepreneur; the intrapreneur; the
politician...)
- Studying the contribution of each of these types of Changemaker
• Writing a report on the ecosystem of social change on the three areas
studied
OUR AIM: WE WILL SUCCEED IF...
• We manage to establish a clear and inspiring typology of Changemakers
• We provide the three social entrepreneurs with a useful analysis of the
ecosystem of social change on their areas
• We manage to give a better understanding of these business’s social
impulse.

8. SHARE
RAISING AWARENESS ABOUT SOCIAL ENTREPRENEURSHIP
8
PEDAGOGIC DIMENSION PARTNERSHIPS
This part will be mainly coordinated by Matthieu
OUR VISION
• We want to inspire a generation of Changemakers and transform the Y
generation into a YY generation (YY : Yunus &You, the symbol of social
business).
• We are aware the most important part of our project is probably the part Le Mouv’ is a French radio
after we come back: what is crucial is the impact we will have on other station, part of Radio France.
people. Public: 18-30 years old.
OUR VALUE PROPOSITION
We will use various means of communication to reach as many people as
possible. For each of them, we will partner with the media, producers and
editors to make a difference.
Le Journal des Grandes
WHAT WE WILL DO Ecoles is a journal diffused at
20,000 copies in 120 French
During our travel around the world : school campuses and the 400
• Regular update of our blog to share every step of our project biggest French companies.
• Communication on French media: for instance, the radio Le Mouv’ and the
magazine Le Journal des Grandes Ecoles will follow us.
Once we will be back :
• Publication of a photo-book with a typology of the Changemakers
• Realization of a documentary about one or several missions
• Edition of a boarding game in which players must manage their social
enterprise and partner with different Changemakers (Matthieu is a “serial
creator” of boarding games with more than 100 games to his credit)
• Realization of academic business cases for business schools to raise
awareness among students.
OUR AIM: WE WOULD SUCCEED IF...
To measure the impact of our communication :
• People could click on a counter if they recognize Destination
Changemakers helped them to better understand the concepts of social
business and social change
• People could also write a short text to tell us why they found the project
interesting and which impact it had on them

9. OUR ITINIRARY
9
MISSION 1 : PHILIPPINES, SEPT 2012 – DEC 2012 OUR CARBON
COMPENSATION
We will realize our first mission in the Philippines, which is real leader in
social innovation. We want to offset 100% of our
carbon emissions due to
Jonas already spent two months with the NGO Gawad Kalinga for a transportation.
humanitarian internship during the summer 2010 and knows quite well some
Changemakers in the Philippines. The Founder and President of Gawad Kalinga We are current looking for
also decided to become the godfather of our project. innovative ideas to offset our
carbon emissions that could
In the Philippines, we will work with Justin have a positive impact in the
Dela Cruz, the Founder of the social business communities we will go.
Happy Green. Happy Green aims at
developing local and fair agriculture in rural We are seriously studying the
poor communities (like in the Gawad possibility to bring some solar
Kalinga rural villages) selling organic food oven (or solar cooker) in poor
and beverages. communities. Solar ovens
have a positive social and
Justin Dela Cruz works a lot in Manila but he environmental impact.
often goes to Bulacan (100 km north of
Manila) because it is where a major part of
his supply comes from (in the GK village
« Enchanted Farm »).
MISSION 2 : INDIA OR BANGLADESH, JAN 2013 – MAR 2013
We have not selected the social entrepreneur we will work with in India or in
the Bangladesh, but we are already screening several possibilities.
MISSION 3 : AFRICA, APR 2013 – JUL 2013 Example of solar oven
We have not selected the social entrepreneur we will work with in Africa, but Why not helping us to launch
we are already screening several possibilities in Senegal, Burkina Faso, and an innovative carbon offset
Mali. programme ?

