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Annual Market Growth, 1000
             Market, M$
Targeting market share, 10
                      %
        Лет до выхода 20
                      %
               продукта 1
          Customers, %
              Innovators 5
         Early adopters 15
          Early Majority 30
            Late Majority 30
   Engadged Laggards 20
                customer
   Engedged 1 year, % 30
    segment customer
    segment 2 year, % 100
Valuation, total incomes 2
                  Rounds
                    Seed 0.5
                       A2
                       B5
                       C 20

                       Phase                    1           2       3         4        5
                       Market Volume, M$
                       Targeted market       1,000.00   1,100.00 1,210.00 1,331.00 1,464.10
                       share, M$              200.00     220.00   242.00 266.20 292.82

                       Innovators, M$          0.00      3.30     12.10    13.31    14.64
                       Early adopters, M$      0.00      0.00     10.89    39.93    43.92
                       Early Majority, M$      0.00      0.00      0.00    23.96    87.85
                       Late Majority, M$       0.00      0.00      0.00     0.00    26.35
                       Laggards, M$            0.00      0.00      0.00     0.00     0.00
                       Годовой оборот, M$      0.00      3.30     22.99    77.20    172.76

                       Доля рынка, %           0.00      0.30      1.90     5.80    11.80
                       Cтоимость компании,
                       по обороту, M$          0.00      6.60     45.98    154.40   345.53


                                             Акционер Акционе Опцион Инвесто Инвесто
Раунд
                                                 1      р2       ы     р1      р2
Seed                   pre, shares, pcs         500     500      0       0       0
                       pre, shares, %          50.00   50.00    0.00   0.00    0.00
                       pre, M$                  0.50    0.50    0.00   0.00    0.00
                       post, shares, pcs        500     500      0     500       0
                       post, shares, %         33.33   33.33    0.00  33.33    0.00
                       post, M$                 0.50    0.50    0.00   0.50    0.00
A                      pre, shares, pcs         500     500     100    500       0
                       pre, shares, %          31.25   31.25    6.25  31.25    0.00
                       pre, M$                  2.06    2.06    0.41   2.06    0.00
                       post, shares, pcs        500     500     100    500     485
                       post, shares, %         23.98   23.98    4.80  23.98   23.26
                       post, M$                 2.06    2.06    0.41   2.06    2.00
B                      pre, shares, pcs         500     500     150    500     485
                       pre, shares, %          23.42   23.42    7.03  23.42   22.71
                       pre, M$                 36.16   36.16   10.85  36.16   35.07
                       post, shares, pcs        500     500     150    500     485
                       post, shares, %         22.69   22.69    6.81  22.69   22.00
post, M$             36.16    36.16    10.85    36.16   35.07
C      pre, shares, pcs      500      500      300      500     485
       pre, shares, %       21.24    21.24    12.74    21.24   20.60
       pre, M$             117.68   117.68    70.61   117.68   114.11
       post, shares, pcs     500      500      300      500     485
       post, shares, %      20.50    20.50    12.30    20.50   19.88
       post, M$            117.68   117.68    70.61   117.68   114.11
Exit   exit, psc             500      500      400      500     485
       exit, shares, %      19.69    19.69    15.75    19.69   19.10
       exit, M$            196.93   196.93   157.54   196.93   190.96

       Х1                                               393.86    95.48
       annual, %                                      5,612.31 1,574.69
6          7
1,610.51   1,771.56
 322.10     354.31

  16.11    17.72
  48.32    53.15
  96.63    106.29
  96.63    106.29
  19.33    70.86
 277.01    354.31

 17.20      20.00

 554.02    708.62


Инвестор Инвестор
                      Всего
   3         4
   0         0         1,000
  0.00     0.00       100.00
  0.00     0.00        1.00
   0         0         1,500
  0.00     0.00       100.00
  0.00     0.00        1.50
   0         0         1,600
  0.00     0.00       100.00
  0.00     0.00        6.60
   0         0         2,085
  0.00     0.00       100.00
  0.00     0.00        8.60
   0         0         2,135
  0.00     0.00       100.00
  0.00     0.00       154.40
   69        0         2,204
  3.14     0.00       100.00
5.00       0.00      159.40
 69          0        2,354
2.94       0.00      100.00
16.27      0.00      554.02
 69         85        2,439
2.83       3.48      100.00
16.27     20.00      574.02
 69         85        2,539
2.72       3.35      100.00
27.23     33.47     1,000.00

