A visual overview charting the meaning, disciplines, causes, effects, rewards, behaviours and themes of digital transformation.

1. Digital Transformation!
Orientation

2. What is it?
Applied strategy and process, to manage
opportunities and challenges associated
with modern-day business evolution.

3. Why these words?
Everywhere
Everything
We’ve struggled to encapsulate the biggest revolution
of our time with clunky phrases like ‘The Second
Machine Age’, ‘The New Digital Industrial Revolution’
and ‘Business Digitalisation’. Perhaps this is because
Digital Transformation is so extensive, pervasive and
ubiquitous. It has the potential to effect almost
everything, everywhere… and that’s mind blowing.
Digital Transformation

4. ! Everybody’s heard of it
! Many are talking about it
! Few people know what to
actually do!
Fast forward to today –
Sustainability is a board level
priority, as digital should be.
Like climate change in the late 80s…
Immovable objective

5. Who’s it about?
Yes, but more
importantly…!
Real people, living
real lives, who can
be assisted by
technology.
Like
Jane

6. Technology is a useful tool to help achieve your
objectives, not a starting point for change.
Not here!
Where to start?

7. Where to start?
Improve, innovate and evolve
your core business strategy,
people, identity and values.
Here!

8. A-Z of cause & effect
DIGITAL TRANSFORMATION
CONNECTED
CUSTOMER
DIGITAL!
DISRUPTION
BUSINESS
CHANGE
DESIRED!
BENEFITS
A. Appetite
B. Buying Habits
C. Convenience
D. Devices
E. Ecommerce
F. Free Speech
G. Globalisation
H. Hyper Connectivity
I. Internet Of Things
J. Judged 24-7
K. Killer Competition
L. Level Playing Field
M. Mobile
N. Necessity
O. Opportunity
P. Process
Q. Qualification
R. Risk
S. Strategy
T. Transparency
U. Ubiquity
V. Customer Value
W. Wealth Creation
X. Excellence
Y. Yield
Z. Zero Waste
DRIVER >
< REWARD

9. Digital Transformation!
Quotes

10. Quotes
Today’s leading companies are
already becoming obsolete.!
In 10 years, 40% of the Fortune
500 was replaced.
Brian Solis, Principal Altimeter Group
Digital Transformation is forcing
businesses to rethink what their
customers value and how to meet
those needs.
Forbes

11. Quotes
We are at the end of the digital
beginning as companies reshape
and retool for life in the new normal.
PWC's Global entertainment and media outlook
With Digital Transformation the
consumer, rather than the
technology, is in the driver’s seat,
and this matters.
Forbes

12. Quotes
There is no room for complacency
in the fast-moving digital world.
Neelie Kroes, EU Commissioner for Digital Agenda
The only wrong move when it
comes to Digital Transformation is
not to make any move at all.
Didier Bonnet, Senior VP Capgemini

13. Digital Transformation!
Deconstruct

14. • Digital Consultancy
• Business Strategy
• Management Consulting
• Communications
• Change Management
• Organisational!
Design & Development
• Risk Management
• Legal & Compliancy
• Commercial & Financial
• Technology & Analytics
• Training & Mentoring
Skills applied by a digital
transformation team
Disciplines

15. Associated buzzwords
and activities
Terminology
Open Source
Mobile
Cloud Computing
Agile
Gamification
Internet of Things
Content
Personlisation
BYOD
Automation
Location Based
Big Data
Wearable Tech
3D Printing
Connected Customer
Digital Economy
USE
SPARINGLY

16. • Diagnosis
• Emotional Intelligence
• Humanity
• Leadership
• Objectivity and impartiality
• Risk alleviation and
avoidance
• Simplification
• Strategic thinking
• Top and bottom line impact
• Transparency
• Alignment
• Business modelling
• Change strategy
• Combinatorial creativity
• Commercial desire
• Competency at the top
• Continual feedback loop
• Corporate culture and
community sensitivity
• Customer value
• Customer-centricity
Attributes your
transformation team
should exercise
Behaviours

17. Digital Transformation!
Themes

18. Digital Transformation
Key Themes

19. Key themes
3. COMMUNICATIONS
4. TECHNOLOGY
1. BUSINESS
2. CULTURE
• Customers
• Stakeholders
• Content
• Community
• Loyalty
• Agility
• Infrastructure
• Development
• Data
• Analytics
• Efficiencies
• Innovation
• Leadership
• Strategy
• Planning
• Investment
• Intelligence
• Legal & Compliance
• People
• Disruption
• Change
• Process
• Training
• Operations
DIGITAL TRANSFORMATION

20. Five Favourite!
Themes

21. Try to turn me.
Empowerment through transparency.
Flexible, highly-collaborative and intelligent process.
1 / Agility
Try to
turn me.
Where
next?

22. Acceptance
of change,
adaptation,
evolution &
innovation.!
2 / Disruption

23. Establishing
a robust,
compliant &
dynamic
technology
base.
Your digital
architecture
3 / Infrastructure

24. 4 / Strategy
Your competitors
You are here
Your goal
Your digital business
case - mapping risks,
opportunities and how
to get from A-Z

25. Really useful content that earns loyalty and trust.
You are what
you say and do
5 / Content

26. Tweet me @DesktopShortcut
Your favourite theme?

27. Digital Transformation – A Visual Orientation
Ian Patterson – Digital Consultant
desktopshortcut@gmail.com
With special thanks to @GregVerdino @MaggiBuggie @EBTGResearch @didiebon @iagdotme @evaapp @ij_cox @digHBS