10. OUR PREPARATION (1/2)
10
We started our project in January 2011. We will leave France in September 2012, so we will have had a 20-month
preparation. 20 months of preparation allow us to work on a professional value proposition to create partnerships
and therefore to have an ambitious project.
LEARNING BEING INSPIRED
We are curious and want to learn as much as possible During our preparation, we attend as many events and
during this preparation year. Here are the three main conferences on topics related to our project as we can.
activities we are involved in and we regularly do : Here are some examples, to name but a few :
The Voyageurs du Changement Group work Sustainable Business Summit
Launched by a « social backpacker » at Danone Organized by The Economist in London in March 2011,
Communities, this initiative aims at gathering all the
tips from previous responsible world tours to help and this one-day summit focused on the fact that corporate
inspire future projects. social responsibility has move from a “nice-to-have” to
a key strategic issue
Destination Changemakers is in charge of the
animation and coordination of the group work on the Convergence 2015
‘After-World tour’: how can projects like responsible Organized in Paris in June 2011, this three-day summit
world tours inspire others ? what is the ideal medium focused on microfinance, social business, social
to do so ? entrepreneurship and social and solidarity-based
economy.
The objective of this group work is to publish a
handbook that will be delivered during an event at
ESCP Europe in Paris that we will co-organize next The Start Up Week End
February. Organized in Paris in November 2011, this two-day
event aims at creating a social business within 48 hours.
Meeting Changemakers
Meet a great deal of innovating and inspiring social The Global Social Business Summit
entrepreneurs, in the UK and in France, in order to Organized in Wien in November 201, this three-day
understand the reasons of their success. You can find event gathers some of the most inspiring leaders of the
some descriptions in our blog. world of social business. The motto : put society back at
Reading the heart of business.
We read many articles, reports and books on topics
such as social entrepreneurship, social innovation and
sustainable development to understand the stakes
related and have a critical point of view on these
issues
And we summarized some readings into “reading
notes” you can find in our blog.

11. OUR PREPARATION (2/2)
11
PRACTICING BUILDING A CREW
Our project has three objectives. For each objective, We spend a lot of time to build a Crew. Members of the
we will learn and practice before leaving for the Crew are people interested by our project, they should
carrying out of the project abroad: be friends of us or not, they often participate in events
we organize and are free to give us advice on our
Helping a social entrepreneur project. In a word, they are active followers.
We realized a two-week pilot-mission with a young
social entrepreneur during the Summer 2011. This Brainstormings
social entrepreneur launched its venture SendMeLove We are regularly organizing brainstorming on our
and needed a business plan, so we helped him for his project, and everyone is welcome. It enables us to have
financing modelling, his market study, his measure of many ideas on issues related to our project, and it
social impact and the redaction of the business plan. enables people to get involved in our project.
We worked with La Petite Etoile, a French
consultancy specialized in business development, who Meetings
gave us pieces of advice and feedback after our work. We are regularly organizing meetings to give news of
our project. The more events like this we organize, the
Studying an ecosystem of social change more people follow us.
We will study this year the ecosystem of change
around Les Epiceries Solidaires, a social enterprise MakeSense
aiming at collecting non-used food and selling it at a We are part of the worldwide MakeSense community,
very affordable price to underprivileged people. We so our news are followed by more than 300 people in 20
will meet the actors working in the same field with the countries.
same aim, and study the contribution of each actors
and imagine collaborations between them to MAKING OUR PROJECT RESPONSIBLE...
accelerate social change.
FROM A TO Z !
Sharing our experience
As previously said, we are in charge of the ‘After- Carbon compensation
World tour’ group work of Les Voyageurs du We are working on an innovative way to compensate
Changement, so we will be helped by mentors to our carbon emissions during our project
optimize our impact after we came back.
Responsible banking
We are thinking about having a ‘Responsible Bank’ as
bank of our association
100% recycled business cards
Yes, our business cards are 100% recycled :)

