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2014 june 16 barcelona global ecommerce summit - mobile payments
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2014 june 16 barcelona global ecommerce summit - mobile payments
1.
Mobile payments –
Purchasing whenever, wherever Case: HotelSpecials June 16th, 2014 Dennis Van Allemeersch CEO Hotel Booker
2.
Online Travel Agency 2002 ~110 Hotel Booker ?
3.
Desktop Mobile Our mobile traffic
keeps on doubling …
4.
Average conversion desktop
vs mobile/tablet 1.9% 1,2% 0,6% … whilst our conversion rate seriously lags
5.
% more funnel
exits smartphone vs desktop Homepage +18% Search +36% Hotelpages +36% Step 1 Personal data +32% Step 2 Accommodation +60% Step 3 Payment +67% Payment is biggest pain point, followed by navigating through content …
6.
BAD UX =
mobile drop-off
7.
Where to start? How
can I choose a date? What our customers face at the moment
8.
Work towards 1-click
payment mobile UX Wallet on device Pre-approved Direct debit Finger prints Iris scan
9.
How are we
working towards 1-click payment Store payment info 1 page XO screen Social identifiers
10.
EU could help
with tackling 3 key indirect hurdles to ensure m-payment take-up LegislationIdentificationSecurity
11.
A Mobile SEPA
would harmonize, but also result in sub-optimal UX …
12.
… and traditional
payment players are way too slow with their mobile response
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