This presentation was part of a design project in an university setting. The company Einböck is provider of sustainable soil (and grass) management. “Success on the farm”is the main motto. Success is equivalent in this context with a rich crop. Farming in future will and has to change. Based on the mega trend urbanizationan the threads of climate and soil issues also Einböck has to change. Farmers of today cannot deal with all challenges of the agricultural sectorin the fututre. Based on Einböck’s values, the opportunities on the markt and promising trends the company has to step on a new business path. http://designbusters.wordpress.com

1. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
I.M.Farming
Urban & Indoor Farming

2. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Trends & Challenges
Urbanization
Do-It-Yourself
Automation
Robotics
Economic Pressure
IndustrializationClimate Change
Food Quality

3. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Our Vision
Intelligent.Modular.Farming.System.
I.M.Farming
We are the provider of the most
efficient food-enabling systems
for urban regions
in the private and the public sector.

4. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
2020
Roadmap
on.plant sim.plant all.plant
2035 2050

5. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
From 2013 to 2020 ...
20
20People move to cities
Individuality gains value
Green movement grows
More love for organic food
Passion for self-made goods
20
13

6. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Roadmap
2020
on.plant
2035 2050
sim.plant all.plant

7. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2020
We provide scalable and modular
home indoor farm solutions
for private use
in urban flats and houses.
SCALABLE MODULAR INDOOR PRIVATE URBAN

8. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2020 - Business Model
SUPPLIER RETAILER CUSTOMER
Seeds
Soil
PRODUCER
Assembly of
farm box

9. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2020 - Target Group
I am always up on the
latest technology and like
doing my own stuff.
I am vegetarian
and I like cooking my
own meals.
It is hard to get fresh
vegetables in the city.
Freedom
Self-Sufficiency
Convenience
Control
Quality Time
Experience
Functionality

10. Einböck 2020 - Look & Feel
Display
Tool BoxSeed Tray
Rain Shower
UV Light Soil Cartridge

11. Einböck 2020 - Look & Feel

12. Einböck 2020 - Look & Feel

13. Einböck 2020 - Look & Feel

14. Einböck 2020 - Look & Feel

15. Einböck 2020 - Look & Feel

16. Einböck 2020 - Look & Feel

17. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2020 - Summary
SCALABLE MODULAR INDOOR PRIVATE URBAN

18. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
From 2020 to 2035 ...
20
35Growing demand for simplicity
Strive for convenience
Desire for playful interaction
Digitally native society
Growing eco-responsibility
20
20

19. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Roadmap
2035
sim.planton.plant all.plant
2020 2050

20. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2035
We provide customized spaces
in urban regions with
integrated, remote, farm systems
for private use in public space.
CUSTOMIZED REMOTE PRIVATE URBANPUBLIC

21. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2035 - Business Model
SUPPLIER PRODUCER RETAILER CUSTOMER
Seeds
Soil InterfaceAssembly of
farm box

22. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2035 - Target Group
I am used to live out in
the countryside.
I do not want to live in
the city forever.
I would like to start a
little garden, but I feel that
I do not have the time to
do so.
Social Simplification
Responsibility
BeautyQuality Time
Naturalness
Convenience

23. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2035 - Look & Feel

24. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2035 - Look & Feel
Rentable Farm Boxes
Urban Farm House

25. Einböck 2035 - Look & Feel

26. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2035 - Summary
CUSTOMIZED REMOTE PRIVATE URBANPUBLIC

27. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
From 2035 to 2050 ...
20
50Dozens of mega cities
Space-constraint living
Persistent need for fresh food
Reliance on automated systems
Fully integrated food provision
20
35

28. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Roadmap
2050
all.plant
2035
sim.planton.plant
2020

29. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2050
We provide public farm spots around
the city integrated into daily life
connected with farm shops
selling the crop.
MODULAR URBANPUBLICSHOPAUTOMATION SERVICE

30. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2050 - Business Model
SUPPLIER PRODUCER RETAILER CUSTOMER
Seeds
Soil
CLIENT
Provider of
public space
Assembly of
farm box

31. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2050 - Target Group
I have always been a food
enthusiast willing to try
new things.
I thought about growing a
garden, but I do not think
that I will have enough
energy to keep up
maintaining it.
Drive
Work-Life-Balance
Performance
QualityFunctionality
Status Relaxation

32. Einböck 2050 - Look & Feel

33. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2050 - Look & Feel

34. Einböck 2050 - Look & Feel

35. Einböck 2050 - Look & Feel

36. Einböck 2050 - Look & Feel

37. Einböck 2050 - Look & Feel

38. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
Einböck 2050 - Summary
MODULAR URBANPUBLICSHOPAUTOMATION SERVICE

39. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
2020
Roadmap
on.plant sim.plant all.plant
2035 2050

40. 05.06.2013 IPM Master 2012 I.M.Farming (IMF)
The future
starts today,
not tomorrow!