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SOURCING AND ATTRACTING GHANAIANS
FROM THE DIASPORA-A STRATEGIC OUTLOOK
          by Dennis Casely-Hayford
                    2012
PRESENTATION OVERVIEW

Vision
Goals
Strategic Imperatives
Best Practice/New Paradigm
Branding
Sourcing Strategies and Tactics
Summary



                                  2
VISION

 To be a valued and respected world-class
  Recruiting Organization that enables a
  high-performance culture by:
 Providing pro-active, creative, strategic
  sourcing and recruiting
 Using best practice and cost-effective
  tactics
 Ensuring hiring objectives are achieved

                                              3
VISION FOR ENABLING
               TALENT IN-FLOW
   A talent forecasting methodology that stems from business direction,
    customer expectations, and operating objectives
   Established talent sourcing methodologies to uncover the best diverse
    Ghanaian talent in advance of needs
   Partnership with Talent Management to establish a campus relations and
    recruitment strategy plan and resources to enable annual hiring of the
    best/brightest Ghanaian graduates in the diaspora with experience into
    management and senior management roles
   Established Global Search Partnerships with specialized knowledge,
    processes and metrics to enable swift identification and placement of key
    Ghanaian talent
   Talent Branding messages, collateral, and tools that can be leveraged
    around the world and localized, such that Ghanaian talent can appreciate
    all that Newmont can offer as an employer



     With Speed, Acquire and Deploy
                                                                                4
STRATEGIC GOALS

   Attract and acquire Best-In-Class Ghanaian talent while providing ROI
    to Newmont by maximizing hiring through primary sourcing engines

   Development of talent attraction channels that ensure that a robust,
    diverse, pipeline of high caliber Ghanaian candidates needed to
    ensure current and future business results are achieved

   Build a great employment brand and hire the very best performers

   Enable Recruiters to increase focus on best practice talent acquisition
    practices, i.e. hiring manager engagement, needs definition/planning,
    candidate closing

   Streamline and reduce agency fees, and utilize savings in a more
    effective cost-savings spend manner
                                                                              5
STRATEGIC IMPERATIVES
         THAT UNDERLIE THE GOALS
 Develop high performance Recruiters

 Build and develop our sourcing capabilities

 Move from a requisition-driven model to a relationship
  model to build talent pipelines well in advance of needs

 Better leverage staffing spend and ROI

 Establish, analyze, and report metrics


 The ability to quickly ramp-up for growth is critical to success
                                                                    6
CHANGING THE TALENT ACQUISITION
    PARADIGM TO BEST PRACTICE

    Typical Paradigm-               New Paradigm-Pro-
Requisition/Vacancy Driven   Active/Relationship-Opportunistic
   Reactive Recruiting             Pro-Active Sourcing

        Filling Jobs           Delivering Best-in-Class Talent


  Processing Transactions     Building Relationships and Talent
                                 Pools in Advance of needs




        High Cost                           ROI



           Paradigm needs to quickly change
                                                                  7
Reactive Recruitment Model
  The reactive stance of recruiting ignores the larger pool of passive candidates and
  focuses largely on active candidates.
 1                                    2                           3                  4                             5
                                         Pools are                                    All insight into candidate   Little to no emphasis is
  Larger mass of                                                  Process starts                                   placed on restocking
                                         assembled almost         from “standing      credentials gained after
  passive candidates                                                                                               talent pools with
                                         entirely with active     stop” each time.    process has been set in
  unavailable.                                                                                                     qualified declined
                                         talent looking for us.                       motion.
                                                                                                                   candidates.
                 Passive Candidates

                                      Active Candidates




                                                                  Intake         Interviewing     Decision         Conversion

                                                                                                                                   New
                                                                                                                                   Hire




Source: Recruiting Roundtable Research
Proactive/Pipeline Recruitment Model
  The imperative to recruit before you have need to identify the best passive individuals and build
  strong relationships.

