March 21, 2014 - Kiev, Ukraine - (via Skype) Presentation for the 5th Annual Ukrainian New Media Conference - The conference program «New media - new possibilities 2014» "Independent Association of Broadcasters' (NAM)

1. New Media Investment
Strategies in 2014
How do digital trends affect investment
decisions in media?
Конференція «Нові медіа – нові можливості
2014»

2. Firstly…..
• I want to wish the people of the Ukraine
a warm , peaceful and stable
Government transition!
• I hope that everyone can get to share in
the success of a new start, and a new
beginning!
• Let’s all move forward together!!!!

3. Big Stories of 2013-2014
The year of Exits!!!!
What's App!!! - $19bln – Founded 2009
VIBER- $470mln – Founded 2010
Twitter- $1.28bln – Founded 2006
---What they have in common, is that they
were all ideas to solve basic problems!
These exits, cash outs, have now empowered new
generation of inventive digital people.. new dawn and
new opportunity is on the horizon!!!

4. Where will the money go now!
• An important lesson here is that the
companies are Telecom service based,
TCPIP/LTE, meaning they developed on a
platform to enhance communications!
• Practical solutions for existing lifestyle technology
• is a good example of enhancing the medium of
interactive tele-presence.
– Social Television
– Smart Television
– Second Screen Apps
– 3D Printing
– Google Glasses
– Wearable Tech
– Internet of Things

5. Social Television
Connecting to groups based on media preferences.
Global Social TV
Market worth
$256.44 Billion
by 2017

6. Smart Television
Smart TV Market
Worth $265 Billion
by 2016
2013 Smart TV
sales were ~85mln
Units.

7. Second Screen Apps!
$6 billion business by
2017
Advertising Update: From
2nd Screen to All Screens
Building Powerful
Synchronised Advertising
Campaigns

8. Wearable Tech
2014 60mln units
forecasted for wearable
devices!
Already being stylized
by small brands, the
accessory or personal
statement!

9. 3D Printing!
3D Printing Will Change the World!..
—Harvard Business Review! 2014
‘The emerging potential for using 3D printing is
illuminating some of the inefficiencies in mass
production: the stockpiling of components and parts, the
large amount of working capital required for such
stockpiling, profligate waste of materials, and of course
the expense of employing large numbers of people… It
continues and accelerates a longer-term trend towards
de-dematerialisation of manufacturing goods — a trend
that has already kept the total tonnage of global goods
constant over the past half century, even as their value
has increased more than three-fold.’ - Al Gore,The
Future, 2013, P31-32
3D Printing Stock
Bubble? $10.8 Billion
By 2021 - Forbes
www.forbes.com/.../3d-
printing-stock-bubble-1

10. Google Glasses!
Google Glass $11
Billion Market By 2018 -
Business Insider

11. Internet of Things!
Cisco CEO: Internet of
Things poised to be
$19 trillion market

12. 12
Keys to Successful Startup
1) Approach strategic partners, don’t be shy!
2) Be aware of the “buy side” Limitations and
requirements. (At LG, I see opportunities for my
brand to use your technology but…” !
3) For investment focus on: Product, Management,
Finances.

13. Market for Russia CIS New Media Investing

14. Types of Deals and Volume of financing Russia CIS

15. What you need to do to get funded!
Information is necessary for company to provide to an Investor!
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16. 16
MANAGEMENT
Dennis G. Adamovich – Director of Digital
Marketing, LG Ad Russia, Moscow Office-
Dennis Adamovich has over 17 years
experience of New Media and Technology
entrepreneurship. Dennis joined LG Ad
Moscow, in November 2013. Yahoo Global
Business Development Manager Russia-CIS
2007-2012.

17. CONTACT INFO
Dennis G. Adamovich – dga@abrillc.com
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