1. our guide to
advertising
betteronline
brought to you by
volume 2 / 2011
Agency (N/R) v 20110128

2. Some of our clients
your brand
here

3. contents
welcome to the world of webmail 4-5
a new page is born 6-7
own me for a day or four 8
peel me off skattie 9
great home spaces 10-11
in my mailbox 12-16
webmail .mobi 17
gratis sms 18-19

4. welcome to the world of
Webmail, a division of Interface, is a focused online media company
offering digital advertising and marketing solutions. The business has
grown from strength to strength for over 12 years and employs in the
region of 200 people.
We strive to create online and related digital marketing products that
provide exposure for clients through leadership brands and advertising
opportunities.
The company has developed a strong and growing client base, from
single person businesses through to large listed corporate entities that look
to benefit from Internet exposure or presence.
In essence we strive to have an entrepreneurial, youthful, spirit that extols
a high level of professionalism without enforcing a corporate approach or
environment, but has a high level of performance.
4 www.webmail.co.za

5. Webmail a FREE email service in South These include targeting by categories,
Africa (similar to Gmail and Yahoo mail) gender, area, lifestyle, etc as well as
focused only in South Africa for local users. load management and balancing for
the targeting requirements and
In exchange for our users information database management of aspects
(demographic and psychographic) we related to this.
{ {
offer them a free email and sms service in
which we have the rights to serve highly
targeted offers. Active users: 717,767
User Sessions: 3,502,396
There is also a specially developed ad
serving system with various features
Session duration : ± 08:54
specific for each company. Impressions: 30,205,826
* as at the end of November 2010
Accommodates both branding and targeted marketing in the form of
direct targeted emailers and conventional CPM and CPC display adverts
Guaranteed exposure
Assisting in lead and database generation through call to action
campaigns.
Approximately 30,000 new registrations per month
With over 700,000 active users a month, it is time to "fish where the fish are!"
Cost effective
Over 30 million successful page impressions per month*
All advertising is fully measurable
Average of 8 - 10 minutes spent in their inbox per user session
* Independant site tracking by Nielsen Site Sensus
www.webmail.co.za 5

6. a new page is born
In mid 2010, our designers and headlines and your daily weather
developers embarked on a project to forecast, so, items that one would
give Webmail fresh new face. expect to see when you login to your
mailbox in the morning.
And from there, the new homepage was
born! Other content includes magazine clips
from a local, slightly off-the-wall
We identified the need to give our users publisher, a weekly political toon, health
a faster, enhanced user experience related articles and more to follow.
whilst creating great opportunities and
spaces for our advertisers, following The homepage was preceded by an
international trends. intense mailbox redevelopment. In
conjunction with one another, users are
The new homepage includes an offered a 2 gig mailbox, 10 GB online file
easy-on-the eye layout giving users more storage, access to sending free SMS’s
content items like the latest news and many other services.
*
Fresh new homepage
enhanced user experience
whilst creating great opportunities and spaces for our advertisers.
”
new advertising spaces
The redesign and development of the Advert spaces include the following:
new homepage and mailbox, facilitates
Own the homepage
a range of new advertising spaces.
Page peel
We have geared the site for facilitate Front page tower (Vertical rectangle)
international standards, as indicated by Billboard (Square Pop-Up)
the International Advertising Bureau (AIB)
Sponsored links
and general industry standards.
Various area for sponsorship
Most adverts allow for rich media (flash) Inbox banner (Leaderboard)
in all advertising spaces and we can Graphic and text mail tags
facilitate all 3rd party adverts and
tracking systems.
Please see advertising sheet for full list.
6 www.webmail.co.za

7. “
www.webmail.co.za 5

8. own me
for a day or four
We are proud to introduce our new star! The advert consist of two creative
And she is up for sale... components:
branding image with main corporate
“Own the home page” (OTHM) offers full colour that fills the background
home page ownership* and is limited to rich-media square-pop/ billboard that
only 4 days of the month. expands over main content area
Expands to
960w× 470h px
on mouse-over
Square pop or
billboard size on
original state
*
Static branding on
background that fills
page over 970w px
”
Only 4 da
ys per mo
Available nth
in time slo
Monday - ts
Friday
Impression
s: ± 400K+
p/day
Specification
Location: Homepage
Creative: 251w x 180h / 250w x 250h
expands to 960w x 470h
Format: .swf with clickTags
Size: 60kb max
* excludes content sponsors and branding
8 www.webmail.co.za

