Taste of London is a food festival held annually in Regent's Park from June 16-19. It features tastings from the top restaurants in London, food and drink brands, and entertainment. In 2011, it aims to be the world's greatest restaurant festival, showcasing the world's best chefs, restaurants, food brands, and foodie experiences. Over 50,000 visitors are expected to attend the sell-out event to sample dishes from renowned restaurants and meet celebrity chefs.

1. TASTE OF LONDON 2011 16 th – 19 th June, Regent’s Park

3. INTERNATIONAL TASTE FESTIVALS

7. THE TALENT

12. Phase I Jan – March Phase II April Phase III May & June GENERATE BUZZ BUILD AWARENESS DRIVE TICKET SALES Direct Mail – Taste Fans Online Campaign/ Viral Offer Launch PR Partnership Offers Established Partnership Offers Direct & Online Ongoing Advertising Launch/Long Lead PR Outdoor Advertising Online Campaign Launch PR Newspaper Advertising Partnership Offers Restaurant Material & Collateral 1hr Drive Door Drop Distribution Comp Ticket Campaign Product Information Door Drop Distribution VIP Event

16. Taste Calendar 2010 / 2011 Taste of Christmas 2010, 3 rd – 5 th December, ExCel London 30,000 expected footfall Taste of Edinburgh 2011, 3 rd – 5 th June, Inverleith Park, 22,500 expected footfall Taste of Dublin 2011 , 9 th – 12 th June, Iveagh Gardens, 25,000 expected footfall Taste of London 2011, 16 th – 19 th June, Regent’s Park, 50,000 expected footfall Taste of Birmingham 2011, 15 th – 17 th July, Cannon Hill Park, 15,000 expected footfall

17. TASTE OF LONDON 2011