  Organizations are investing in           …to drive slate quality       ...and improve core recruiting metrics
  talent pipelines …


                                           Direct Outcomes                         Ultimate Outcomes

                                         High Quality Slates
    Talent Pipelines:
                                         Every 10% improvement in
                                                                                     Higher Quality
    Deep pools of                        slate quality translates into               Hires
    named and known                      a 5% improvement in
    talent with which we                 quality of hire.
    have built                                                                       Decreased Time to
    relationships and                                                                Fill
                                         Faster “Time to Slate”
    that can be tapped
    quickly to fill                      Every 10% improvement in
    interview slates                     slate quality translates into               Lower Cost per
                                         3% improvement in time to                   Hire
                                         fill




Source: Recruiting Roundtable Research
BRANDING
 Opportunity to revitalize corporate job page by
  making it interactive via flash video integration,
  recruitment blogs, podcasts
 Sponsorship and participation of events by key
  functional leaders
 Video featuring employee testimonials
 Active presence on professional/social networks
 Recruitment at non-recruitment events, i.e.
  exhibiting at trade shows and professional
  association events to increase brand awareness
  and source passive prospects

      We must increase Newmont Ghana brand visibility-
      Critical to our goal in attracting Ghanaians from the
                              diaspora                        10
SOURCING STRATEGIES
                Strategy                                         Tactic
Employee Referral Incentive Program            Proactively approach key employees for
                                               referrals (program targeting), leverage non-
                                               employee referrals, enhance reward systems
                                               for key tough to fill jobs


Talent searching via networking tools          Job Posting/Candidate Sourcing-LinkedIn,
                                               Twitter, Facebook
Recruiting Advertising and Branding            Banner Advertising, Corporate Profile Ads,
opportunities on targeted niche mining and     Corporate Video Profile, Targeted Email
Africa centric websites                        Campaign opportunities- InfoMine-Africa,
                                               Careers in Africa, JobServeAfrica,
                                               MyAfricaJobs, ReconnectAfrica


Participation in targeted professional/trade   Passive/Active candidate sourcing, including
association events and industry career fairs   branding opportunities-Careers in Africa,
                                               AfricaRecruit, Africa Mining Indaba

                                                                                            11
SOURCING STRATEGIES
                   (Continued)
                Strategy                                   Tactic
Internet Sourcing                          Job Boards, Niche Websites-InfoMine,
                                           JobsInGhana, JobListGhana,
                                           MyAfricaJobs, JobServeAfrica,
                                           Reconnect Africa, FindAJobInAfrica


Global preferred partnerships with         Leverage recruitment search firms to
search firms that specialize in sourcing   directly source Ghanaians in the
Ghanaian talent                            diaspora-Global Career Company

Partnership and networking opportunities Explore networking opportunities
with African Student Associations in the (recruitment opportunities and brand
USA                                      promotion) with African Student
                                         Associations of selected top universities
                                         offering mining-focused degree
                                         programs- target demographic will be
                                         Ghanaians with experience
                                                                                  12
SUMMARY
 We need to know of business requirements well in advance
  of talent needs

 Recruitment model must continue to shift to proactive
  relationship building

 As the competition for top Ghanaian talent in the diaspora
  heats up, utilizing emerging technologies will position our
  recruitment strategy at the top

 We must employ multiple traditional and web 2.0 sourcing
  strategies to uncover the best diverse Ghanaian talent

                                                                13

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Sourcing and attracting ghanaians from the diaspora final 2

