2. Report to the
Community 2008
Northern California Public Broadcasting Through the creation and acquisition of programs, the leveraging of
our multiple media assets, and strategic partnerships, NCPB delivers
(NCPB) provides consistently television, radio, interactive, and education content that makes
high quality public media that informs, people think, feel, and explore new ideas.
Our programming and services reflect the value we place on
educates, entertains, and engages from a human dignity, lifelong learning, and the power of ideas, and on the
Northern California perspective. importance of community service and civic participation.
NCPB Senior Managers 2008 NCPB Board Officers 2008 NCPB Board of Directors 2008
anne avis, brenda boudreaux, lee Caraher, yogen dalal,
Jeff Clarke Joanne Carder Jeff Nemy Nick Donatiello scott dettmer, nick donatiello, tom Epstein, Elizabeth hambrecht,
PREsidEnt & V i C E P R E s i d E n t, ChiEf finanCial OffiCER ChaiR
ChiEf ExECutiVE OffiCER human REsOuRCEs &
dianne harrison, marie Jorajuria, noëlle leca, david lee,
l a b O R R E l at i O n s Linda O’Bryon Noëlle Leca Jennifer liu, david mahoney, leo martinez, Rita moreno,
Becca King Reed ChiEf COntEnt OffiCER ChaiR-ElECt & ViCE ChaiR Glenn Perry, mark Perry, Gary sbona, willa seldon, ajay shah,
ExECutiVE diRECtOR, Donald W. Derheim
san JOsE & KtEh ExECutiVE ViCE PREsidEnt Jo Anne Wallace Leo Martinez & heidi locke simon, John sobrato, Roselyne swig,
ExECutiVE PROduCER fOR maRKEtinG & V i C E P R E s i d E n t, John M. Sobrato Kimberly wright-Violich, Jan Zivic
C O m m u n i C at i O n s RadiO GEnERal manaGER ViCE ChaiRs
Margaret Berry
GEnERal COunsEl & Traci A. Eckels Steve Welch Mark Perry KQED Community Advisory Panel 2008
C O R P O R at E s E C R E ta Ry ChiEf dEVElOPmEnt OffiCER V i C E P R E s i d E n t, tREasuRER Juveria aleem, tahir anwar, albert Cheng, brian Cheu,
tElEVisiOn EnGinEERinG &
Brenda Boudreaux Karen Clopton, Rose marie Garcia fontana, maria fort, frankie
Michael Isip O P E R at i O n s
ViCE PREsidEnt s E C R E ta Ry Jacobs Gillette, holy Old man bull, todd lewis, hilbert morales,
fOR tElEVisiOn COntEnt & Cliff moss, Gail Roberts, Jay Rosenthal, Rosabella safont,
E d u C at i O n n E t w O R K Johanna silva, loran simon, lorraine yglesias, blanca Zarazua
3. 3
WAy S T O WAT Ch
KQED 9HD (Comcast 9, Comcast 709, digital 9.1 & 54.2)
KQED 9 (Comcast 9, digital 9.1 & 54.2)
KTEH 54 (Comcast 10, digital 9.2, 54.1 & 25.2)
KTEH (digital 25.1)
KQET 2554 (Comcast 10, digital 9.2, 54.1 & 25.2)
KQET 25 (digital 25.1)
Life (Comcast 189, digital 54.3)
World (Comcast 190, digital 9.3)
V-me (Comcast 191 & 621, digital 54.5 & 25.3)
Life(Comcast 192, 189, digital 54.3)
Kids (Comcast digital 54.4)
World (Comcast 190, digital 9.3)
KQEd.org video archives
V-me (Comcast 191 & 621, digital 54.5 & 25.3)
www.kqed.org/ondemand
KQEI 89.3FM
Kids (Comcast 192, digital 54.4)
KQEd.org video podcasts
KQED HD (Comcast 709, digital 9.1)
www.kqed.org/podcasts
and via itunes KQED 88.3FM
KQEd.org video archives
www.kqed.org/ondemand
WAy S T O L I S T EN
and via itunes
KQED Public Radio 88.5FM san francisco,
88.3FM santa Rosa, 88.1FM martinez,
KQEd.org audio podcasts
89.3FM sacramento
www.kqed.org/podcasts
KQED Public Radio (Comcast 960)
and via Radio (88.5fm & 89.3fm)
KQED HDitunes
sirius satellite
KQEd Public Radio live stream
www.kqed.org/listenlive
WAy S T O L I S T EN
KQED 88.5FM
KQEd.org audio podcasts
KQED 9hD
KQED Public Radio 88.5
www.kqed.org/podcasts FM
and via itunes
KQED Public Radio 89.5 FM sacramento
KQED Public Radio 88.3 FM santa Rosa
KQED Public Radio 88.1 FM martinez
KQED Public Radio 88.5 FM (Comcast 960)
sirius satellite
KTEh Channel 54
KQEd Public Radio live stream
www.kqed.org/listenlive
KQEd.org audio podcasts KQET Channel 25
www.kqed.org/podcasts
and via itunes
4. 4
Dear Members:
This is a period of unprecedented change in the media world. As we write
this letter, print media is being challenged by declining readership, traditional
television is being confronted by the online distribution of video of all types,
and news services are being consolidated and eliminated. Many news
organizations are increasingly relying on audience-generated blogs, videos,
and stories for survival. We in public media are being challenged to find new
ways to reach our audiences—wherever they are and however they want to
access our content.
