Going Geoloco! Location-based services, Developers, and Your Open Platform

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This document discusses the rise of location-based services and APIs. It notes how smartphones and GPS devices enabled the growth of location data and checking-in services like Foursquare. It provides examples of companies like American Express, CNN, and Yellow Pages that have partnered with location services by opening their data through APIs. The document advocates that companies make their location and other data available through APIs in RESTful formats like JSON to attract developers and compete in the growing market of location-based applications and services.

Technologie Business

Going Geo-Loco: Location-based Services, Developers, and YourOpen Platform Delyn Simons Director of Developer Relations Mashery March 2011

API Revolution Source: ProgrammableWeb, December 2010 and March 2011

2009: Gowalla & Foursquare Launch at SXSW

2010: Right time, Right place, Free Taco

API Case StudyNew Markets, New Customers

API Case StudyYour API gets you into new deal cycles

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Going Geoloco! Location-based services, Developers, and Your Open Platform

1. Going Geo-Loco: Location-based Services, Developers, and YourOpen Platform Delyn Simons Director of Developer Relations Mashery March 2011

2. Local Contenthas always been valuable

3. then came Local Content for the Web

4. GPS Devices

5. Smartphones

6. API Revolution Source: ProgrammableWeb, December 2010 and March 2011

7. API Revolution

8. Make that 6

9. 2009: Gowalla & Foursquare Launch at SXSW

10. 2010: Right time, Right place, Free Taco

11. 2011: SimpleGEO breakout year?

12. Geolocation Land Grab

13. API Giants Launch Geolocation APIs

14. Biz Dev 2.0: Twitter Places Partners

15. Coopetition: Gowalla + Foursquare API

16. API Case StudyNew Markets, New Customers

17. American Express & Foursquare

18. APIs made it possible

19.

20.

21.

22.

23.

24. API Case StudyYour API gets you into new deal cycles

25. CNN & Outside.in/Patch

26. API Case StudyYellow Pages: Accurate, Unique, Structured Data for the 21st century

27. Remember these Yellow Pages?

28. Not your grandfather’s Yellow Pages

29. Yellow Pages in the 21stcentry

30. APIs make it possible

31. API Case StudyCompete with the big boys

32. Quova – WordPress plugin, location aware

33. Weatherbug: All weather is local

34. Dotmenu: Takeout delivery to local area

35. Make your API desirable for LBS developers Verified, structured, accurate data is a strength of established companies in demand by developers Think XML output format is enough? Think JSON. Are your services still based in SOAP? Think RESTful. Push notifications/real-time web alerts helps make your API friendly to mobile app developers

36. Your feedback is a gift Q&A

37. Going Geo-Loco: Location-based Services, Developers, and YourOpen Platform Delyn Simons Director of Developer Relations Mashery March 2011

Going Geoloco! Location-based services, Developers, and Your Open Platform

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