Desiree Savory and Joseph Petrie coach Realtors on how to Marry old and new real estate techniques to raise the level of service to buyers and sellers needed to become a real estate neighborhood specialist.

1. How to become a Neighborhood
Specialist in 2 hours (06/20/2012)
Joseph Petrie & Desiree Savory
joseph@josephpetrie.com 713-875-3001
desiree@desireesavory.com 713-557-1531
www.eNurtureU.com

2. What are you expecting out of this
class?
 Respect
 Navigation in the neighborhood
 Get away from paying 40% referral fees
 Generation more of my own business – tired of
giving up my own money
 Knowledge about being a neighborhood specialist
 The number one call that a person makes in my
neighborhood

3. Social Networking
 Facebook Fanpage
 Twitter
 LinkedIn
 All three social networking platforms automatically
update with listing activity
 Pinterest – new social networking platform for
sharing websites on boards with pictures as the
link. Others will share that link.
 Google+ (Google Plus)
 Blogging

4. What are you doing to be flexible in
the real estate community?
 Do you have the right email address?
 Get a domain based email address
(www.godaddy.com)
 Get a CRM program
 Outlook
 Zoho
 Top Producer
 Something!!

5. Are we in a buyers or sellers market?
 Depends on the need of the buyer or the seller
 We have a Global, National and Regional (State
of Texas) and Local (Houston) Economy

6. Subject: Medical Center
 Almeda/288
 610/South
 This means nothing to the person in France
 Talk to me about Houston
 It’s a big pie.
 $500 3/2.5

7. Capture areas of your screen with
the Snipping Tool
Go to Start, Programs, Accessories, Snipping Tool

8. Report: Medical Center
 “In the the last 6 months. The sale price/list price
is immediate area of the medical center, there
were 37 Active properties; 25 properties under
contract. 52 properties have sold within 6%.”
 When you are holding an open house, you can
run a statistic report before your open house on
that particular area and provide statistics on that
subdivision, schools in the area, etc.

9. Tune in to our radio show
 www.blogtalkradio.com/josephpetrie
 There are 2 specific shows that you can listen to
that focus on social media.
 Listen in every Friday at 12:30 PM.

10. What are we representing?
 Houston in the metropolitan area
 This is where people think of when they think of
Houston
 People go to the internet first when they are
looking for information.
 Google is the first search engine that we look in.

11. Useful Websites
 wikipedia.org
 Use to get details on geographic areas
 http://www.visithoustontexas.com/
 www.har.com/schoolzone
 www.visithoustontexas.com
 http://houston-dvd.onlinefootagelibrary.com

12. HOUSTON
“It’s the city of big plans and no rules,…world-class
museums…and the biggest damn liquor store on the
planet
How could you not love Houston?”
Kiplinger’s Personal Finance

13. The Basics
 America’s 4th largest city
 2.3 million residents
 No ethnic majority
 83 languages spoken
 “Houston” First word spoken on the Moon
 18 Museums with in walking distance
 6.6 million visitors to the Museum District
 17 Block Theater District
 12 resident performing arts companies
 44 Houston Grand Opera world premieres

14. “It’s easy to conclude that Houston has one of the most
satisfying food scenes in the country right now” The New
York Post
60 cuisines offered by Houston restaurants
8986 food service and drinking establishments
6 James Beard Award nominations in 2011
5.7 No of times Houstonians eat out per week

15. “Houston is ready for the big leagues”
Business Traveler
 2 No of the times the Houston Dynamo have won MLS cup
 2 No. of times the Houston Rockets won the NBA
championship
 2 retractable-roof stadiums (Minute Maid and Reliant Park)
 3 No. of the downtown stadiums when Dynamo stadium
opens in June

16. “Thisis a city’s city: standing proud, happy and bright at the
center with a rugged ring around the middle. Houston literally
hums.”
Dallas Morning News
 49 No. of institutions in the Medical Center
 #1 Ranking of M.D. Anderson as the top cancer center in
the country
 1,000 No. of acres within the Texas Medical Center
 93,530 No. of Texas Medical Center employees

17. FACTS ABOUT THE MEDICAL
CENTER

18. Of the 49 Member Institutions
 21 Academic institutions
 16 Hospitals
 3 Medical schools
 3 Public health organizations
 1 Dental school
 6 Nursing schools
 2 Schools of Pharmacy
 25 Agencies of government

20. How do you describe status?
 Withdrawn, Terminated and Expired:
 “This is what the market has rejected”
 Open Houses: Find something in your office to
hold open
 Hold an open house during the week