12. WHY BECOMING OUR SPONSOR ?
12
WHAT DO WE NEED ? WHAT CAN WE OFFER ?
Our estimated budget is 40100 euros for the whole We can communicate about your company on every
communication support we use, before and after our
team (we can send you a detailed presentation of our
missions.
budget).
Before our missions, we can :
Our objective is to finance our budget this way :  Write an article about your company and its CSR
 50% thanks to sponsors policies on our blog ; on our Twitter and Facebook
 25% thanks to public grants and other private accounts (we already have more than 1100 friends
donations on Facebook)
 25% with our personal contributions  Communicate about your company on our tickets of
“tombola” : we expect to sell 500 tickets of tombola
at 5 euros each
 Communicate about your company and invite its
HOW CAN YOU HELP US? collaborators at the major events we organize. Two
major events are forecasted :
According to your profile and your wishes, you can : • The “Voyageurs du Changement”
 Support us financially : for instance, you can event: this event will take place at ESCP
choose to support one of three missions and to ask Europe on next February. This event will
for a special report on that mission be composed of conferences and
 Help us put in place our carbon compensation plan
workshops around the theme : “how to
travel responsibly?”. This event will also
 Offer us a material support
deliver the “Voyageurs du
 Help us communicate about our project
Changement” guide that presents good
tips to organise a responsible travel. 300
Any kind of help would be very much appreciated! people are expected
• Our Departure Event : this event will
take place in a big pub/nightclub (ex :
The Players Bar) in Paris at the
beginning of September 2012. This
event will be a great party, just a few
days before our departure. Around 500-
1000 people are expected
After our missions, we can :
 Communicate about your company in all our
support of communication: our photo-book ; our
documentary ; our boarding game
 Communicate about your company and invite its
collaborators during our “return event”: this event
will take place in September 2013 (certainly at ESCP
Europe) and will present a feedback about our
missions, a short movie, a photo exhibition

13. OUR PARTNERS
13
OUR PARTNERS
ADVISORY & TECHNICALSUPPORT COMMUNICATION SUPPORT MATERIAL SUPPORT
OUR CHANGEMAKERS
IN LONDON
IN PARIS
IN THE PHILIPPINES

14. CONCLUSION
14
ANTICIPATING THE MAXIMIZATION OF OUR LONG-TERM « Do not be afraid to dare
IMPACT
and to care. A
We are aware a “one-shot project” is not the best way to create long term Changemaker has the
value, for our social entrepreneurs and for our partners. So we are thinking
about the creation of an association that will continue after we come back: we passion to make the
need a new “interschool team” to continue the project !
world better »
AND AFTER DESTINATION CHANGEMAKERS ? Antonio MELOTO
Destination Changemakers is for us a great opportunity to discover social
entrepreneurship and participate concretely to this emerging movement. We « Enjoy your journey over
hope that this project will be an impactful experience for us and will give us
some innovative ideas to launch our own social business in the near future. the next 3 years. I hope
you become amazing
Finally, we know that many students are interested in social entrepreneurship
but do not necessarily believe in its opportunities. We hope that our journey Changemakers »
will inspire them and attract them to this amazing and challenging area.
Deborah SZEBEKO, Founder &
CEO, Thinkpublic
Today’s Changemakers are tomorrow’s Gamemakers
« I wish you very exciting
THANK YOU VERY MUCH FOR YOUR INTEREST
adventures, projects,
studies, documentaries,
CONTACT US ! experiences…
MAIL : DESTINATION.CHANGEMAKERS@GMAIL.COM Entrepreneurs need guys
PHONE : 0761270476 (MATTHIEU) / 0638389029 (JONAS) / 0677611232 like you »
(NOÉMIE)
Nathan GRASS, Director Chaire
YOU CAN ALSO BECOME OUR FRIEND ON FACEBOOK AND FOLLOW US ON TWITTER Entrepreneuriat ESCP Europe
(DCHANGEMAKERS) AND ON OUR BLOG
(WWW.DESTINATIONCHANGEMAKERS.COM) !