At Northern California Public Broadcasting, we’re focused on innovating in
ways that meet the needs of our audience today while serving as an incubator for
forward-thinking ideas that will define what it means to be a modern
media organization tomorrow. Drawing upon many of the great technological
advances that began in Northern California, our stations, KQED, KTEH,
KQEI, and KQET, have continued to embrace new methods of reaching our
audiences and providing them with high-quality content and services.
NCPB’s reach into new media keeps us on the cutting edge of the public
media industry, and that’s why the theme of this annual report is innovation.
All of our stations have long histories of innovation, dating back to the very
beginnings of their existence: KQED Public Television was one of the nation’s
first public television stations, the first public broadcaster to experiment with
on-air fund-raising drives, and the first to telecast a live station auction.
More recently, thanks to your donations to the Campaign for the Future fund,
KQED was one of the first public broadcasters in the nation to complete
the technical tasks required to make the transition to digital in preparation for
the federally mandated switch that happens in June 2009. As a result of this
early transition, KQED began offering entirely new channels, in addition to
our flagship KQED Channel 9. Our World, V-me, Kids, and Life channels
5. 5
speak to a variety of ideas and experiences and help us serve the
increasingly diverse audiences that define the Bay Area. Innovation drives
our organization and is just one of the reasons our stations are the
most-watched and most-listened-to public television and radio stations
in the nation.
The year 2008 was historic for our country, and every aspect of our organization
was involved in reporting on the election and the other current events that held
our collective attention. For example, KQED Public Radio and KQED.org
used innovative techniques to integrate the two platforms, elevating the
discussion by creating visual experiences that correlated with radio news stories.
From online slide shows of the Olympic torch passing through San Francisco
to the protests that occurred after the passage of Proposition 8 to firsthand
video accounts of life at the Democratic and Republican national conventions,
KQED gave listeners and viewers enriched experiences.
KQED and KTEH both used exciting new technology to make over their
respective websites in 2008. Our Web producers spent part of the year reading
audience emails and evaluating traffic statistics, developing a plan for the first
sitewide renovation since 2002. The new redesign goals were straightforward:
make the sites simpler to use; better feature KQED’s daily coverage of Bay Area
food, arts, science, and news as well as KTEH’s Brilliantly British programs;
and make it easier to update the sites to make use of the newest technology as
it becomes available. Both websites continue to experiment with new initiatives
utilizing mobile devices, digital storytelling, mapping, and photo sharing.
Each year our Education Network uses new and innovative ways to reach the
thousands of parents, teachers, and caregivers in our coverage area. The effort
put into developing online tools, accessible from any computer, is paying off
PhOt O (t OP): with the growing popularity of downloadable lesson plans, discussion points,
Courtesy Matt Mills McKnight.
and train-the-trainer sessions. And advancing literacy in underserved populations
6. 6
continues to be a cornerstone of Education Network. Their work serving
Oakland’s Fruitvale neighborhood has received well-deserved praise from
community leaders as well as a My Source Community Impact Award from the
Corporation for Public Broadcasting.
NCPB also has been finding new ways to connect with our audience through
the growing world of social media. Hundreds of thousands of audience members
now check the KQED Radio schedule on KQED’s Facebook page, share photos
on our Flickr site, watch television segments on KQED’s YouTube channel, take
a mini-course with QUEST on iTunesU, and watch segments using Adobe’s new
media player. Our audiences shared home videos for KTEH Cooks with Garlic,
posted comments on the Doctor Who blog, and told us why public media matters
on the My Source story share page. These new technologies give people in our
community new ways to deepen their connection with our content, whether they
are at home in the Bay Area or in far-flung locales around the world.
