On October 2008, I was invited to speak at the Responsys Leader Forum where I provided an overview of StubHub\'s keys to creating a successful email marketing channel.

1. Starting From The Middle Building a Successful Email Marketing Channel After Migrating to a New ESP

2. The Game Plan Streamline Personalize Educate Innovate x x x x x x x x x x x o o o o o o o o o o o x x x x x x x x x x x o o o o o o o o o o o x x x x x x x x x x x o o o o o o o o o o o

3. Streamline: Ticket Update What is Ticket Update? Our bi-weekly, regionally-based event newsletter

9. Educate: Welcome Program

13. The Game Plan x x x x x x x x x x x o o o o o o o o o o o Streamline Personalize Innovate Educate