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Marketing Analytics Presentation

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David Erickson
David Erickson

This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits’ Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy.

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Using Metrics to Investigate, Evaluate and Decide 2010 Nonprofit Technology and Communications Conference Remix*Refresh*Reload: Balancing New Media and Traditional Strategy March 24, 2010
Who We Are: About Tunheim Partners Well-regarded thinking and crisp execution – these are the building blocks of Tunheim Partners. Our clients turn to us to help them capitalize on important communications opportunities. We respond with insightful counsel and service to help them achieve their objectives.
Presenters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Analytics Click to view videos showing the exact experience a user had on your site Check out what country your visitors comes from Amount of time people spent on your site How are your visitors finding your site?
Web Analytics Red = scrolled slowest, most engaged with site Blue = scrolled quickest, least engaged with site Clicktale’s Scrolling Heatmap ,[object Object],[object Object]
Web Analytics ,[object Object],Hover to reveal link click rates ,[object Object],[object Object],[object Object]
Web Analytics ,[object Object],Shows which parts of your page visitors are clicking on. Hot colors equal more clicks. ,[object Object],[object Object]
Web Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Other Web analytic tools: Get Clicky, Statcounter
Search Analytics ,[object Object],[object Object],[object Object],[object Object],Other search analytic tools: Keyword Discovery , Wordtracker ,[object Object],[object Object],[object Object]
Competitive Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Analytics ,[object Object]
Competitive Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local Listing Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Analytics ,[object Object],Other blog analytics tools: Google Reader , Bloglines ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object]
Social Analytics ,[object Object],Active Fans = Fans who have written on your wall or engaged with your posts in the last week. ,[object Object],[object Object],[object Object]
Social Analytics ,[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Other link analytics: Delicious
E-mail Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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