Beyond broadcast, NCPB’s dedication to becoming a greener organization has
made us a national leader among broadcasters. In 2007, we introduced the
nation’s very first Green Pledge Day on KQED Public Radio. Our Green Pledge
helped KQED realize its goal of purchasing carbon credits to offset the carbon
footprint we produce as a broadcaster. We are extremely pleased that the pledge,
combined with the generosity of our partner SolarCity, allowed KQED to
mount 160 solar panels on our roof in 2008, greatly reducing the cost of
powering our generators, our transmitters, and our building and infrastructure.
Our efforts have not gone unnoticed in the community. The San Francisco
Business Times named KQED Nonprofit of the Year at its 2008 Green Awards,
and for three consecutive years the Bay Area Energy Alliance and PG&E have
cited KQED for reducing peak energy during high-demand periods.
7. 7
Our nation faces a time of great economic uncertainty. NCPB has been proactive
in our approach to protect the resources you have entrusted to us. The steps that
we have recently taken will ensure our ability to continue to provide quality
programming and services in the years ahead. We are excited by our future and
look forward to sharing new programs and services with you.
We continue to be proud of our achievements and our incredibly talented and
dedicated staff, but none of this would have been possible without the gener-
ous support of our members, donors, partners, and volunteers who commit
time, talent, and financial resources to our work. We are grateful to our
all-volunteer Board of Directors and Community Advisory Panel, whose
dedication helps us stay closely connected to the diverse array of communities we
serve and who provide knowledge and foresight to our executives and
senior managers as we continue to discuss the best paths for our organization.
Because of them and because of you, we continue to serve as a model of
innovation for our industry and have gained recognition as one of the nation’s
premiere public media institutions. Thank you.
Cordially,
Jeff Clarke Nick Donatiello
President and CEO Chair, Board of Directors 2006–2008
PhOt O:
nCPb president & CEO Jeff Clarke
inspects new solar panels.
8. in·no·vate 8
-
Pronunciation: 'i-n -,va t
e
function: verb
inflected form(s): in·no·vat·ed; in·no·vat·ing
Etymology: latin innovatus, past participle of
innovare, from in- + novus new
date: 1548
transitive verb
1. to introduce as or as if new
2. archaic: to effect a change in <the dictates of
my father were … not to be altered, innovated,
or even discussed—sir walter scott>
intransitive verb
: to make changes : do something in a new way
INNOV8TION
Report to the Community 2008
The term innovation means a new way of doing something. The goal of innovation is positive change, to make someone or something better.
in·no·va·tion
e -
Pronunciation: i-n -'va -sh n
e
function: noun
date: 15th century
1 : the introduction of something new
2 : a new idea, method, or device : novelty Innovation is the successful implementation
of creative ideas within an organization.
9. 9
INNOV8TIVE
Work on Television
Top 8 Programs on KQED Hardly Strictly Bluegrass Festival
was a first-time collaboration with the
1. Vice Presidential Debate san francisco festival’s organizers
and a first-time co-production between
2. Third Presidential Debate KQEd and the producers of Austin City
3. Second Presidential Debate Limits. state-of-the-art high-definition
4. First Presidential Debate cameras and roving crews with digital
sound equipment recorded two
5. Masterpiece: Northanger Abbey days of performances on five stages.
6. Masterpiece: Mansfield Park the result? an unforgettable televised
concert experience.
7. Democratic National Convention, Day Four
8. Casablanca (Movie) in an american first, audiences in select
movie theaters in the united states, Canada,
and Europe watched KQEd’s high-definition
production of San Francisco Ballet’s
Nutcracker before it aired on Pbs
PhOt O:
Emmylou harris at the hardly as a Great Performances special.
strictly bluegrass festival.
11. 11
P h OtOs (l . tO R.)
Jean-michel Cousteau in the amazon, Carrie Vonderhaar, Ocean Futures
Society/KQED; local champion boxer Roberto Guerrero; the Raggs gang.
