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              D  i  g  i  t  a  l        
              N  e  w  s    U  p  d  a  t  e    
Kyra  
                                                      



                 31  




                                                                                               D  i  g  i  t  a  l  
M  A  Y  




                                                                             L  o  c  a  l  
                   
Marketingoops  


http://www.marketingoops.com/digital/campaigns/kyra-­‐sexy-­‐queen/  
  
              The  Best  of  Kyra:  Sexy  Queen  by  Aum  Patchrapa  
                           Sexy  Queen                                    
                          
                   Spin                                           




                                                                                                     1  
GENIUS  APP,  CHICEST  DEMO  VIDEO  EVER  




                   31  




                                                                                                                                                   D  i  g  i  t  a  l  
M  A  Y  




                                                                                                                              G  l  o  b  a  l  
                     
Fastcocreate  


http://www.fastcocreate.com/1680863/loreal-­‐creates-­‐makeup-­‐matchmaking-­‐color-­‐genius-­‐app-­‐chicest-­‐demo-­‐video-­‐ever  
  

    right  shades  of  makeup.    
      
      
    VDO  Link:  http://www.youtube.com/watch?v=c44mq9igk74&feature=player_embedded  
      


                                                                                                                                                         2  
Facebook     May  2012  
http://www.marketingoops.com/reports/metrix/facebook-­‐member-­‐may-­‐2012/  
  
      




                31  




                                                                                                     D  i  g  i  t  a  l  
M  A  Y  




                                                                                G  l  o  b  a  l  
                  
Marketingoops  




                                                                                                           3  
 




                   31  




                                                                                                                                           D  i  g  i  t  a  l  
M  A  Y  




                                                                                                                      G  l  o  b  a  l  
                     
Marketingoops  

http://www.marketingoops.com/digital/social-­‐media-­‐marketing-­‐digital/10-­‐tips-­‐facebook-­‐engagement/  
  
                                     engagement                                            
                       engagement                            
                           engagement                                     
  
      




                                                                                                                                                 4  
30  




                                                                                                                                                            D  i  g  i  t  a  l  
M  A  Y  




                                                                                                                                       G  l  o  b  a  l  
                       
Simplyzesty  

http://www.simplyzesty.com/social-­‐media/pepsi-­‐reveal-­‐details-­‐of-­‐twitter-­‐partnership/  
  
    Pepsi  Reveal  Details  Of  Twitter  Partnership  
    This                                                                                                            -­‐long  campaign  have  
    been  revealed.  Starting  this  Wednesday,                           will  turn  into  a  full  entertainment  hub,  featuring  free  
    song  downloads  and  live  video  streaming  for  concerts.  The  campaign  is  being  called  Live  Now  For  Music.  




                                                                                                                                                                  5  
Tesco                                                                                            




                  30  




                                                                                                                                          D  i  g  i  t  a  l  
M  A  Y  




                                                                                                                     G  l  o  b  a  l  
                    
Marketingoops  

http://www.marketingoops.com/brand-­‐marketing/brand-­‐move/tesco-­‐virtual-­‐clothes-­‐shopping/  
  
    Tesco               Aurasma                               F&F                     virtual  window  shopping   
                           Aurasma                                                                   AR  
    F&F                                                  
      
    VDO  link:  http://www.youtube.com/watch?v=gRTFIqhKL4E&feature=player_embedded  
      



                                                                                                                                                6  
29  




                                                                                                                                 D  i  g  i  t  a  l  
M  A  Y  




                                                                                                            G  l  o  b  a  l  
                     
Thumbsup  

http://thumbsup.in.th/2012/05/pepsi-­‐the-­‐beat-­‐kicker/  
  
                                Pepsi  Beat  Kicker           - -   
           -­‐                                               Presenter                             Facebook  1  
                 Freekick             
                                                         Spacebar  
                     
         -­‐            Pepsi           The  new  iPad                          The  new  iPad  
                                                                             


                                                                                                                                       7  
Like                                                   
                                                                



                   29  




                                                                                                                                                     D  i  g  i  t  a  l  
M  A  Y  




                                                                                                                                G  l  o  b  a  l  
                     
Marketingoops  

http://www.marketingoops.com/digital/social-­‐media/facebook-­‐social-­‐media-­‐digital/global-­‐fanpage-­‐like-­‐count/  
  
                                                                Like                   global  page)                         
    regional  /  local)     
                                                         Like                  
                                         global     
                                                                                                                         
      
  
      
                                                                                                                                                           8  
Rugbeer:  Tackle  The  Vending  Machine  




                    29  




                                                                                                                                                         D  i  g  i  t  a  l  
M  A  Y  




                                                                                                                                    G  l  o  b  a  l  
                      
Digitalbuzzblog  

http://www.digitalbuzzblog.com/rugbeer-­‐tackle-­‐the-­‐vending-­‐machine/  
  
    Salta  Beer  wanted  to  create  a  campaign  that  targeted  this  rugby  loving  region  and  what  better  way  to  engage  them  
    than  creating  a  tackle  machine  and  placing  it  in  bars!  
      
