When it comes to small and local businesses referrals can play a big part in a businesses success. This can be especially true for a personal service like physical therapy. Referrals come from a number of different sources. Doctors, friends, past patients. These referrals help your business grow and succeed. It is important that you know how to get the referrals that will make you successful. This presentation will shed some light on that.

1. Physical Therapy Referrals
Getting The Ones That Count
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2. As a physical therapist the overall success of
your company highly depends upon the
amount of physical therapy referrals you get
for new clients as well as the number of
repeat clients that you have visiting your
clinic. In order to have a continuous flow of
referrals coming to your business,

3. you’ll want to use a variety of techniques in
order to ensure that you are able to target the
right audience that will have a reason to use
your services. To get the referrals you need
you’ll want to do the necessary research and
groundwork, be consistent, and become an
active member in the medical community.

4. Research Local Doctors To Work With
• To begin, the first step to getting physical
therapy referrals is to do some research on
local physicians and doctors within the area.
• If possible you’ll also want to determine how
many patients visit the medical clinic.
• It’s a good idea to draft up and send out
questionnaires to doctors that would be able
to refer patients to use your physical therapy
services.

5. • The questionnaire could include questions
related to their expectations, any feedback, what
types of patients are regularly seen at the office,
and so on.
• Once the questionnaires are returned you’ll want
to sit down and take note of the feedback that
you are given and be sure to tailor your services
to fit the wants and request of the referring
doctors.
• With this it’s important that you create a referral
tracker so you know who is referring new patients
to your office and who has slowed down on the
referrals.

6. Become An Active Local Chamber Of
Commerce Member
• In all cities, the local chamber of commerce is
available for businesses of all types to promote
their services and/or products within the area.
• As a physical therapy business owner you
could decide to talk with the chief of the
chamber and offer up services such as event
participation and article contributions.

7. • You could even offer helpful events for local
members and neighbors to attend.
• Be creative with it! Work with the chief to
schedule a seminar centered on lower back pain,
knee joint pain, or one based on the idea of how
physical therapy can be used to treat and heal a
variety of ailments.
• With help of the chamber your seminars will be
locally advertised in hopes of attracting a large
number of attendees.
• At these seminars you could collect names,
addresses, phone numbers, and email addresses
of those who may be interested in your services.
• If any local doctors are present, be sure to ask
them about physical therapy referrals.

8. Be Consistent
• Consistency is key no matter how you decide to
go about bringing in physical therapy referrals.
• If you decide to speak with local doctors directly,
you’ll want to ensure that contact is consistently
made on at least a monthly basis, sometimes
weekly is most ideal.
• Starting a relationship with a local physician is
one step of the process but maintaining and
building upon the relationship is an entirely
different step.

9. • You’ll also want to make sure you have an
efficient way to track the referrals you are
receiving, especially if you are working with a
variety of doctors.
• You’ll want to know what patients are coming
from which doctor.
• As a physical therapist it’s also important that you
keep in touch with your patients through emails
or newsletters.
• Give patients a reason to continue to use your
services. This can only be done if patients have a
relationship with your office.

10. In the event that you decide to become a
member at your local chamber of commerce,
you’ll want to become and stay active within the
community. This means that hosting seminars
should be done at least once a month; it is
important that you don’t host one seminar and
then wait a year to do it again. Be consistent. If
you want to take an active role in the community
your activity should be consistent and should
always be something different. Stick to having
seminars but be sure to brief on a variety of
topics that are related to the physical therapy
field.

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