SlideShare ist ein Scribd-Unternehmen logo
1 von 14
Downloaden Sie, um offline zu lesen
dit
ster

e

Win Their Loyalty by Delivering
the Best Shopping Experience

Aurelien Leftick
eCommerce Partnership Manager
February, 2014
Loyal Customer

Cheap, fast and free shipping

Shopper Visits
Pricing Strategy

Managing
Expectations

Empowering
Shoppers
Returns

The Box

Pick, Pack & Ship
dit
ster

e
Win Loyalty by Delivering the Best Shopping Experience, presented by Canada Post
dit
ster

e
dit
ster

e

Shopper Concerns with Online Shopping:

The key delivery concern for shoppers is not being home to
accept delivery.
dit
ster

e

Shared Mission:
Sell products online and get the
purchase into the shopper’s
hands as quickly and conveniently
as possible!

•

4.4M houses

•

3.4M apartments/condos

•

3.9M Community Mailboxes

•

•

•

ONLY THE SHOPPER KNOWS WHAT
IS MOST CONVENIENT TO HIM!
•

1M PO Boxes (primary delivery
address)

Over 6,000 Retail Outlets

750K Rural Mailboxes

49K Farms
dit
ster

e
dit
ster

e
Win Loyalty by Delivering the Best Shopping Experience, presented by Canada Post
dit
ster

e
dit
ster

e

Shopper Concerns - Returns

ComScore Online Customer Experience Study

Your return policy has an impact on your conversion rates.
dit
ster

e

Aurelien Leftick
aurelien.leftick@canadapost.ca
@aleftick

Weitere ähnliche Inhalte

Mehr von Demac Media

Creating a Black Friday Frenzy in Your Store! #eComTO with Shopify - October ...
Creating a Black Friday Frenzy in Your Store! #eComTO with Shopify - October ...Creating a Black Friday Frenzy in Your Store! #eComTO with Shopify - October ...
Creating a Black Friday Frenzy in Your Store! #eComTO with Shopify - October ...Demac Media
 
eCommerce Benchmark Report - Q2 2016
eCommerce Benchmark Report - Q2 2016eCommerce Benchmark Report - Q2 2016
eCommerce Benchmark Report - Q2 2016Demac Media
 
The Email Design Conference – Litmus Live 2016 Presentation by Ivana Simovic
The Email Design Conference – Litmus Live 2016 Presentation by Ivana SimovicThe Email Design Conference – Litmus Live 2016 Presentation by Ivana Simovic
The Email Design Conference – Litmus Live 2016 Presentation by Ivana SimovicDemac Media
 
ApplePay and the Mobile Landscape on Shopify - eCommerce Toronto Meetup
ApplePay and the Mobile Landscape on Shopify - eCommerce Toronto MeetupApplePay and the Mobile Landscape on Shopify - eCommerce Toronto Meetup
ApplePay and the Mobile Landscape on Shopify - eCommerce Toronto MeetupDemac Media
 
Creating Omnichannel Experiences with Loblaw Digital - eCommerce Toronto Meetup
Creating Omnichannel Experiences with Loblaw Digital - eCommerce Toronto MeetupCreating Omnichannel Experiences with Loblaw Digital - eCommerce Toronto Meetup
Creating Omnichannel Experiences with Loblaw Digital - eCommerce Toronto MeetupDemac Media
 
Lunch and Learn: Matt Bertulli @ Loblaw Digital
Lunch and Learn: Matt Bertulli @ Loblaw DigitalLunch and Learn: Matt Bertulli @ Loblaw Digital
Lunch and Learn: Matt Bertulli @ Loblaw DigitalDemac Media
 
eCommerce Benchmark Report - Q4 2015
eCommerce Benchmark Report - Q4 2015eCommerce Benchmark Report - Q4 2015
eCommerce Benchmark Report - Q4 2015Demac Media
 
eCommerce Toronto Meetup January 2016 - Black Friday and Cyber Monday 2015 Po...
eCommerce Toronto Meetup January 2016 - Black Friday and Cyber Monday 2015 Po...eCommerce Toronto Meetup January 2016 - Black Friday and Cyber Monday 2015 Po...
eCommerce Toronto Meetup January 2016 - Black Friday and Cyber Monday 2015 Po...Demac Media
 
Preparing To win Black Friday
Preparing To win Black FridayPreparing To win Black Friday
Preparing To win Black FridayDemac Media
 