KQED and KTEH Television Productions KQED National Presentations
Ask KQED QUEST Artist’s Table: Jacques Pepin and Itzhak Perlman
Austin City Limits Presents: QUEST/NOVA ScienceNow Deepak Chopra:
Hardly Strictly Bluegrass Festival Secrets of Enlightenment (pledge special)
Santa Cruz Beach Boardwalk:
(a co-production with LickonaVision)
100 Years, Millions of Memories Downe in Yon Forrest:
Check, Please! Bay Area Christmas from the Middle Ages
Secrets of Enlightenment with Deepak Chopra
FAQ: Going Green Emile Norman: By His Own Design
My Generation—The ’60s
Federal Candidates Special Global Focus IV: The New Environmentalists
Spark
Great Performances: Hotspots
State of Silicon Valley
San Francisco Ballet’s Nutcracker
Jacques Pépin: More Fast Food My Way
This Is Us
Jacques Pépin: More Fast Food My Way
Made in Spain
This Week in Northern California
Jean-Michel Cousteau: Ocean Adventures (season one and pledge special)
Return to the Amazon Truly CA: Our State, Our Stories
Paperback Dreams
Jean-Michel Cousteau: Ocean Adventures Vietnamese american Journey film series:
Truly CA (statewide)
Call of the Killer Whale (aired in 2009) The Fall of Saigon, Oh Saigon, Saigon, U.S.A,
Bolinao 52. Raggs (season one)
Jean-Michel Cousteau: Ocean Adventures
Sea Ghosts (aired in 2009) video i
KTEH Cooks with Garlic
12. 12
INNOV8TIVE
Work on Radio
Top 8 Radio Programs Our health. Forum produced three
programs in the community focusing
1. Morning Edition on health issues. the remote live
broadcasts covered alternative birthing
(including The California Report, methods, prisoner health, and the
KQED Radio News and Perspectives) physical, psychological, and financial
2. Wait, Wait… Don’t Tell Me costs of caregiving for alzheimer’s
patients. listeners were invited to discuss
3. Car Talk the topics online in advance of and during
4. Weekend Edition Sunday the broadcasts.
5. All Things Considered, The scoop. Each friday, The Do List,
A Prairie Home Companion (tie) the new weekly arts and entertainment
6. Weekend Edition Saturday report, discusses must-see shows
and events in northern California.
7. This American Life missed a broadcast? all segments are
8. Forum archived online and available as a podcast.
PhOt O (RiGht ):
a screen shot from an
innovative promotion for
KQEd Radio.
13. 13
P h OtOs (l . tO R.):
The California Report’s scott shafer
interviews a delegate at the democratic
national Convention; Olympic torch
protestors, Harry Gregory. The torch. the april Olympic torch The election. The California Report’s
celebration and protests in san francisco scott shafer reported from the democratic
prompted special coverage during the national Convention in denver,
day on KQEd Public Radio and on interviewing members of the California
www.kqed.org, where listeners were delegation and posting video and
invited to post their own photos of the photos online. the next week,
day’s events. sacramento bureau chief John myers
KQED Radio Productions
KQEd Radio news was in minneapolis–st. Paul during the
The California Report The courts. On may 15, KQEd Republic national Convention, posting to
The California Report: Decision 2008 Public Radio produced a 30-minute his blog and sharing photos and video.
Climate Watch
The Do List special report about that morning’s
Health Dialogues historic California supreme Court You’ll find more examples of innovative
Forum
Perspectives
decision overturning a state ban on radio work on page 21 of this report.
QUEST same-sex marriage.
Nobel Peace Prize 2007
The world. KQEd Public Radio
KQED Radio Presentations
City Arts & Lectures premiered the one-hour documentary
It’s Your World Brazil Rising, which examines one
The Commonwealth Club
Youth Radio
of the fastest-growing players in the
Brazil Rising global economy that’s on the fast track
to energy self-sufficiency.
14. 14
INNOV8TIVE
Work Online
Most-Visited Pages on KQED.org Simply better. the relaunch of KQEd.org New teaching tools. a QUEST new-
incorporated a wider layout, new community media workshop for science teachers
1. Home page and events areas, and simplified design incorporated digital storytelling (via imovie
that is flexible enough to browse on a and flickr) with collective map making
2. Radio Listen Live mobile phone or a big-screen television. (via Google maps) to connect students
3. Radio home and we’re not the only ones who think the with scientific phenomena in the
4 TV home new site just may have one of the best natural world.
designs in public broadcasting!
5. Food home Under the sea. the focus of the Ocean
Radio anywhere. One of the most popu- Adventures website was a series of online
lar iPhone applications, the Public Radio original videos that serve as “mini-epi-
tuner lets audiences listen to the KQEd sodes” and help to bridge the time gap
Radio live stream from anywhere via an between television broadcasts. Online
internet connection or mobile data plan. exclusives include the rarely seen pink
dolphins of the amazon, barracuda—
Calling all chefs. the community- tigers of the sea, and the effects of
focused KTEH Cooks with Garlic video climate change on turtles.
competition gave local garlic lovers the
chance to appear on a live cooking
special. more than 17,000 votes were
cast for 40 online video submissions.
15. 15
Most-Downloaded Podcast Series iTunesU. KQEd launched the first Story sharing. the share your story
public television content site in apple’s tool, an online companion to the Pbs
1. QUEST new beyond Campus area of itunesu, miniseries Carrier, received numerous
featuring video, audio, and lesson plans moving personal tales from bay area
2. Forum targeted toward the K–12 audience residents who served in the u.s.
3. “Gallery Crawl” with programming from QUEST, armed forces.