   5.45      1.67
 111.15     67.35

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Case to the seminar

  • 1. Annual Market Growth, 1000 Market, M$ Targeting market share, 10 % Лет до выхода 20 % продукта 1 Customers, % Innovators 5 Early adopters 15 Early Majority 30 Late Majority 30 Engadged Laggards 20 customer Engedged 1 year, % 30 segment customer segment 2 year, % 100 Valuation, total incomes 2 Rounds Seed 0.5 A2 B5 C 20 Phase 1 2 3 4 5 Market Volume, M$ Targeted market 1,000.00 1,100.00 1,210.00 1,331.00 1,464.10 share, M$ 200.00 220.00 242.00 266.20 292.82 Innovators, M$ 0.00 3.30 12.10 13.31 14.64 Early adopters, M$ 0.00 0.00 10.89 39.93 43.92 Early Majority, M$ 0.00 0.00 0.00 23.96 87.85 Late Majority, M$ 0.00 0.00 0.00 0.00 26.35 Laggards, M$ 0.00 0.00 0.00 0.00 0.00 Годовой оборот, M$ 0.00 3.30 22.99 77.20 172.76 Доля рынка, % 0.00 0.30 1.90 5.80 11.80 Cтоимость компании, по обороту, M$ 0.00 6.60 45.98 154.40 345.53 Акционер Акционе Опцион Инвесто Инвесто Раунд 1 р2 ы р1 р2 Seed pre, shares, pcs 500 500 0 0 0 pre, shares, % 50.00 50.00 0.00 0.00 0.00 pre, M$ 0.50 0.50 0.00 0.00 0.00 post, shares, pcs 500 500 0 500 0 post, shares, % 33.33 33.33 0.00 33.33 0.00 post, M$ 0.50 0.50 0.00 0.50 0.00 A pre, shares, pcs 500 500 100 500 0 pre, shares, % 31.25 31.25 6.25 31.25 0.00 pre, M$ 2.06 2.06 0.41 2.06 0.00 post, shares, pcs 500 500 100 500 485 post, shares, % 23.98 23.98 4.80 23.98 23.26 post, M$ 2.06 2.06 0.41 2.06 2.00 B pre, shares, pcs 500 500 150 500 485 pre, shares, % 23.42 23.42 7.03 23.42 22.71 pre, M$ 36.16 36.16 10.85 36.16 35.07 post, shares, pcs 500 500 150 500 485 post, shares, % 22.69 22.69 6.81 22.69 22.00
  • 2. post, M$ 36.16 36.16 10.85 36.16 35.07 C pre, shares, pcs 500 500 300 500 485 pre, shares, % 21.24 21.24 12.74 21.24 20.60 pre, M$ 117.68 117.68 70.61 117.68 114.11 post, shares, pcs 500 500 300 500 485 post, shares, % 20.50 20.50 12.30 20.50 19.88 post, M$ 117.68 117.68 70.61 117.68 114.11 Exit exit, psc 500 500 400 500 485 exit, shares, % 19.69 19.69 15.75 19.69 19.10 exit, M$ 196.93 196.93 157.54 196.93 190.96 Х1 393.86 95.48 annual, % 5,612.31 1,574.69
  • 3. 6 7 1,610.51 1,771.56 322.10 354.31 16.11 17.72 48.32 53.15 96.63 106.29 96.63 106.29 19.33 70.86 277.01 354.31 17.20 20.00 554.02 708.62 Инвестор Инвестор Всего 3 4 0 0 1,000 0.00 0.00 100.00 0.00 0.00 1.00 0 0 1,500 0.00 0.00 100.00 0.00 0.00 1.50 0 0 1,600 0.00 0.00 100.00 0.00 0.00 6.60 0 0 2,085 0.00 0.00 100.00 0.00 0.00 8.60 0 0 2,135 0.00 0.00 100.00 0.00 0.00 154.40 69 0 2,204 3.14 0.00 100.00
  • 4. 5.00 0.00 159.40 69 0 2,354 2.94 0.00 100.00 16.27 0.00 554.02 69 85 2,439 2.83 3.48 100.00 16.27 20.00 574.02 69 85 2,539 2.72 3.35 100.00 27.23 33.47 1,000.00 5.45 1.67 111.15 67.35