Full service digital agency covering all or part of your digital marketing and search or social requirements. From Google, Bing, Youtube, Facebook, Twitter, Linkedin and more.

1. incuBeta is a global group
providing clients with leading
digital advertising services
and media solutions
Paid Search
Engine Marketing
Social Media
Services
Social
Applications
Website Design
and Development
Website and
Database Hosting
Search Engine
Optimsation
Web Analytics /
User Experience
Publishing
Data Intelligence
Display
Marketing
Real Time Bidding
Display Advertising
Pay Per Click
MarketingDigital
Strategy
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We develop core
digital strategies
and tactics,
achieving harmony
between marketing
channels and
business goals.
Solutions
why us? who’s working
with us?
One stop digital marketing presence
offering ease of use, best of breed, and
an integrated service range.
Achieve success and maximise opportunities
through intelligent integration of people, smart
acquisitions, accurate market analysis, and
solution innovation.
Cape Town +27 21 446-2300 Joburg +27 11 628-9700 we are digital

2. Cape Town +27 21 446-2300 Joburg +27 11 628-9700
Our strategic business
development experts assist
clients in defining core digital
strategies and tactics, achieving
harmony between marketing
channels and business goals
Digital Strategy
Website Analysis:
Identifying clients’ site users, goals
and what the measurable objectives
for site-traffic should be.
Leading expertise in UXD (user
experience design) puts website
visitor needs at the core of our design
philosophy. Our focus is guiding the
customer through a logical
information flow that leads to goal
conversions and the meeting of
overall strategic objectives.
Design
Detailed analysis of performance
against set goals.
Reporting
On time, in budget, to specification.
Implementation
Regardless of project, be it website,
campaign landing pages or other
lead-generation activities, our team of
campaign experts continuously test
and adjust in order to maximize
performance.
Testing and Continuous
Optimization We work closely with search engines
like Google, Bing and Yahoo, giving us
privileged access to beta tests. What it
means for our clients (in both emerging
and established markets) is that they
are the first to benefit from new features
as the incuBeta Group is at the forefront
of the ever-evolving digital landscape.
Innovation

3. Cape Town +27 21 446-2300 Joburg +27 11 628-9700
We are a global leader in creating
and optimising paid search
campaigns with technical work
designed to optimise our
customers’ visibility on google
and other online platforms
Paid Search
Engine Marketing
Proven Expertise
We are the only emerging market
SEM specialist agency that has
worked on performance campaigns
in the mature markets of the USA and
UK with large ecommerce and
performance clients, outperforming
local agencies.
Clients and references from likes of
Walmart, Zappos and overstock in
the USA. Other notables include
Expedia UK, Thomas Cook UK.
Track Record of Excellence
Our offer is compelling: We have
internationally proven skill sets yet
cost base is in ZAR – a uniquely
enticing proposition.
High-level Skillsets at Highly
Competitive Pricing
When combining highly skilled (and
affordable) staff with our technology
platform, we are able to deliver more
clicks to a client’s site, at a lower cost
per click, than any of our international
competitors.
Proven Performance
Platforms
Certification

4. Cape Town +27 21 446-2300 Joburg +27 11 628-9700
Search Engine Marketing that
deals directly with advertisements
placed on search engines such
as Yahoo and Bing, the most
popular of which is Google’s
adwords program
Pay Per Click
Marketing
Results
We use a performance billing model
that focuses on minimizing clients’
advertising spend. We get paid
depending on the performance of
their campaign; we take the risk and
we, always, outperform legacy
solutions providers.
We employ the largest team of
certified Advanced Google AdWords
specialists on the African continent.
Expertise & Ability
Campaign managers have 3+ years
experience, actively managing
campaigns, taking swift and decisive
action to ensure the best possible
performance.
Experience & Agility
Our close relationships with all major
search engines give us access to the
latest innovations and incoming
industry changes. This gives us the
ability to evolve client campaigns as
required.
Evolution & Ability
Famously Accurate, measuring
results for every cent spent against
campaign goals and overall SEM
strategy.
Reporting
Platforms
Certification
We have 38 Google Advanced Certified
Campaign Managers - The Highest in the EMEA

5. Cape Town +27 21 446-2300 Joburg +27 11 628-9700
A subset of ppc that deals directly
with display advertisements
placed on websites, often serving
advertisements that are tailored
according to a user’s browsing
history
Display Marketing
Context & Relevance
Advertisements are targeted to
relevant users based on search
history and online behaviour,
significantly increasing awareness
and conversion rate.
Ensures client ads remain above the
fold, allowing for maximum exposure.
Monitoring & Analysis
The percentage of a particular target
market a client possesses.
Increased Share of Voice
Matching the right display message
to the right audience.
Remarketing
Platforms
Certification
Display on social networks such as
Facebook can be immensely
powerful, incuBeta Group
Companies develop contextual
campaigns within the social media
environment that target relevant users
locally and globally.
Social Network Marketing