4, Spark digital storytelling, and Spark.
5. Truly CA shorts They really like us. KQEd was the
only television station in the world to be
featured in the official launch of adobe’s
new media player on april 9, 2008. Video
content included segments from QUEST,
“Gallery Crawl,” and Spark.
PhOt O (faR RiGht ):
Courtesy of Carrier.
16. 16
INNOV8TIVE
Efforts in Education “The Hands On Literacy program has offered
me more creative ideas to incorporate into
our monthly workshops. The addition of
Top 5 Spark Educator Guide Downloads (from KQED.org) media has also helped our ESL parents to grasp
1. Theatre Vocabulary literacy concepts more readily, which in turn
2. Dance Vocabulary has given them the confidence to communicate
the workshop themes easily to their children.”
3. Page to Sage—California Shakespeare’s Julius Caesar
4. Music Vocabulary
—Berkeley READ program,
5. All Natural—Jim Denevan and Chris Drury (visual art) Hands On Literacy Community Partner
PhOt Os: Education network celebrated nine years Hands On Literacy in Santa
Children celebrate reading at a Clara County was launched, training
of Hands On Literacy—a collabora-
KQEd co-sponsored día de los niños
literacy event. tion between KQEd and 35 community spanish-speaking home-care providers
partners to promote family literacy in the to utilize Pbs children’s programming,
home. the impressive 2008 stats: more books, and hands-on activities to
than 14,000 books were distributed to prepare preschoolers for kindergarten.
young children; 275 multimedia workshops and it got off to a great start:
were conducted; and more than 4,000 30 participants completed the
families experienced the value of Pbs. summer session.
17. 17
“I am a high school biology teacher, and I love as part of the national Pbs Kids Raising a three-part workshop series for arts
your video clips and educator guides for the Readers project, Early Learning worked educators, presented in partnership with
with Oakland city and nonprofit organiza- the de young museum of san francisco,
classroom. The resources make my job a lot tions to sponsor, paint, and showcase proved to be a strong approach to
easier because the questions are already there. seven mural panels in the fruitvale neigh- providing professional development using
I was not a huge fan of science in high school, borhood’s Cesar Chavez Park, each with local museum and media resources as
so I know the importance of making the literacy messages. the anchor for concept-based study of
teaching the arts.
subject interesting, easy to understand, KQED Science Education created
and relevant to the real world. Thank you!” a special website for educators with the KQED’s Teachers’ Domain pilot,
interactive agendas and resources for use a two-year project to develop online
—Brittany Cooke with QUEST and Jean-Michel Cousteau: education resources for an online
Ocean Adventures–related workshops digital media library, developed more than
and trainings. teacher leaders used the a dozen resources based on KQEd
online tools during the workshops and science content.
returned to these resources for continued
PhOt O (l. t O R.): fruitvale neighborhood
mural; science teachers learn 21st-century support when training their peers.
skills at QUEST Education institute.
18. INNOV8TIONS
18
in Multimedia
Climate Watch QUEST
in the fall of 2008, KQEd launched its QUEST is KQEd’s largest multimedia QUEST’s web presence remains a
newest multimedia endeavor: Climate project to date and is among the industry critical feature of the project, serving as
Watch, providing in-depth coverage of leaders in innovative science reporting an archive of all its television and radio
climate-related science and policy issues and media distribution. Going beyond segments. in fact, KQEd was among the
from a California perspective. Climate its weekly television broadcast, QUEST first media producers to premiere video
Watch is centered around a comprehensive features weekly radio reports, free content online even before airing it on
web climate portal that provides a wealth educator resources, and a dynamic traditional television.
of resources and a healthy discussion of website that includes exclusive web
climate change. Check the blog daily and extras, flickr photos, local science-based in a compelling example of the interplay
listen for regular radio features on The hikes called Explorations, and a daily between traditional media and new
California Report and occasional QUEST science blog written by northern Cali- technologies, QUEST Radio editor
tV specials. fornia scientists. QUEST also works with amy standen expanded her reporting to
bay area science museums, research include an audio slideshow that is not
centers, community organizations, only a fascinating look at scientific and
and other institutions to enhance public medical research but also a touching
understanding of science, environment, reminder of how science impacts real
and nature issues. people and real lives.
P h OtOs (l . tO R.):
the Climate Watch team
(Craig miller and Gretchen
weber) with bruce Koon;
threatened California
red-legged frog; microsoft
co-founder Paul allen
(left) inspects one of the
radio telescope dishes
he’s funding to search for
extraterrestrial life.
