Creating a Product Marketing Plan is a 40-page PDF methodology and tool-kit of 20 premium tools & templates to develop a comprehensive product marketing plan.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For more background on Demand Metric methodologies, read our blog post: Much Ado About Methodologies
Learn more about this particular methodology, and how it fits into the mix, by reading our blog post: What’s your marketing/marcomm/product strategy/plan?
Stages of methodology include:
Objectives
Product
Market
Competition
Plan
Launch
There are 20 premium tools & templates linked inside of this methodology to faciliate the process:
Product Marketing Objectives Scorecard
Positioning Statement Worksheet
Product Applications Worksheet
Competitive Analysis Tool
Pricing Strategy Template
Unique Selling Proposition Template
Market Segmentation and Analysis Tool
Customer Profile Template
Purchase Process Diagram
Risk Assessment Tool
Marketing Channel Ranking Tool
Message Mapping Tool
Public Relations Plan Methodology
Product Development Strategy Methodology
Sales & Marketing Alignment Tool
Feature Advantage Benefit Tool
Marketing Communications Budget Template
Marketing Communications Calendar
Product Launch Team Charter
Product Launch Checklist