How to Prepare for the 2015 Holiday Shopping Season
How to Prepare for the 2015 Holiday Shopping SeasonHow to Prepare for the 2015 Holiday Shopping Season
How to Prepare for the 2015 Holiday Shopping SeasonDemac Media
 
How and Why the Direct-to-Consumer Model Works in eCommerce
How and Why the Direct-to-Consumer Model Works in eCommerceHow and Why the Direct-to-Consumer Model Works in eCommerce
How and Why the Direct-to-Consumer Model Works in eCommerceDemac Media
 
Everything You Need to Know About Customer Lifetime Value (CLV)
Everything You Need to Know About Customer Lifetime Value (CLV)Everything You Need to Know About Customer Lifetime Value (CLV)
Everything You Need to Know About Customer Lifetime Value (CLV)Demac Media
 
Crowdsourced delivery msr e com to
Crowdsourced delivery   msr e com toCrowdsourced delivery   msr e com to
Crowdsourced delivery msr e com toDemac Media
 
Global Insights and Guidance to Selling Internationally
Global Insights and Guidance to Selling InternationallyGlobal Insights and Guidance to Selling Internationally
Global Insights and Guidance to Selling InternationallyDemac Media
 
Changing Role of Operations and Fulfillment in Omni-Channel Retail
Changing Role of Operations and Fulfillment in Omni-Channel RetailChanging Role of Operations and Fulfillment in Omni-Channel Retail
Changing Role of Operations and Fulfillment in Omni-Channel RetailDemac Media
 
The Changing Role of Operations and Fulfillment in Omni-Channel Retail
The Changing Role of Operations and Fulfillment in Omni-Channel RetailThe Changing Role of Operations and Fulfillment in Omni-Channel Retail
The Changing Role of Operations and Fulfillment in Omni-Channel RetailDemac Media
 
Black Friday and Cyber Monday Post-Mortem 2014: lessons for retailers in 2015
Black Friday and Cyber Monday Post-Mortem 2014: lessons for retailers in 2015Black Friday and Cyber Monday Post-Mortem 2014: lessons for retailers in 2015
Black Friday and Cyber Monday Post-Mortem 2014: lessons for retailers in 2015Demac Media
 
The Future of Canadian eCommerce
The Future of Canadian eCommerceThe Future of Canadian eCommerce
The Future of Canadian eCommerceDemac Media
 
Beat the Holiday Rush: Preparing your Online Store for the busiest time of th...
Beat the Holiday Rush: Preparing your Online Store for the busiest time of th...Beat the Holiday Rush: Preparing your Online Store for the busiest time of th...
Beat the Holiday Rush: Preparing your Online Store for the busiest time of th...Demac Media
 
Pop-Up Shops: The Keys To Maximizing Success
Pop-Up Shops: The Keys To Maximizing SuccessPop-Up Shops: The Keys To Maximizing Success
Pop-Up Shops: The Keys To Maximizing SuccessDemac Media
 

Mehr von Demac Media (20)

Creating a Black Friday Frenzy in Your Store! #eComTO with Shopify - October ...
Creating a Black Friday Frenzy in Your Store! #eComTO with Shopify - October ...Creating a Black Friday Frenzy in Your Store! #eComTO with Shopify - October ...
Creating a Black Friday Frenzy in Your Store! #eComTO with Shopify - October ...
 
eCommerce Benchmark Report - Q2 2016
eCommerce Benchmark Report - Q2 2016eCommerce Benchmark Report - Q2 2016
eCommerce Benchmark Report - Q2 2016
 
The Email Design Conference – Litmus Live 2016 Presentation by Ivana Simovic
The Email Design Conference – Litmus Live 2016 Presentation by Ivana SimovicThe Email Design Conference – Litmus Live 2016 Presentation by Ivana Simovic
The Email Design Conference – Litmus Live 2016 Presentation by Ivana Simovic
 
ApplePay and the Mobile Landscape on Shopify - eCommerce Toronto Meetup
ApplePay and the Mobile Landscape on Shopify - eCommerce Toronto MeetupApplePay and the Mobile Landscape on Shopify - eCommerce Toronto Meetup
ApplePay and the Mobile Landscape on Shopify - eCommerce Toronto Meetup
 
Creating Omnichannel Experiences with Loblaw Digital - eCommerce Toronto Meetup
Creating Omnichannel Experiences with Loblaw Digital - eCommerce Toronto MeetupCreating Omnichannel Experiences with Loblaw Digital - eCommerce Toronto Meetup
Creating Omnichannel Experiences with Loblaw Digital - eCommerce Toronto Meetup
 
