3. DTV as a process
• Signing “Geneve-2006” makes Ukraine to
switch to digital before 2015
• Transition to digital in DVB-T is aimed at
leaving the analog standards behind and
not to stop on the way to new TV
technologies
• The development of Digital TV in the most
of possible forms depends on the
successful analog switch-off
4. The needs of “digitalization”
• The need of consolidation of TV industry
to create the powerful leverage to
influence the decision making processes in
the government
• The need of educated audience of viewers,
that can react and consume the messages
about digital TV
5. Decision
• Creation of independent non-government
organization aimed at counting the
interests of TV viewers, broadcasters,
manufacturers and other companies that
are on the market
7. Digital Committee
– it’s the NGO, aimed to protect the TV viewer
during transition of Ukraine to digital
terrestrial television
8. Mission of Digital Committee
• Influencing the transparent and
democratic implementation of digital TV
in Ukraine considering the interests of
viewers and TV industry
9. Tasks of Digital Committee
TV channels
• participation in government workflows
• participation in the development of the Program of digital switchover
• educational and conference activities
Manufacturers of electronics
• participation in the particular part of the Program of digital switchover
• lobbying the adequate certification program in Ukraine for electronics for digital reception/
transmitting
• transparency of donation and subsidy procedures
TV viewers
• National and regional press-courses “Digitology” (about DTV for journalists of social and
general media)
• FAQ, TV viewer’s Guide, etc.
• Web-site of support
• PR campaigns in the regions that are being switched
10. If Your company is…
• Broadcaster, Manufacturer, NGO, or other organization
participating/interested in the digital switchover in Ukraine:
– get fresh information about decision making
the government
– take part in the development of industry and
civil positions
– now invest the resource into forming the
market of new services and products
11. Questions and Details
Denis Gursky
Executive Director
+380676448613
gursky@itk.org.ua