6. Cape Town +27 21 446-2300 Joburg +27 11 628-9700
Social networks have fundamentally
changed the way we communicate
and interact – as well as the way we
engage with brands, products and
services
Social Media
Facebook Pay-per-Click
Management
We use a performance billing model
that focuses on minimizing clients’
advertising spend. We get paid
depending on the performance of
their campaign; we take the risk and
we, always, outperform legacy
solutions providers.
From building a Facebook
application to tweeting, our social
media teams have extensive
experience in getting real results out
of a brand’s social media profile.
Social Media Profile
Management:
Platforms

7. Cape Town +27 21 446-2300 Joburg +27 11 628-9700
Through our evly social marketing
suite, we provide clients and
agencies with the technology to
run engaging, results-driven
surveys, competitions, crowd-
sourcing campaigns and other
activities across the web, social
media and mobile platforms
Social
Applications
Improve & Optimize
communication with customers,
making engagement more
meaningful and measurable.
that inspire loyalty whilst building
business value.
Grow Communities &
Employ Innovations
on Facebook, company websites,
through newsletters and on mobile
devices with amazing, tangible,
results.
Integrate Campaigns
unlocking value in fans’ contributions
to grow brand loyalty and ROI.
Gather User Generated
Content
Platform

8. Cape Town +27 21 446-2300 Joburg +27 11 628-9700
Is the process of improving the
visibility of a website or a web
page in search engines via the
“natural” or un-paid (“organic” or
“algorithmic”) search results
Search Engine
Optimisation
Certification
Onsite
Optimisation
Offsite
Optimisation
There are 2 main areas to SEO:
Through strategic SEO, we can ensure that you
expand your organic reach and stay ahead of
your competitors.
offsite optimisation – what happens off of
your website
onsite optimisation – what happens on your
website
Our SEO campaigns are divided in 2
phases:
Monthly: to successfully drive organic reach
further through various monthly and ongoing
techniques
Setup Audit: designed to ensure that the
proper foundation is established through a
detailed audit and analysis

9. Cape Town +27 21 446-2300 Joburg +27 11 628-9700
Expert design teams combine
graphic design, website
development, e-commerce
programming and ux design
experience to deliver websites
that engage, convert and sell
Website Design,
Development & UX
Planning & Strategy
Websites are designed to
compliment a client’s overall digital
strategy. We design to reach goals
and achieve results.
Our background in management
consulting provides strong analytical
thinking to support the creative
process.
Thinking Design
Campaign managers have 3+ years
experience, actively managing
campaigns, taking swift and decisive
action to ensure the best possible
performance.
Experience & Agility
We are specialists in the technology
behind our solutions, enabling us to
choose the platforms and
applications that best suit client
needs.
Marketing Technology
A good website becomes a great
website when it’s supported by a
strategy driving the right traffic to it.
We know how and when to get the
most out of Pay per Click (PPC),
Search Engine Optimisation (SEO)
and Lead Generation.
Demand Generation

10. Cape Town +27 21 446-2300 Joburg +27 11 628-9700
Publish websites for specific
sectors which we design and
manage giving clients the option of
driving incremental traffic and sales
via these platforms
Publishing
Webmail is a FREE email service
(similar to Gmail and Yahoo mail)
focused only in South Africa for local users. In
exchange for our users information (demographic
and psychographic) we offer them a free email in
which we have the rights to serve highly targeted
offers. Webmail is among the top 3 domestic page
views and top 5 unique user browsers.
Wat kyk jy is an Afrikaans blog-based website, that
is loaded with music, events, view and more. It is a
South African Blogs award winner 3 years in a row.
The Bounce is new to our stable. It’s a great Sports
and ‘Guy-Thing’ blog with a loyal following. The
Editor, Ben Karpinski (@followthebounce) has over
25,000 Twitter followers, which draws a huge crowd
from social media.

11. Cape Town +27 21 446-2300 Joburg +27 11 628-9700
This involves tracking the clicks
and conversions, across all media
channels pertaining to a client’s
campaignby doing this we can
establish an accurate record of
clicks and conversions
Data Intelligence
Accurate Planning & Insights
Through careful analysis the team
can forecast trends and projected
results.
Using our in-house bid management
platform we provide advanced bid
management solutions, and define
pricing and profitable trends on
various aspects of the campaign.
Advanced statistical algorithms are
then used to generate maximum
sales within a client’s required
efficiency targets.
Maximum Returns on
Investment
Our Business Intelligence team
consists of highly skilled
mathematicians, statisticians,
actuaries and marketers (led by a
theoretical physicist) who are
involved in setting the initial price
parameters
Access to Industry-defining
Expertise
Platforms
Certification