  • 1. SOURCING AND ATTRACTING GHANAIANS FROM THE DIASPORA-A STRATEGIC OUTLOOK by Dennis Casely-Hayford 2012
  • 2. PRESENTATION OVERVIEW Vision Goals Strategic Imperatives Best Practice/New Paradigm Branding Sourcing Strategies and Tactics Summary 2
  • 3. VISION To be a valued and respected world-class Recruiting Organization that enables a high-performance culture by:  Providing pro-active, creative, strategic sourcing and recruiting  Using best practice and cost-effective tactics  Ensuring hiring objectives are achieved 3
  • 4. VISION FOR ENABLING TALENT IN-FLOW  A talent forecasting methodology that stems from business direction, customer expectations, and operating objectives  Established talent sourcing methodologies to uncover the best diverse Ghanaian talent in advance of needs  Partnership with Talent Management to establish a campus relations and recruitment strategy plan and resources to enable annual hiring of the best/brightest Ghanaian graduates in the diaspora with experience into management and senior management roles  Established Global Search Partnerships with specialized knowledge, processes and metrics to enable swift identification and placement of key Ghanaian talent  Talent Branding messages, collateral, and tools that can be leveraged around the world and localized, such that Ghanaian talent can appreciate all that Newmont can offer as an employer With Speed, Acquire and Deploy 4
  • 5. STRATEGIC GOALS  Attract and acquire Best-In-Class Ghanaian talent while providing ROI to Newmont by maximizing hiring through primary sourcing engines  Development of talent attraction channels that ensure that a robust, diverse, pipeline of high caliber Ghanaian candidates needed to ensure current and future business results are achieved  Build a great employment brand and hire the very best performers  Enable Recruiters to increase focus on best practice talent acquisition practices, i.e. hiring manager engagement, needs definition/planning, candidate closing  Streamline and reduce agency fees, and utilize savings in a more effective cost-savings spend manner 5
  • 6. STRATEGIC IMPERATIVES THAT UNDERLIE THE GOALS  Develop high performance Recruiters  Build and develop our sourcing capabilities  Move from a requisition-driven model to a relationship model to build talent pipelines well in advance of needs  Better leverage staffing spend and ROI  Establish, analyze, and report metrics The ability to quickly ramp-up for growth is critical to success 6
  • 7. CHANGING THE TALENT ACQUISITION PARADIGM TO BEST PRACTICE Typical Paradigm- New Paradigm-Pro- Requisition/Vacancy Driven Active/Relationship-Opportunistic Reactive Recruiting Pro-Active Sourcing Filling Jobs Delivering Best-in-Class Talent Processing Transactions Building Relationships and Talent Pools in Advance of needs High Cost ROI Paradigm needs to quickly change 7
  • 8. Reactive Recruitment Model The reactive stance of recruiting ignores the larger pool of passive candidates and focuses largely on active candidates. 1 2 3 4 5 Pools are All insight into candidate Little to no emphasis is Larger mass of Process starts placed on restocking assembled almost from “standing credentials gained after passive candidates talent pools with entirely with active stop” each time. process has been set in unavailable. qualified declined talent looking for us. motion. candidates. Passive Candidates Active Candidates Intake Interviewing Decision Conversion New Hire Source: Recruiting Roundtable Research
  • 9. Proactive/Pipeline Recruitment Model The imperative to recruit before you have need to identify the best passive individuals and build strong relationships. Organizations are investing in …to drive slate quality ...and improve core recruiting metrics talent pipelines … Direct Outcomes Ultimate Outcomes High Quality Slates Talent Pipelines: Every 10% improvement in Higher Quality Deep pools of slate quality translates into Hires named and known a 5% improvement in talent with which we quality of hire. have built Decreased Time to relationships and Fill Faster “Time to Slate” that can be tapped quickly to fill Every 10% improvement in interview slates slate quality translates into Lower Cost per 3% improvement in time to Hire fill Source: Recruiting Roundtable Research
  • 10. BRANDING  Opportunity to revitalize corporate job page by making it interactive via flash video integration, recruitment blogs, podcasts  Sponsorship and participation of events by key functional leaders  Video featuring employee testimonials  Active presence on professional/social networks  Recruitment at non-recruitment events, i.e. exhibiting at trade shows and professional association events to increase brand awareness and source passive prospects We must increase Newmont Ghana brand visibility- Critical to our goal in attracting Ghanaians from the diaspora 10
  • 11. SOURCING STRATEGIES Strategy Tactic Employee Referral Incentive Program Proactively approach key employees for referrals (program targeting), leverage non- employee referrals, enhance reward systems for key tough to fill jobs Talent searching via networking tools Job Posting/Candidate Sourcing-LinkedIn, Twitter, Facebook Recruiting Advertising and Branding Banner Advertising, Corporate Profile Ads, opportunities on targeted niche mining and Corporate Video Profile, Targeted Email Africa centric websites Campaign opportunities- InfoMine-Africa, Careers in Africa, JobServeAfrica, MyAfricaJobs, ReconnectAfrica Participation in targeted professional/trade Passive/Active candidate sourcing, including association events and industry career fairs branding opportunities-Careers in Africa, AfricaRecruit, Africa Mining Indaba 11
  • 12. SOURCING STRATEGIES (Continued) Strategy Tactic Internet Sourcing Job Boards, Niche Websites-InfoMine, JobsInGhana, JobListGhana, MyAfricaJobs, JobServeAfrica, Reconnect Africa, FindAJobInAfrica Global preferred partnerships with Leverage recruitment search firms to search firms that specialize in sourcing directly source Ghanaians in the Ghanaian talent diaspora-Global Career Company Partnership and networking opportunities Explore networking opportunities with African Student Associations in the (recruitment opportunities and brand USA promotion) with African Student Associations of selected top universities offering mining-focused degree programs- target demographic will be Ghanaians with experience 12
  • 13. SUMMARY  We need to know of business requirements well in advance of talent needs  Recruitment model must continue to shift to proactive relationship building  As the competition for top Ghanaian talent in the diaspora heats up, utilizing emerging technologies will position our recruitment strategy at the top  We must employ multiple traditional and web 2.0 sourcing strategies to uncover the best diverse Ghanaian talent 13