    VDO  link:  http://www.youtube.com/watch?feature=player_embedded&v=T67EncQPwNk  
      




                                                                                                                                                               9  
BBC:  Frozen  Planet  Augmented  Reality  
Event  



                    28  




                                                                                                                                                          D  i  g  i  t  a  l  
M  A  Y  




                                                                                                                                     G  l  o  b  a  l  
                      
Digitalbuzzblog  

http://www.digitalbuzzblog.com/bbc-­‐frozen-­‐planet-­‐augmented-­‐reality-­‐event/  
  
                                                     -­‐ray/DVD,  they  teamed  up  with  Appshaker,  to  create  a  highly  realistic  
    Augmented  Reality  installation  that  allowed  people  to  interact  with  some  of  the  worlds  most  amazing  creatures  
      
    VDO  link:  http://vimeo.com/appshaker/frozenplanet  
      




                                                                                                                                                                11  
 




                28  




                                                                                                              D  i  g  i  t  a  l  
M  A  Y  




                                                                                         G  l  o  b  a  l  
                  
Marketingoops  

http://www.marketingoops.com/digital/campaigns/5gum/  
  
                                                              Facebook  Application          
                                                           
                                                   
     
     




                                                                                                                    11  
Volkswagen:  Augmented  Reality  
Electric  Cafe  



                    27  




                                                                                                                                                          D  i  g  i  t  a  l  
M  A  Y  




                                                                                                                                     G  l  o  b  a  l  
                      
Digitalbuzzblog  

http://www.digitalbuzzblog.com/bbc-­‐frozen-­‐planet-­‐augmented-­‐reality-­‐event/  
  

    Kong  about  how  energy  efficient  the  Volkswagen  Electric  cars  actually  are  in  comparison  to  their  every  day  items.  
      
    VDO  link:  http://www.youtube.com/watch?v=M02k5PSinFw&feature=player_embedded  
      




                                                                                                                                                                12  
NFC                                                                    




                   25  




                                                                                                                                 D  i  g  i  t  a  l  
M  A  Y  




                                                                                                            G  l  o  b  a  l  
                     
Thumbsup  

http://thumbsup.in.th/2012/05/nfc-­‐ads-­‐in-­‐japan-­‐train/  
  
                     NFC                                                     e-­‐wallet             
                                              NFC  (Near  Field  Communication)               
                                                                              URL                        




                                                                                                                                       13  

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Isobar TH - DIgital News may 25-31, 2012

