7. I use
Energy (British Gas / Hive)
water (Thames Water)
food (Nectar / Visa)
I willingly generate
social media posts (Tw/Fb)
Location (iPhone, CCTV, Uber)
calls/texts (Vodafone)
9. 1h of work
is worth £5.50 to a person
1h of running with a Nike+ (£89)
is worth x in data analytics to
insurance company x
10 tweets (£0)
is worth x in advertising to twitter
and x to shareholders
10. 1h of work
is worth £5.50 to a person
1h of running with a Nike+ (£89)
is worth x in data analytics to
insurance company x
10 tweets (£0)
is worth x in advertising to twitter
and x to shareholders
15. I use
energy > spend less
water > spend less
food > diet better, spend less
I willingly generate
Location > put me in touch with
emergency services
16. I use
energy > theft
water > theft
food > advertise
I willingly generate
Location > theft
24. Decide where your responsibility
to a user lies.
Advertising
Product development
Retail
After care service
Maintenance
Data provision
Data storage
Data protection
25. Engage in opt-in behaviours
with connected products
until behaviours and culture
changes.
26. Give people an opportunity to
make money with you.
Amazon & eBay let me make
money from my old stuff.
Can Google help me make money
from my data?