9. peel me off, skattie
The launch of the new homepage, saw It is located in the top, right hand corner
the addition of another high-impact and is using flash scripting to show and
advert to the family. hide the advertisers creatives.
The sleek and sexy page peel (peel The is also an exellent branding
back) is just waiting to be peeled off! opportunity and will add value to any
brand.
“
Specification
Location: Homepage
Creative: Original state: 73w x 73h
Over state: 500 x 500px
Format: animated gif / .jpg
Size: 40kb max
www.webmail.co.za 9

10. EW
Billboard / square pop
N
Sponsored links or
expandable billboard
EW
N
Tower
Billboard or (vertical rectangle)
square pop
Floater
Sponsorship
6 www.webmail.co.za

11. great home spaces
The Webmail homepage also offers a When you consider how many times you
range of other great advertising spaces. check your email a day and how many
people are coming to the site on a
From small tabs, more focussed on the regular basis its absolutely astonishing.
small and medium enterprise, to larger
spaces suitable for branding and sales To put this into perspective, imagine a
driven campaigns. billboard on the side of the road seen by
this many people all the time, where they
All the adverts on the front page are have to take notice of the ad and aren’t
flighted a minimum of 50 000 times per preoccupied driving.
month.
The ad is seen by them in a relaxed
With the site sitting as one the top most environment.
visited site in the country, this front page
is indeed prime inventory. The branding opportunities here are
endless.
EW
Billboard / Square pop Tower (Vertical rectangle)
N
Location: Home / Logout page Location: Home / Logout page
Creative: 251w x 180h/ 250w x 250w px Creative: 240w x 400h px
“ Format: .gif / .swf
Size: 20kb max
Format: .gif / .swf
Size: 20kb max
Expandable billboard
Floater Location: Home / Logout page
EW
Location: Home / Logout page Creative: 251w x 180h px expands to
N
Creative: 100w x 100h px 360w x 400h px
Format: .gif / .swf Format: .swf
Size: 4kb max Size: 30kb max
Sponsored links (Top sites) Sponsorship opporunities
Location: Home / Logout page Location: Home / Logout page
Creative: text Creative: dependant on content
Size: 35 characters max Format: .dependant on content
www.webmail.co.za 11

12. EW
Banner
N
(Leaderboard)
Lenovo Notebooks
Looking for notebooks Text adverts
& netbooks?
Find the right one at
kalahari.net.
8.6 KB
Leaderboard (Banner) Text adverts
Location: Inbox Location: Inbox
Creative: 728w x 90h px Creative: text
Format: .gif / .swf Size: 30 char ad title + 70 char ad copy
Size: 20kb max Target: target groups
Target: full demographics

13. in my mailbox
The mailbox is really the first major Adverts are then flighted to them
component of the site that creates according to their interests, needs &
stickiness. demographic profile.
This is where targeted & direct marketing There is no medium in the South African
happens. Once the subscriber types in market that can be as specific and
their username & password & logs in, targeted as Webmail based on the
he/she comes to this page to read their demographical breakdown.
mail.
demographics
* as at the end of November 2010
Gender
Age Race
300000
Other Asian
250000 3.3% 1.7% 37.7% 52.2%
200000
White
12.8% female male
150000
Number of users
Indian
100000 2.4%
Coloured Black
50000 3.8% 45.5%
0
up 16 17 to 24 25 to 34 35 to 44 45+
25
Language Income
R20K+
% of users
6.8% R0 - R1 999
20
16.2%
15
R10 000 -
R19 999
10 9.5%
5
R2 000 -
0 R5 000 - R9 999 R4 999
ga
ho
o
a
s
le
a
ish
a
er
lu
an
tu
th
i
nd
os
an
az
be
12.4% 10.4%
on
Zu
ot
th
gl
Su
So
ka
Xh
Sw
Ve
O
-S
w
En
de
Ts
S-
fri
N
Ts
N
A
www.webmail.co.za
13

14. Direct mail
subject line
What is your idea of fun with Lenovo? direct@webmail.co.za 13 Dec 2010 14:13 pm 8.6 KB
Lenovo Notebooks
Looking for notebooks
& netbooks?
Click through to HTML mailer
Find the right one at
kalahari.net.
Click through to HTML mailer
Mail tag
(outgoing mail)