19. 19
Social Media Going Green
QUEST has become a national leader in in march 2008, KQEd began a new northern California Public broadcasting
exploring new ways to distribute television phase of connecting with our audiences is continually taking steps toward being
and radio content online. in season one, through the social media site facebook, a responsible green corporate citizen.
approximately 18 percent of QUEST’s and by January 1, 2009, we had 1,800 in 2008, through an arrangement with
2.6 million television viewers watched fans. features on KQEd’s facebook solarCity, solar panels were installed on
the content not on television, but through page include a custom profile picture, the roof of our san francisco headquarters,
web streaming or podcasts. in season two where the KQEd logo is incorporated reducing the cost of energy for the entire
(2008), the percentage rose to 33 percent, in a design that changes each month, organization. and in april, KQEd conducted
and a radio player was embedded on as well as special contests, giveaways, its second annual Green Radio Pledge
the website. events, videos, photos, KQEd Radio day to help offset our carbon footprint.
and television schedules, a music thank you to all who made it a great
QUEST periodically features a segment playlist, and a “Cause” application for success. your donations help make our
in its television broadcasts called online donations. community greener.
“Your Photos on QUEST,” which
presents amateur photographers and
their passions in nature and environmental
photography. it can be a touching way
to connect with our community, and it’s
worth a look.
P h OtOs (l . tO R.):
Professor william Gilly
of stanford attaches
a satellite tag to track
a humboldt squid;
installation of solar panels
on nCPb’s roof.
20. INNOV8TIONS
20
in the Community
PhOt O ( l.) :
Exploratorium’s baseball
experts david barker and
linda shore with stanford
mathematician Keith devlin.
QUEST Giving Programs Life
Science Café Beyond Television
As part of enhancing our mission to educate, throughout the year, KQEd’s QUEST as part of a national outreach campaign,
inform, and entertain, Northern California partnered with local “science cafés” KQEd hosted an innovative community
to enhance the discussions around a screening and panel discussion for the
Public Broadcasting strives to reach the
specific scientific topic. (based on the documentary Unnatural Causes: Is Inequality
members of our community where they live, European salon model, science cafés Making Us Sick? which explored ameri-
work, and play. Over the course of the year, are designed to start a dialogue between ca’s racial and socioeconomic inequities
KQED and KTEH participated in and hosted leading scientists and the general public. in health. working with health depart-
dozens of community events, from heritage no long lectures. no stale presentations. ments, policy makers, educators, and
Just science and fun.) community organizations, the film was
month celebrations honoring local individuals translated into social action.
to educator workshops and film screenings to On march 17, 2008, with baseball season
special member days at local museums. just around the corner, QUEST’s KQEd partnered with itVs to help present
“Physics of baseball” was featured at a the Community Cinema series,
san francisco “ask a scientist” event. showcasing films from the popular series
after the video played, two experts from Independent Lens, and attracted large
the Exploratorium, who were featured in and diverse audiences at nine screenings
the QUEST segment, discussed why a in Oakland and san francisco. similarly,
curveball is curved, what it takes to hit a Sunset Cinema, in the gardens of the
home run, and much more. the room was Oakland museum at sunset, introduced
packed, and the all-age crowd was lively two of KQEd’s Truly California films to
and inquisitive. a home run! large crowds.
21. Election 2OO8
21
P h O t O ( fa R R i G h t ) : Courtesy Harry Gregory.
From the Iowa caucuses in January and the February California primary to • In addition to providing coverage
the general election in November, Northern California Public Broadcasting of the democratic and Republican
conventions and the vice presidential
provided ongoing election coverage and in-depth analysis to help Bay Area and presidential debates, KQEd and
residents make well-informed decisions at the polls in 2008. KtEh Public television also presented
Federal Candidates 2008—a special
opportunity to hear directly from
local congressional candidates.
Online • On Primary night, The California • Fans of KQED Radio’s The California
KQEd launched an election area, Report produced a four-hour elec- Report were able to listen to and
providing a wealth of information tion special for statewide broadcast, watch The California Report:
throughout the year: dovetailing its results coverage of Decision 2008—a special one-hour
• Continuous election coverage from California’s presidential primary and broadcast analyzing national and
KQEd Radio news, The California state propositions with nPR coverage state election results.
Report, The NewsHour, and nPR news of super tuesday primaries.
• Special online features, including • National election news and analysis In the Community
interactive tools, electoral maps, was in abundance—from nPR Education network developed and
resources for educators, widgets, programs and specials, from Forum, promoted numerous educational resources
and games, including the award- The California Report (with on-site for teaching about civic engagement and
winning you decide. reporting from the democratic and the 2008 presidential election.
