Our Sales Communication Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report. In brief, Sales Communication Solutions make it easier for sales teams to connect with customers and prospects, either live or remotely through audio, video or web interfaces.
We define Sales Communication Solutions as comprising the strategies, processes, technologies and tools the support one-on-one, one-to-many or many-to-many sales connections. These connections occur through content development, participant/audience attraction, content packaging and presentation, delivery, participate/audience experience and metrics.
This study covers the following sections:
- Executive Summary
- What is a Sales Communication Solution?
- Benefits of Sales Communication Solutions
- The Sales Communication Solutions Landscape
- Communication Solutions Deployment Lifecycle
- Vendor Selection Criteria
- Action Plan
- Analyst Bottom Line
- About the Research Analysts
- Our Solution Study Methodology
- About Demand Metric
There are 9 premium tools & templates linked inside of this solution study:
- Webinar Program Maturity Assessment
- How-To Guide: Generating Leads with Webcasts
- Sales Communication Strategy Scorecard
- Sales Communication Vendors Matrix
- Webinar Consulting Services RFP
- Web Conferencing Vendor Evaluation Template
- MarCom Plan Methodology
- Webinar Project Management Tool
- Sales Communication Metrics Dashboard
To obtain this document, visit us at http://www.demandmetric.com/register
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Executive Summary
What is a Sales Communication Solution?
Benefits of Sales Communication Solutions
The Sales Communication Solutions Landscape
Communication Solutions Deployment Lifecycle
Vendor Selection Criteria
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About the Research Analysts
Our Solution Study Methodology
About Demand Metric
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Action Plan
Analyst Bottom Line
Table of Contents
3. EXECUTIVE SUMMARY
Sales Communication Solutions: Insights, Landscape & Vendor Analysis
Effective Sales Enablement is a multi-stage process. In our Sales Enablement Solution Study Series we examine each key stage of Sales
Enablement from initial marketing and sales alignment to the final deal close and revenue capture.
In this report, we focus on the rapidly changing area of Sales Communication Solutions. From their legacy roots in primitive video
conferencing (Citrix, Connex, Webex) for enterprise meeting and collaboration, marketing and sales Communication Solutions have become
comprehensive platforms for everything from sales meetings to full scale 3D virtual tradeshows. It is safe to say that there is a Sales
Communication Solution available today for every size of company and budget.
The insights and analysis presented in this report are given to provide marketers with a comprehensive understanding of the Communication
Solutions landscape from the perspective of marketing and sales alignment and Sales Enablement. This Solution Study will cover:
Definition of the Solution
The Benefits of the Solution
The Communication Solutions Landscape
If your organization is considering a sales communication platform for meetings, events or webinars; currently implementing a sales
communication platform system or providing a sales communication platform-related product or service, this report will provide you
with fresh insights on the technology, strategies and vendor solutions.
Communication Solutions Deployment Lifecycle
Vendor Selection Criteria
Action Plan & Toolkit