Presentation by Des Walsh on social media strategy, breakfast, 9th September, 2011, Arundel Country Club, Queensland, Australia

2. “We are at the beginning of
something new and incredible,
and its paths and processes are
for the most part undefined and
far from standardized.”
Brian Solis, Engage!

4. 
Social Selling

Strategy before Tactics

Strategy before Tools and Platforms

Synch SM Strategy with Business Goals

Some Strategy-building Tools

5. “Focus on how to be social,
not on how to do social”
Jay Baer

7. 
Social Selling

Strategy before Tactics

Strategy before Tools and Platforms

Synch SM Strategy with Business Goals

Some Strategy-building Tools

8. 4 Quadrant Assessment

Where on the social web

Sentiment

Interests

10. Methodology

12. 
Goals

Mission

Benefits

Actions

Resources

Reporting

14. 
Social Selling

Strategy before Tactics

Strategy before Tools and Platforms

Synch SM Strategy with Business Goals

Some Strategy-building Tools
Be the Captain, not the Clueless Client!

15. “People often ask, what’s the cost of social
media? A more important question is,
what is the cost of doing nothing?
“The ROI of social media is your business
will still exist in 5 years.”
Erik Qualman, author Socialnomics

16. Your Social Media Strategy Consultative Review
Focused, one hour session, via Skype or phone,
to help you kickstart or review your social
media strategy
Usually $330*
Special offer $247* (till C.O.B. Friday 9.9.2011)
• PW bizswap
* GST included

18. Find Des on the social web at
Phone: 0413 089 355
Social Media Coaching Services

19. Credits

Picture at Mermaid Beach, by Behzad K, via Flickr, CC BY 2.0

Quote “We are at the beginning...” by Brian Solis in his book Engage! The Complete Guide for
Brands and Businesses to Build, Cultivate and Measure Success in the New Web, John Wiley,
2010, Preface, xi

Word images from Wordle.net

Picture at Coolangatta Sunday market, by Des Walsh

Images for Social Media Strategy – 4 Quadrant Assessment, Strategy Hexagon, methodology
bar, all copyright Social Media Academy, used by permission (Academy alumni)

Social Network Users Growth Timeline chart data – from Social Media Growth Timeline at
Search Engine Journal http://bit.ly/smgrowth (originating data sources listed and linked there)

Research.ly (screenshot) from PeopleBrowsr http://www.peoplebrowsr.com/

Erik Qualman quote from Interview with Erik Qualman on social media by Ray Vellest

“We are incredible beings...” by Hugh Macleod, Gaping Void