Presentation for Barcamp Queensland, QUT Brisbane, June 5, 2010

1. Getting Your Story Out the Social Way PR Evolved – the Social Media Release @deswalsh Barcamp Queensland, Australia QUT Garden Campus, Brisbane June 5, 2010

2. One Text Does Not Fit All “ The days of creating and pushing one press release are over. These are the days of reaching diversified and equally pivotal communities when, where, and how they choose to be reached.” Brian Solis, PR 2.0 author and speaker

3. R.I.P Press Release

5. Press Release

6. Social Media Release Template - 2006

7. Towards a New Media Release

8. Microformats Microformats are a way of adding simple markup to human-readable data items such as events, contact details or locations, on web pages, so that the information in them can be extracted by software and indexed, searched for, saved, cross-referenced or combined. More technically, they are items of semantic markup, using just standard "plain old semantic (X)HTML" (i.e. "POSH") with a set of common class-names and "rel" values. They are open and available, freely, for anyone to use. Microformats Wiki

9. Social Media Release Template 1.5 - 2008

10. Bookmark: http:// to.pbs.org/prevolve

11. Wire Services Are Going Social PR Newswire PR Web Marketwire Others

12. Distinction There's making a press release social and there's making a social media release You can have one or the other, or both but they are not the same

14. Sample Social Media Release

16. Links - 1 “ Die, Press Release! Die! Die! Die!” Silicon Valley Watcher – Tom Foremski, Feb 27, 2006 http://www.siliconvalleywatcher.com/mt/archives/2006/02/die_press_relea.php Slide “The Problem with Press Releases” - paraphrase, 3 points and all, from Muhammad Saleem's How to Write a Social Media Press Release post - http:// www.copyblogger.com /social-media-press-release/ - looks like it was posted early in September 2007 Slide with press release – screenshot of free downloadable template from Motion PR http://motionpr.net/wp-content/uploads/2010/05/Press_Release_Template1.pdf Social Media Release Template, 2006, Todd Defren/SHIFT http://www.pr-squared.com/index.php/2006/05/the_social_media_press_release Template download at http:// www.shiftcomm.com/downloads/smprtemplate.pdf

19. Thank You @deswalsh http:// Xeesm.com/deswalsh http://slideshare.net/des