If you own, manage or sell for a title company, this brief presentation will very simply walk you through the 3 steps to effectively use the internet to market your services: Strategize, Build and Engage. Talk given at the NELTA conference on 6/22/12
7. let’s get simple:
strategize: what - precisely - do you want to
accomplish?
8. let’s get simple:
strategize: what - precisely - do you want to
accomplish?
build: create (or refine/enhance) your website.
9. let’s get simple:
strategize: what - precisely - do you want to
accomplish?
build: create (or refine/enhance) your website.
engage: utilize social media to reach out to your
(existing or potential) customers.
10. prologue: hub and spoke
http://www.delosinc.com/social-media-marketing-challenge/how-to-find-the-right-social-media-marketing-mix/
11. prologue: hub and spoke
http://www.delosinc.com/social-media-marketing-challenge/how-to-find-the-right-social-media-marketing-mix/
18. business basics
every initiative should do one of three things:
1. increase your revenue
19. business basics
every initiative should do one of three things:
1. increase your revenue
2. decrease your expenses
20. business basics
every initiative should do one of three things:
1. increase your revenue
2. decrease your expenses
or
21. business basics
every initiative should do one of three things:
1. increase your revenue
2. decrease your expenses
or
3. make your service offering better
26. strategy: get specific
brand awareness
obtain email addresses
obtain title orders
provide general info (contact, directions, etc.)
27. strategy: get specific
brand awareness
obtain email addresses
obtain title orders
provide general info (contact, directions, etc.)
provide transactional info
44. clear contact info
how do you want people to contact you?
@info email address
45. clear contact info
how do you want people to contact you?
@info email address
phone number
46. clear contact info
how do you want people to contact you?
@info email address
phone number
snail mail address
47. clear contact info
how do you want people to contact you?
@info email address
phone number
snail mail address
facebook / twitter / google+ / youtube
83. your online resume: the professional’s facebook
easiest to start / maintain
business only
84. your online resume: the professional’s facebook
easiest to start / maintain
business only
recommendations
85. your online resume: the professional’s facebook
easiest to start / maintain
business only
recommendations
like facebook and twitter, easy to share content
110. parting thought...
“Apple Computer’s official Facebook page has over 6.5
million likes, and exactly zero posts. They have never
posted a single time.”
111. parting thought...
“Apple Computer’s official Facebook page has over 6.5
million likes, and exactly zero posts. They have never
posted a single time.”
112. parting thought...
“Apple Computer’s official Facebook page has over 6.5
million likes, and exactly zero posts. They have never
posted a single time.”
- Jeff Turner @ http://retso.com/facebook-required