  • 1. M  A  Y           25 31 D  i  g  i  t  a  l         N  e  w  s    U  p  d  a  t  e    
  • 2. Kyra     31   D  i  g  i  t  a  l   M  A  Y   L  o  c  a  l     Marketingoops   http://www.marketingoops.com/digital/campaigns/kyra-­‐sexy-­‐queen/     The  Best  of  Kyra:  Sexy  Queen  by  Aum  Patchrapa   Sexy  Queen       Spin       1  
  • 3. GENIUS  APP,  CHICEST  DEMO  VIDEO  EVER   31   D  i  g  i  t  a  l   M  A  Y   G  l  o  b  a  l     Fastcocreate   http://www.fastcocreate.com/1680863/loreal-­‐creates-­‐makeup-­‐matchmaking-­‐color-­‐genius-­‐app-­‐chicest-­‐demo-­‐video-­‐ever     right  shades  of  makeup.         VDO  Link:  http://www.youtube.com/watch?v=c44mq9igk74&feature=player_embedded     2  
  • 4. Facebook    May  2012   http://www.marketingoops.com/reports/metrix/facebook-­‐member-­‐may-­‐2012/       31   D  i  g  i  t  a  l   M  A  Y   G  l  o  b  a  l     Marketingoops   3  
  • 5.   31   D  i  g  i  t  a  l   M  A  Y   G  l  o  b  a  l     Marketingoops   http://www.marketingoops.com/digital/social-­‐media-­‐marketing-­‐digital/10-­‐tips-­‐facebook-­‐engagement/     engagement     engagement       engagement           4  
  • 6. 30   D  i  g  i  t  a  l   M  A  Y   G  l  o  b  a  l     Simplyzesty   http://www.simplyzesty.com/social-­‐media/pepsi-­‐reveal-­‐details-­‐of-­‐twitter-­‐partnership/     Pepsi  Reveal  Details  Of  Twitter  Partnership   This     -­‐long  campaign  have   been  revealed.  Starting  this  Wednesday,    will  turn  into  a  full  entertainment  hub,  featuring  free   song  downloads  and  live  video  streaming  for  concerts.  The  campaign  is  being  called  Live  Now  For  Music.   5  
  • 7. Tesco     30   D  i  g  i  t  a  l   M  A  Y   G  l  o  b  a  l     Marketingoops   http://www.marketingoops.com/brand-­‐marketing/brand-­‐move/tesco-­‐virtual-­‐clothes-­‐shopping/     Tesco   Aurasma   F&F     virtual  window  shopping   Aurasma   AR   F&F       VDO  link:  http://www.youtube.com/watch?v=gRTFIqhKL4E&feature=player_embedded     6  
  • 8. 29   D  i  g  i  t  a  l   M  A  Y   G  l  o  b  a  l     Thumbsup   http://thumbsup.in.th/2012/05/pepsi-­‐the-­‐beat-­‐kicker/     Pepsi  Beat  Kicker   - -    -­‐   Presenter   Facebook  1   Freekick         Spacebar      -­‐   Pepsi   The  new  iPad   The  new  iPad     7  
  • 9. Like       29   D  i  g  i  t  a  l   M  A  Y   G  l  o  b  a  l     Marketingoops   http://www.marketingoops.com/digital/social-­‐media/facebook-­‐social-­‐media-­‐digital/global-­‐fanpage-­‐like-­‐count/       Like   global  page)     regional  /  local)     Like       global                 8  
  • 10. Rugbeer:  Tackle  The  Vending  Machine   29   D  i  g  i  t  a  l   M  A  Y   G  l  o  b  a  l     Digitalbuzzblog   http://www.digitalbuzzblog.com/rugbeer-­‐tackle-­‐the-­‐vending-­‐machine/     Salta  Beer  wanted  to  create  a  campaign  that  targeted  this  rugby  loving  region  and  what  better  way  to  engage  them   than  creating  a  tackle  machine  and  placing  it  in  bars!     VDO  link:  http://www.youtube.com/watch?feature=player_embedded&v=T67EncQPwNk     9  
  • 11. BBC:  Frozen  Planet  Augmented  Reality   Event   28   D  i  g  i  t  a  l   M  A  Y   G  l  o  b  a  l     Digitalbuzzblog   http://www.digitalbuzzblog.com/bbc-­‐frozen-­‐planet-­‐augmented-­‐reality-­‐event/     -­‐ray/DVD,  they  teamed  up  with  Appshaker,  to  create  a  highly  realistic   Augmented  Reality  installation  that  allowed  people  to  interact  with  some  of  the  worlds  most  amazing  creatures     VDO  link:  http://vimeo.com/appshaker/frozenplanet     11  
  • 12.   28   D  i  g  i  t  a  l   M  A  Y   G  l  o  b  a  l     Marketingoops   http://www.marketingoops.com/digital/campaigns/5gum/     Facebook  Application               11  
  • 13. Volkswagen:  Augmented  Reality   Electric  Cafe   27   D  i  g  i  t  a  l   M  A  Y   G  l  o  b  a  l     Digitalbuzzblog   http://www.digitalbuzzblog.com/bbc-­‐frozen-­‐planet-­‐augmented-­‐reality-­‐event/     Kong  about  how  energy  efficient  the  Volkswagen  Electric  cars  actually  are  in  comparison  to  their  every  day  items.     VDO  link:  http://www.youtube.com/watch?v=M02k5PSinFw&feature=player_embedded     12  
  • 14. NFC     25   D  i  g  i  t  a  l   M  A  Y   G  l  o  b  a  l     Thumbsup   http://thumbsup.in.th/2012/05/nfc-­‐ads-­‐in-­‐japan-­‐train/     NFC     e-­‐wallet     NFC  (Near  Field  Communication)     URL     13