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FRAMING &
SCENARIOS

DwD Toronto
July 14, 2010
TONIGHT’S SESSION


» Explore the framing of a
  complex social issue, using
  Toronto’s G20 experience as a
  context
» Build from this context into a
  scenarios mapping exercise




  DESIGN WITH DIALOGUE: FRAMING & SCENARIOS   sLAB, JULY 14, 2010
FRAMING THE
CONTEXT
ORIENTATION: G20 EXPERIENCE



What did you personally observe?


How did you feel about what happened?


What does this mean for you?
Did you have a change of opinion?


What action did you or could you take?




DESIGN WITH DIALOGUE: FRAMING & SCENARIOS   sLAB, JULY 14, 2010
ORIENTATION: G20 EXPERIENCE


Objective
What did you personally observe?

Reflective
How did you feel about what happened?

Interpretive
What does this mean for you?
Did you have a change of opinion?

Decisive
What action did you or could you take?




DESIGN WITH DIALOGUE: FRAMING & SCENARIOS   sLAB, JULY 14, 2010
WHAT ARE FRAMES?

                                                 Biased to see G20
Inherent Cognitive Biases                        march as “protesters”

Perceive losses with more concern
than potential gain
Value safety, belonging
Values conflicts are common
                                                                                 Is there really
                                      Subject to Metaphor                        a Black Bloc?

                                      Embodied Storming – Think physical
                                      Metaphors as given capture
                                      attention & create boundary
                                      Constant flood of misconceptions!


                                                                          We Tend to Problem Solve

                                                                          As soon as a problem is given …
                                                                          (But who is giving the problem?)
                                                       America Speaks
                                                                          Rethinking the problem often not
                                                            town halls:
                                                                          allowed.
                                                        “We need to fix
                                                          the deficit!”



     DESIGN WITH DIALOGUE: FRAMING & SCENARIOS                                          sLAB, JULY 14, 2010
WHAT ARE FRAMES?


“We proceed from the belief that problems have
"solutions“...

It also leads us to believe that to solve a problem it is
sufficient to observe and manipulate it in its own
terms by applying an external problem-solving
technique to it.”

Hasan Özbekhan
The Predicament of Mankind (1970)




DESIGN WITH DIALOGUE: FRAMING & SCENARIOS        sLAB, JULY 14, 2010
MAPPING
SCENARIOS
SYSTEM CHANGE
TRANSITION BETWEEN CURRENT AND EMERGING VALUES/STRUCTURES




                                            concept courtesy Berkana.org




DESIGN WITH DIALOGUE: FRAMING & SCENARIOS             sLAB, JULY 14, 2010
SYSTEM CHANGE
ROLES IN SYSTEMS TRANSFORMATION




                                            concept courtesy Berkana.org




DESIGN WITH DIALOGUE: FRAMING & SCENARIOS             sLAB, JULY 14, 2010
SYSTEM CHANGE
TRANSITION BETWEEN CURRENT AND EMERGING VALUES/STRUCTURES




                                            TENSION!




                                                       concept courtesy Berkana.org




DESIGN WITH DIALOGUE: FRAMING & SCENARIOS                        sLAB, JULY 14, 2010
WHY SCENARIOS?


Mont Fleur process
in South Africa in the
early 1990’s.




DESIGN WITH DIALOGUE: FRAMING & SCENARIOS   sLAB, JULY 14, 2010
SCENARIOS MAPPING
GROUP DISCUSSION

What faint signals and trends
are we seeing now that may
become cultural norms in the
future?




DESIGN WITH DIALOGUE: FRAMING & SCENARIOS   sLAB, JULY 14, 2010
SCENARIOS MAPPING
BREAKOUT GROUPS

What are possible alternative
futures that may emerge in
Toronto 2020?




DESIGN WITH DIALOGUE: FRAMING & SCENARIOS   sLAB, JULY 14, 2010
REFLECTION
 (AND ACTION)
Peter Jones
peter@redesignresearch.com

      Greg Judelman
   judelman@gmail.com

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Framing and Scenarios - Design with Dialogue - July 14, 2010

  • 2. TONIGHT’S SESSION » Explore the framing of a complex social issue, using Toronto’s G20 experience as a context » Build from this context into a scenarios mapping exercise DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010
  • 4. ORIENTATION: G20 EXPERIENCE What did you personally observe? How did you feel about what happened? What does this mean for you? Did you have a change of opinion? What action did you or could you take? DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010
  • 5. ORIENTATION: G20 EXPERIENCE Objective What did you personally observe? Reflective How did you feel about what happened? Interpretive What does this mean for you? Did you have a change of opinion? Decisive What action did you or could you take? DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010
  • 6. WHAT ARE FRAMES? Biased to see G20 Inherent Cognitive Biases march as “protesters” Perceive losses with more concern than potential gain Value safety, belonging Values conflicts are common Is there really Subject to Metaphor a Black Bloc? Embodied Storming – Think physical Metaphors as given capture attention & create boundary Constant flood of misconceptions! We Tend to Problem Solve As soon as a problem is given … (But who is giving the problem?) America Speaks Rethinking the problem often not town halls: allowed. “We need to fix the deficit!” DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010
  • 7. WHAT ARE FRAMES? “We proceed from the belief that problems have "solutions“... It also leads us to believe that to solve a problem it is sufficient to observe and manipulate it in its own terms by applying an external problem-solving technique to it.” Hasan Özbekhan The Predicament of Mankind (1970) DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010
  • 9. SYSTEM CHANGE TRANSITION BETWEEN CURRENT AND EMERGING VALUES/STRUCTURES concept courtesy Berkana.org DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010
  • 10. SYSTEM CHANGE ROLES IN SYSTEMS TRANSFORMATION concept courtesy Berkana.org DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010
  • 11. SYSTEM CHANGE TRANSITION BETWEEN CURRENT AND EMERGING VALUES/STRUCTURES TENSION! concept courtesy Berkana.org DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010
  • 12. WHY SCENARIOS? Mont Fleur process in South Africa in the early 1990’s. DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010
  • 13. SCENARIOS MAPPING GROUP DISCUSSION What faint signals and trends are we seeing now that may become cultural norms in the future? DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010
  • 14. SCENARIOS MAPPING BREAKOUT GROUPS What are possible alternative futures that may emerge in Toronto 2020? DESIGN WITH DIALOGUE: FRAMING & SCENARIOS sLAB, JULY 14, 2010
  • 16. Peter Jones peter@redesignresearch.com Greg Judelman judelman@gmail.com