No man's land: creativity, commerce and open source

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Alexandra Deschamps-Sonsino

TEDxSheffield talk

Design Technologie News & Politik

No man’s land
Creativity, commerce and open source

Alexandra Deschamps-Sonsino
CEO & Co-Founder
Tinker.it!

TEDxSheffield
Sept 16th 2009

Arduino

Open source hardware hacking platform
for artists, designers and hobbyists.

Arduino
Learn about electronics
in a cheap and easy way.

Arduino

Designed in academia in 2005
Manufactured in Italy
Sold in 28 countries
More than 60K units sold

Hobbyists

Motivated by ideas
Not limited by time
Read Make / make magazine
Accessibility is key
Re-kindling interest in fixing things

Designers

Motivated by budget
Limited by deadlines
Reducing r&d costs
Right tool for the right job

Artists

Motivated by ideas and funding
Limited by deadlines and budget
Reducing material costs
DIY / ethical perspective
Piggybacking on hobbyists
Political stance on creativity

New markets

hobbyists, designers and artists
schools, technology, science,
marketing, research, politics...

Motivations

Get something done quickly & cheaply.

About open source

From software to hardware
Knowledge exchange
Word of mouth
Opportunities for new markets
Tool for commerce
Competitive advantage

Thank you

Alexandra Deschamps-Sonsino
alex@tinker.it
twitter.com/tinker_it

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No man's land: creativity, commerce and open source

1. No man’s land Creativity, commerce and open source Alexandra Deschamps-Sonsino CEO & Co-Founder Tinker.it! TEDxSheffield Sept 16th 2009

7. Arduino Open source hardware hacking platform for artists, designers and hobbyists.

8. Arduino Learn about electronics in a cheap and easy way.

9. Arduino Designed in academia in 2005 Manufactured in Italy Sold in 28 countries More than 60K units sold

10. hobbyists, designers and artists

11. Hobbyists Motivated by ideas Not limited by time Read Make / make magazine Accessibility is key Re-kindling interest in fixing things

12. Designers Motivated by budget Limited by deadlines Reducing r&d costs Right tool for the right job

13. Artists Motivated by ideas and funding Limited by deadlines and budget Reducing material costs DIY / ethical perspective Piggybacking on hobbyists Political stance on creativity

14. New markets hobbyists, designers and artists schools, technology, science, marketing, research, politics...

15. Motivations Get something done quickly & cheaply.

16. About open source From software to hardware Knowledge exchange Word of mouth Opportunities for new markets Tool for commerce Competitive advantage

17. Technophiles & Technophobes

18. Open vs Closed

19. New habits

20. New expectations

21. The barbarians

22. Thank you Alexandra Deschamps-Sonsino alex@tinker.it twitter.com/tinker_it