• Real-time election results and Republican national conventions), • Several events held on local college
community photo submissions and in local news segments and campuses, in conjunction with the
interactive features on KQEd.org. league of women Voters, were de-
On Radio signed to increase participation in the
KQEd Public Radio kept a sharp focus on On Television electoral process among young voters.
the most important election contests • From housing and health care to the • An Election Resources for Educators
in the bay area, the sacramento region, war in iraq, each week KQEd’s web page was created to provide
and across California. This Week in Northern California classroom-ready lesson plans,
• Before the February California primary, examined the issues on the minds student voter guides, and more.
Forum staff co-produced a two-hour of bay area voters, from the • On election night, the community was
special for statewide broadcast focus- february California primary through invited to watch election results at a
ing on presidential-race issues of to a special broadcast on the night free party in san francisco, complete
concern to California voters. before the general election. with a presidential quiz and raffle.
22. 2OO8
22
Awards and Recognition
KQED KQED and KTEH Public Television
National Association of Black Journalists International Festival of Sustainable San Francisco Peninsula Club’s
Broadcast Journalist Development Films Greater Bay Area Journalism Awards
Hall of Fame Inductee People and the Earth
Feature Story of Light Nature
belva davis 1st Place: China from the Inside, “Episode 3:
3rd Place: KQEd QUEST, “Coffee and Pi:
shifting nature” (KQEd co-production with
bay area science Cafés”
Northern California Emmy Awards Granada television)
Outstanding Station Achievement: Feature Story of Serious Nature
Community Service Northern California Emmy Awards 2nd Place: KQEd QUEST,
Immigration in Focus “nanotechnology takes Off”
Interview/Discussion—Program/Special
Check, Please! Bay Area Public Affairs Program
San Francisco Business Times 1st Place: KQEd 9, “Earth day special:
Best Green Nonprofit Arts/Entertainment—Feature/Segment where we’ve been, where we’re headed”
KQEd 9, bay area Video Coalition: Spark,
“henry wessel: the Physical Presence of light” Documentary
San Francisco Magazine Readers’ Poll
1st Place: KtEh Public television,
Best Television Station Historic/Cultural—Program Feature/Segment “Riding the storm: landslide danger in the
KQEd 9, bay area Video Coalition: Spark, san francisco bay area”
San Francisco Peninsula Club “shuji ikeda: Ceramics”
Greater Bay Area Journalism Awards Sports Story
Public/Current/Community Affairs— 2nd Place: KQEd 9, “Out of the Park:
Public Relations Press Kit
Program Special the Physics of baseball”
1st Place: KQEd QUEST
KQEd QUEST, “better bees/landslide
detective/young science authors” SF Weekly Editor’s Pick
Public/Current/Community Affairs— Best Public Television Show
Feature/Segment Check, Please! Bay Area
KQEd QUEST, “nanotechnology takes Off”
The Society of Environmental Journalists
Documentary
Award for Reporting on the Environment:
KQEd 9, Truly CA, “Gumby dharma”
Outstanding Story, Television
Special Award 1st Place: QUEST, “Condors vs. lead bullets”
Governors’ service medallion: Peter borg
San Francisco Bay Guardian
Readers’ Poll and Editor’s Pick
Best Locally Produced TV Show
Check, Please! Bay Area
23. 23
KQED Public Radio New Media
National Press Club Society of Professional Journalists, Northern Knight Foundation Knight-Batten
2008 Edwin M. Hood Award: Diplomatic California Chapter Awards for Innovations in Journalism
Correspondence Excellence in Journalism Awards: Breaking Notable Entry
KQEd Public Radio and stanley foundation, News/Broadcast hyper local category: KQEd QUEST
“beyond fear: america’s Role in an KQEd Radio news team, for its continuing coverage
uncertain world” of the legal battle over gay marriage in California Convio Summit
Best Email Communications
San Francisco Peninsula Club’s Explanatory Journalism/Broadcast innovator award: QEd up
Greater Bay Area Journalism Awards KQEd-fm’s California Report, for a series on climate
change and California water
Feature Story of Light Nature
2nd Place: KQEd Public Radio/QUEST, Feature Writing/Broadcast
“Grey water Guerrillas” amy miller, producer/reporter KQEd-tV QUEST, for
her show on why the united states has the highest
Feature Story of Serious Nature rate of premature births of any developed nation
1st Place: “Jessica’s law”
Interview or Talk Show SF Weekly Readers’ Poll
1st Place: “writer Calvin trillin” Best Talk Show Host
michael Krasny
Documentary
1st Place: “sneak Out: One Community’s
Rebellion for better Education”
Sports Story
2nd Place: “hockey Victory boosts
anaheim’s image”
Radio-Television News Directors Association
Edward R. Murrow Regional Award
for New Series
“Climate Change and California water”
24. Continued
24
INNOV8TIONS
in O9 Tweeting Breaking CA Budget News
using twitter, the fast-growing mobile
networking/messaging site, John myers of
More from This Week in
Northern California
beginning in the fall, KQEd’s weekly news
The California Report covered the budget and public affairs program will expand
Keep an eye out for these exciting negotiations in sacramento via his from 30 minutes to an hour-long format
mobile phone and quickly became the once a month. in addition to host belva
new projects, initiatives, and programs. most sought-after source of real-time, davis’s signature roundtable discussions
insider budget news and information. with journalists, look for new features
including field-produced reports from
Doctor Who Blog and Video Contest around the bay area, and one-on-one
fans of Doctor Who now have a new conversations with newsmakers and
online community site and blog devoted experts. new faces will also be added
to all things Who. the blog’s first contest, to the program’s reporting team. a new
the “how who are you?” video challenge, website will provide opportunities for the
invited viewers to submit their own Doctor community to view segments online and
Who mini-episode, for a chance to host a interact with the program’s producers.
