2. Pervasive Software Overview
Global Software Company
• Tens of thousands of users across the globe
• Operations in Americas, EMEA, Asia
• ~260 employees
Strong Financials
• $50 million revenue (trailing 12-month)
• 45 consecutive quarters of profitability
• $42 million in the bank
• 24 consecutive quarters of active share buyback
• NASDAQ:PVSW since 1997
Leader in Data Innovation
• 25% of top-line revenue re-invested in R&D
• Software to manage, integrate and analyze data, in the cloud or on-premises, throughout the
entire data lifecycle
• In-house startups focused on cloud and Big Data
3. Agenda
• History of the Cloud Stack
• Enterprise PaaS – what will it look like?
– Not traditional middleware
– Mixed vendor environment
– Catalog of services
– Hierarchy of granularity
– Data-centric
• What will it mean to App developers?
– Disruptive to traditional models
– Composition driven
– New delivery models
• What will it mean to Users?
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9. Not Traditional Middleware
• Not just ported MOM/ESB
• Not Client/Server, not LAMP
• A world of elastic services: AppDev
– Atomic PaaS
– Composite
IaaS
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10. Mixed Vendor Environment
• Less monolithic vendor
“stacks”
• Best of breed prospers AppDev
• Diminishing barriers to entry. PaaS
Rapid evolution
IaaS
• Power shifts to App
Developer
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11. Catalog of Services
• A Service Store
• Discovery outflanks
development AppDev
• Community activity plays PaaS
important role
IaaS
• Natural Aggregations emerge
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12. Hierarchies of Granularity
• From rich and complex
“families” of Services, to
simple stand-alone Services AppDev
• Single function prospers
PaaS
• Specialization becomes
economic IaaS
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13. Data-Centric
• The Software era is coming
to a close. We are entering
the era of data. DaaS: Data AppDev
as a Service emerges
PaaS
• RESTful interactions
• The rise of Analytic Apps IaaS
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15. Disruptive to Traditional App Development
• Lightweight, fast, agile is rewarded
• App developer assumes center stage
• Front-end of stack (user experience)
trumps back-end of stack
• SaaS and Mobile continue to dominate
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16. Composition Driven
• Apps are less “written” and more
“assembled”
• Finding functionality becomes less
expensive than writing it from scratch
• Like fractals, ever higher order data-centric
Apps can be composed
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17. New Software Delivery Models
• Subscription moves from time-
based to data/usage based (aka:
Data Metering)
• Easy experimentation and
adoption.
• Consumption model changes
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19. Long-term Impact
• PaaS constantly evolving, highly market
driven
• Blurring of IaaS/PaaS
• Power pendulum continues to swing to
Apps/Users
• PaaS supports and aligns with SaaS and
Mobile future
• End of Enterprise Apps?
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