Mikal Hallstrup, Chief Visionary Officer at Designit - talking about "Rethinking Engagement in the Digital Age" at the "Transitioned Media" Conference Credits: Slide 4 Image: novonordisk.com Slide 5 Image: danskebank.com Slide 6 Image: www.audi-city-mediaguide.de Slide 7 Image: autoviva.com Slide 8 Image: pearlsofprofundity.wordpress.com Slide 10 Image: Luca Bruno / AP Slide 11 Image: Michael Sohn / AP Slide 12 Image: apartmenttherapy.com Slide 13 Image: knickknacks.com Slide 14 Image: technobuffalo.com Slide 17 Image: dpprox.blogspot.de Slide 18 Image: en.wikipedia.org/wiki/Wrap_rage Slide 22 Image: finedininglovers.com Slide 23 Image: benjaminkanarekblog.com Slide 24 Quote: Ravi Naidoo, designindaba.com

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Reimagine strategy in a
digital world
Mikal Hallstrup
Designit

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Oslo
Gothenburg
Aarhus
Munich
London
Barcelona
Shanghai
288 32 28
Designits across 14 offices Nationalities and cultures Educational backgrounds
Curitiba
Sao Paulo
Copenhagen
Tel Aviv
San Francisco
Madrid
We’re global, and right next to you

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Rethink
Challenge Solution

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Media is changing
because the context is

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2005

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2013

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Mobile context

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GoogleApple
Tech literacy
NokiaIBM
LowMediumHigh
Skills required
NUI Augmented
Future?
Touch

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The world is full of
crappy user
experiences

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Things we’ve found
to be working

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Interact with
stakeholders.
Make a corporate
habit of it.

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Co-create
it with them.
Even make them
design it.

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Don’t design great
solutions
to problems that don’t exist

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Rethink paywalls
as a user experience

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We don’t want to
live edited lives.
We want to live
creative lives.
Thanks!