Doctor Who marathon on KtEh.
Putting Marine Science on the Map! Digital Natives
Co-hosted by QUEST and Jean-Michel KQEd Public Radio is planning a yearlong
Cousteau: Ocean Adventures education collaboration with Youth Radio in which
teams, a professional development course students from the ages of 14 through 24
for the national marine Educators who are “digital natives” (if you didn’t grow
association conference in monterey will up with a computer and a mobile phone,
incorporate new place-based media you aren’t one!) work side-by-side to teach
technologies into marine science programs. each other new ways of reporting.
P h O tO s ( l. tO R.) :
courtesy APT; belva davis,
Paul Trapani/KQED.
25. 25
PhOt O: Public Media and the Economy More Hands On Literacy
wordGirl confronts the villainous dr. two-brains,
courtesy Scholastic Media.
built on the information-sharing efforts hands On literacy continues, focusing
that proved so successful during the on math experiences for young
2008 election campaign, KQEd, nPR, children as well as on social and
Pbs, and other media groups will work to emotional health. Participants receive
establish a public media hub for coverage training in curriculum development and
of the country’s economic crisis. media literacy, professional development
information, and college units toward an
Climate Watch Widget early childhood education degree.
KQEd interactive is in the process of
planning and implementing a weekly
feature that presents provocative Public Lands, Public Voices
statistics related to climate change. New Media Trainings
the web widget can be shared and in conjunction with Ken burn’s new
added to blogs and to facebook and documentary series about the history of
myspace pages. the national parks, Education network,
QUEST Education, and the KQEd Center
KTEH Kids for digital media are collaborating to offer
the new and growing KtEh web training programs that infuse place-based
portal for young visitors—ages 6 through education techniques with media creation
10—highlights puzzles and games from to share the connections young people
Pbs Kids programs and features a Pbs have with their natural environment.
Kids Go! broadband player that enables
kids to watch entire episodes online.
Back Talk with Becca Blog
KtEh executive director becca King
Reed looks forward to engaging
in an exchange of ideas with viewers
and taking suggestions on KtEh
programming and initiatives.
26. Revenues 26
Contributions and membership Gifts 34,011
General underwriting and Grants 9,400
Community service Grants 4,784
Other 3,603
Project Grants 5,676
investment income transferred
from Endowment 1,453
bequests and trusts 2,510 15%
Condensed Total Revenues 61,437 8%
Financial
6% 56%
Expenses
9%
PROGRam sERViC Es 2%
Information
4%
television Production and broadcasting 21,691
Radio Production and broadcasting 9,436
63%
Program Promotion 2,747
($000) For the year ended September 30, 2008. Education network 1,479
interactive 1,748
Total Program Services 37,101 25%
Note: this condensed financial information has been derived from
northern California Public broadcasting inc.’s financial statements as su PPORt sERViC Es
of and for the year ended september 30, 2008. it has been audited
by hood & strong llP. for a complete copy of the 2008 audited financial 12%
statements, please call 415.553.2863 or e-mail aquibell@kqed.org.
marketing and development 14,642
General and administrative 6,980
Total Support Services 21,622
Total Expenses 58,723
trade and in-Kind donations 2,185
trade and in-Kind Expenses 1,939
Permanent Endowment, Charitable Gift 423
annuities and trust Contributions
