Presented at IBPA's Publishing University, March 22, 2014 by Deltina Hay and Christopher Robbins. This session covers tactics for using micro media inside and outside a website to improve book discoverability.

1. – Session 703: Micro Media –
New Ideas to Improve Book
Discoverability
Presented by:
Christopher Robbins (Familius.com)
Deltina Hay (DeltinaU.com)

2. Articles
Updates
Video
Images
Resources
Mobile Apps
YouTube
WordPress.com
Tumblr
Instagram
Pinterest
SlideShare
Vine
Q&A
And more . . .

3. Session 703: Micro Media

Review how we optimized Familius pages in last year's session
(link to that presentation is on your handout)

Discuss how Familius has applied those tactics, and gone a
step further to produce “micro content” on their site and
beyond

Explore additional micro-media trends and tactics involving
text, images, video, resources, quotes, and more...

4. – Session 703: Micro Media –
Links to slides & resources:
htttp://SlideShare.net/deltina

5. The Micro Media Experiment

9. The Micro Media Experiment Part 2
Can a Company Use This Strategy for More Than One Book?

16. Where to go from here...
You now have optimized pages and posts with keyword phrases:

In meta titles, descriptions, and tags

Used naturally throughout the text

In image names, titles, and alt text

In outgoing links
And have applied the Familius micro-media methods...

17. Micro Media: Strategy

Break content up into small pieces

Distribute widely to different platforms/audiences

Make certain it links back to your books

Increases your reach and improves discoverability

18. Micro Media?

Content that is easy to post and share:
– Short text excerpts
– Images, video, and audio
– Links
– Quotes
– Answers

Check your website first...

20. Micro Media: Make it Sharable

Many people share without reading the full article or post

Make your content easy for micro-consumers to share!

25. Micro Media: Gather Conent

Think about the great content you already have:
– Web pages
– Blog content
– Media kits
– Press releases
– Tip sheets
– Reviews
– Book content

26. Micro Media: Think small...
• Gather the juicy bits:
– Short excerpts
– Images
– Video
– Audio
– Links to resources
– Factoids
– Quotes

27. Micro Media: Get it out there...
• Distribute to:
– Tumblogs/Microblogs
– Image/video/presentation sharing sites
– Resource and Q&A sites
– Podcast directories
– Mobile Web

28. Micro Media: Tumblr
• Tumblr
– Tumblog/Microblog
– Blog with frequent, short posts
– Many Tumblr users are creatives

39. Micro Media: WordPress.com
• WordPress.com
– Can use as a Tumblog/microblog
– More diverse audience
– Not to be mistaken for WordPress.org

47. Micro Media: Pinterest
• Pinterest
– Post images and video to a Pinterest
– But make sure you have a business account

56. Micro Media: SlideShare
• SlideShare
– An underrated presentation sharing tool that can get a lot
of exposure
– Infographics rule...

59. Micro Media: Infographics
• Infographics
– Can provide a lot of micro media if done right
– Can be repurposed in all kinds of ways...

69. Micro Media: Q&A

Ask this of your content:
– Does it beg a question or pose a problem?
– Does it answer a question or solve a problem?

If so, explore Q&A sites like Yahoo! Answers or Quora.com

These sites can drive a lot of traffic and improve search results
– especially in mobile voice searches

77. Micro Media: Resources
• Resources
– Are quick and easy to share
– Are nice micro-blog fillers

83. Micro Media: More Video

There is so much you can do with video

Consider creating very short snippets

Either in a series or as excerpts of existing video

Very short videos make great micro media content

97. Micro Media: Podcasts
• Podcasts
– Great for audio
– But video?

102. Micro Media: Mobile Apps

Mobile apps are a great way to feature micro-media

Mobile device users are natural micro-consumers

There are many tools to help you build an app

109. Micro Media: Mobile-First Tools

Though Pinterest, Tumblr, WordPress.com, and all the others
have nice mobile apps

There are other “mobile-first” apps that are nice additions to
your micro-media strategy

Instagram and Vine, specifically

117. Micro Media: Instagram #7

Create a 15 second book trailer

Make more than one and have followers vote

Launch a contest for the best user generated trailer

Run a 15 second video review contest

What else?

119. Micro Media: Real-Time Apps

While Instagram allows videos to be uploaded to its app

Vine frowns on the practice – they want users to take video
with their mobile device and upload it accordingly

And Vine videos are only 6 seconds

This type of “real-time” posting app is becoming popular –
especially with younger audiences

122. Micro Media: Real-Time Apps

What would you be willing to put out there...

If you knew it would disappear in 10 minutes to 24 hours?

124. – Session 703: Micro Media –
Presented by:
Christopher Robbins (Familius.com)
Deltina Hay (DeltinaU.com)

125. – Session 703: Micro Media –
Links to slides:
http://SlideShare.net/deltina