15. in my mailbox (continue)
Whoever your audience , we can cater An html mailer is delivered to the user’s
for you , niched or targeted. As one of inbox. Since all users are opted in, the
the busiest websites in South Africa, it mail is delivered by means of “dropping”
caters for excellent branding the mail in the inbox, thus guaranteeing
opportunities. delivery.
All targeting is done via targeted
leaderboards, text adverts or targeted
mailer campaigns, with the direct mailers
showing huge success within this
environment.
Directmail Mail Tag
Location: Inbox The graphic appears in HTML mails.
Creative: 760w x unlimted height px The text in text mails
Format: .html Location: Sent mail
Size: 20kb max excluding images Creative: 468w x 60h px / text
Target: full demographics Format: .gif
Size: 12kb max / 80 characters
www.webmail.co.za
15

16. in my mailbox
(continue)
Compose
Tower
Lenovo Notebooks
Looking for notebooks
& netbooks?
Find the right one at
kalahari.net.
Compose Tower
Location: Inbox (Compose page)
Creative: 120w x 240h px
Format: .gif / .swf
Size: 12kb max
Target: user groups

17. mobile advertising
There are now at least 9,5-million mobile
wap users (read: mobile web) in the
country.
Compared to the estimated 5,7-million
traditional desktop internet user, mobile
has become a fantastic and accessible
advertising space.
Webmail launched a mobile email
interface, creating a powerful platform
for mobile advertising.
All adverts are scale to the users phone
specification.
Mobile homepage Mobile generic Mobile text bar
notice board notice board
Location: Home page Location: Login /Main menu Location: mail items
Creative: 300w x 150h px Creative: 300w x 50h px Creative: text
Size: 15k max Size: 10k max Format: 50 characters
Format: jpg / gif Format: jpg / gif
www.webmail.co.za
17

18. Gratis SMS campaign components
Step 1
User types in the recipient’s cell number and a
message, scrolls over the advertiser’s first advertise-
ment and clicks ‘Send SMS’
Gratis small
banner Click to
website / microsite
Step 2
User is automatically sent to advertiser’s website or
microsite when they click ‘Send SMS’
Gratis large
banner
Step 3
User interacts with the advertiser’s website and after
closing it down the user is shown the advertiser’s
second advertisement on the ‘Send another SMS’
page
Step 4 Step 5
User sends the SMS message from the website to Click though from url in SMS text to mobi site
the recipient’s cell phone and the recipient or mobi-microsite
receives the message and the advertiser’s 40
character text advertisement
Hi Jo, meet me at the
gym 19:00?
Click to mobi
-AD-
News on the move!
http://m.sowetanlive.co.
za
SMS tag line
18 www.webmail.co.za

19. gratis sms
Gratis SMS is a South African service that first advertisement is displayed on the
allows users to send free SMS messages message page
from the website to a targeted audience advertiser’s website / microsite is
to any cell phone across any network in automatically opened on 100%
exchange for exposure to the yielded once the user clicks ‘send
advertiser’s advertising. SMS’
second advertisement is displayed on
A typical Gratis campaign consist of the ‘send another SMS’ page
various campaign components that a 49 character text advertisement is
utilizes both online and mobile sent in the SMS message to the
environments. recipient
Click though from SMS to mobisite /
(see campaign component diagram on
opposite page)
Gratis small banner Website / Microsite
Location: SMS compose page 1 page submit page included in cost,
Creative: 460w x 90h pxpx otherwise to be Supplied by client or
Format: .gif / .swf optional extra
Size: 20kb max
Target: age, income, area and gender Mobisite / Micro-mobi site
1 page submit page included in cost,
Gratis large banner otherwise to be supplied by client or
Location: SMS sent page optional extra
Creative: 460w x 400h pxpx
Format: .gif / .swf
Size: 50kb max
Target: age, income, area and gender
SMS tag line
Location: recipients mobile phone
Creative: text
Size: 49 character incl url

20. We would like to thank you and urge you to contact us when questions arise.
HEAD OFFICE
25 West Street, Houghton, Johannesburg
Tel: (011) 628 9700
Cape Town: (021) 442 9100 | Durban: (031) 566 5135 | Pretoria: (012) 665 0366
This document is confidential.
It can not be used or shared with any third party without our written permission.
Images may be subject to copyright of the respective companies and /or brands.
All images and concepts in this document is for illustrative purpose only.