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Twitter: Making the Corporate Personal Des Walsh Social Media Strategist & Business Coach @deswalsh Copyright  © 2011 Des Walsh
A Strategic Choice ,[object Object],[object Object],[object Object]
Just the Brand
One More with Just the Brand
One Named Person
More Than One Named
More Than One, with Initials (initials appended to tweets)
Details, with Initials, in Sidebar (Gaspedal 1)
Initials Appended to (Most) Tweets (Gaspedal 2)
Initials Included, not Used
Corporate Roles & Locations Specified (+ initials displayed & used)
Zappos 1 – CEO Tony
Zappos 2 – Employees' Tweets
Zappos 3 – Employees Who Tweet (all 494 of them, ranked, twitterwise)
What's Your Corporate Preference? ,[object Object],[object Object],[object Object],[object Object]
And the Fancy Sidebars? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Handles & Web Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Des Walsh Des Walsh is a social media strategist, business coach, author and international speaker. He is passionate about sharing his understanding of  the benefits of social media in a way that makes good sense for business. @deswalsh Lots of links on the social web, at http://XeeMe/deswalsh Like some help with developing your social media strategy?  Check out my free, monthly social media strategy webinars –  http://bit.ly/smsweb11

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