Lunch and Learn: Matt Bertulli @ Loblaw Digital
Lunch and Learn: Matt Bertulli @ Loblaw DigitalLunch and Learn: Matt Bertulli @ Loblaw Digital
Lunch and Learn: Matt Bertulli @ Loblaw Digital
 
eCommerce Benchmark Report - Q4 2015
eCommerce Benchmark Report - Q4 2015eCommerce Benchmark Report - Q4 2015
eCommerce Benchmark Report - Q4 2015
 
eCommerce Toronto Meetup January 2016 - Black Friday and Cyber Monday 2015 Po...
eCommerce Toronto Meetup January 2016 - Black Friday and Cyber Monday 2015 Po...eCommerce Toronto Meetup January 2016 - Black Friday and Cyber Monday 2015 Po...
eCommerce Toronto Meetup January 2016 - Black Friday and Cyber Monday 2015 Po...
 
Preparing To win Black Friday
Preparing To win Black FridayPreparing To win Black Friday
Preparing To win Black Friday
 
How to Prepare for the 2015 Holiday Shopping Season
How to Prepare for the 2015 Holiday Shopping SeasonHow to Prepare for the 2015 Holiday Shopping Season
How to Prepare for the 2015 Holiday Shopping Season
 
How and Why the Direct-to-Consumer Model Works in eCommerce
How and Why the Direct-to-Consumer Model Works in eCommerceHow and Why the Direct-to-Consumer Model Works in eCommerce
How and Why the Direct-to-Consumer Model Works in eCommerce
 
Everything You Need to Know About Customer Lifetime Value (CLV)
Everything You Need to Know About Customer Lifetime Value (CLV)Everything You Need to Know About Customer Lifetime Value (CLV)
Everything You Need to Know About Customer Lifetime Value (CLV)
 
Crowdsourced delivery msr e com to
Crowdsourced delivery   msr e com toCrowdsourced delivery   msr e com to
Crowdsourced delivery msr e com to
 
Global Insights and Guidance to Selling Internationally
Global Insights and Guidance to Selling InternationallyGlobal Insights and Guidance to Selling Internationally
Global Insights and Guidance to Selling Internationally
 
Changing Role of Operations and Fulfillment in Omni-Channel Retail
Changing Role of Operations and Fulfillment in Omni-Channel RetailChanging Role of Operations and Fulfillment in Omni-Channel Retail
Changing Role of Operations and Fulfillment in Omni-Channel Retail
 
The Changing Role of Operations and Fulfillment in Omni-Channel Retail
The Changing Role of Operations and Fulfillment in Omni-Channel RetailThe Changing Role of Operations and Fulfillment in Omni-Channel Retail
The Changing Role of Operations and Fulfillment in Omni-Channel Retail
 
Black Friday and Cyber Monday Post-Mortem 2014: lessons for retailers in 2015
Black Friday and Cyber Monday Post-Mortem 2014: lessons for retailers in 2015Black Friday and Cyber Monday Post-Mortem 2014: lessons for retailers in 2015
Black Friday and Cyber Monday Post-Mortem 2014: lessons for retailers in 2015
 
The Future of Canadian eCommerce
The Future of Canadian eCommerceThe Future of Canadian eCommerce
The Future of Canadian eCommerce
 
Beat the Holiday Rush: Preparing your Online Store for the busiest time of th...
Beat the Holiday Rush: Preparing your Online Store for the busiest time of th...Beat the Holiday Rush: Preparing your Online Store for the busiest time of th...
Beat the Holiday Rush: Preparing your Online Store for the busiest time of th...
 
Pop-Up Shops: The Keys To Maximizing Success
Pop-Up Shops: The Keys To Maximizing SuccessPop-Up Shops: The Keys To Maximizing Success
Pop-Up Shops: The Keys To Maximizing Success
 

Kürzlich hochgeladen

IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 

Kürzlich hochgeladen (20)

IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 

Win Loyalty by Delivering the Best Shopping Experience, presented by Canada Post

Hinweis der Redaktion

  1. According to ComScore, 63% of online buyers look at the your return policy before they make a purchase. Almost half would shop more often with you and recommend you to a friend if you had a more lenient and easy-to-understand return policy. Your return policy has an impact on your conversion rates.