A useful guide for businesses about how to use Facebook for promotion, customer engagement, and building influence. Learn more about Dell Social Media here: http://dell.to/11DoZIp

1. Using Facebook for Business
Emmet Porter & Connie Bensen
DellTrainingCenter.com

2. www.DellTrainingCenter.com
Facebook : Some basic information
• Largest global social network
• One billion monthly active
users as of October
2012. (Source: Facebook, 2012)
• 600 million monthly active
users who used Facebook
mobile products in September
2012. (Source: Facebook, 2012)

3. www.DellTrainingCenter.com
Why have a company page?
Facebook Users can ‘like’ your Business
When people ―like‖ your Page they effectively opt-
in to see your updates and messages.
Target Specific Users
Target your page posts by location and language so
the most relevant people see them in their news feeds.
Your posts will still be visible to anyone who visits your
page, even if they are outside of your target audience.
Pages Look Good
Company Pages show messages with visual content
in an appealing way by using large images..

4. Setting up a Facebook Company page.
Setting up a Facebook is simple. Before publishing the page ensure
that you have included the following:
• Logo and cover photo
• Relevant admins are added
• Information area is populated with a link to your business
website
• Use apps to integrate appropriate content feeds e.g. Twitter,
Youtube or bespoke apps
• Ensure you have identified and published key milestones
• Customise the URL of the page
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5. Engaging Users
Focus on increasing ―likes‖ over time by ensuring that you keep the
page fresh, interesting and up to date. ―Likes‖ drive traffic on Facebook
so you need as many people as possible to ―like‖ your page.
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Here are eight ways to promote your new
company page:
• Put your company page URL in your e-mail
signature
• Invite e-mail contacts via Facebook (needs
to connect with your e-mail service)
• Add a Like box on your web page
• Put a Facebook widget on your blog or
website
• Put a link on your personal Facebook profile
and get your team to do the same!
• Ask existing fans to invite their friends
• Promote your page on Twitter
• Invest in Facebook ads

6. Engaging Users
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Once someone ―Likes‖ your Page, they‖re giving you a powerful form
of permission. They‖re saying they want to connect with you on
Facebook. This gives you an opportunity to then keep in touch with
that individual and also get exposure to their Facebook contacts.
Getting liked is just the start. You need to
engage with your followers by :
Sharing Content
Participating in conversations
Encouraging them to spread the
word about your business

7. Using Facebook: Top 10 Tips
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• Feature an exclusive offer. One of the best ways to see results from your Page is to
frequently run special offers specifically for your Facebook fans.
• Ask questions. One of the best ways to engage your Facebook fans is to ask them
simple, open-ended questions that allow them to share their views.
• Use Facebook's Questions feature to poll your fans. This is an easy way for people to
see how their answers or votes stack up with others.
• Share other people's content. While it's great to post your own content, it's perfectly
acceptable to post links to articles, photos, or videos you find interesting or informative.
• What’s new? Is there something exciting happening at your business or organization? If
possible share the news in a quick video – multimedia content is especially popular.
• Respond to comments. Don‖t ignore people who are commenting. Make sure you
thank them for their messages —even if they are negative —and answer any questions
they may have.
• Share motivational/ inspirational quotes or statements. These are always good for a
“Like” or a share. They're also a good way to see what beliefs you share with your fans.
• Share photos and videos. The most shared (viral) content on Facebook comes in the
form of photos and videos. Be sure to add those to your content mix.
• Run a "Fan of the Week" feature. This is a great way to say ―thanks‖ by putting the
spotlight on your fans.
• Just say thanks every now and then. Simple, yet powerful. Show your fans that you
appreciate their attention.

8. Monitor your page
It‖s really important to monitor updates on your Facebook page and to
respond to posts and engage with your followers on Facebook. Check
your page daily and use the notification features in the admin panel to
get Facebook to notify you when someone likes or post or comments
on your page.
People tend to speak their mind on Facebook so it‖s a useful place to
pick up any positive or negative sentiment relations to your company
or brand. Remember these pointers:
• Respond to them quickly.
• Don‖t overact to negative comments.
• If you have identified a particular user who is being particularly
objectionable you can ban them via the permissions panel.
• You can also block certain words automatically using blocklists
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9. Building influence and reaching out
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To keep your followers engaged share updates, questions, photos,
links and other content on your Page regularly.
Some other things you can do include:
Update
Polls
Starred post
Pinned Posts
Use updates to tell your followers about new stuff.
Use polls to encourage participation.
Starred posts are shown at a larger size – they span
two columns instead of just one.
Make sure people notice your most important content
by pinning posts to the top of your page. Pinned posts
remain at the top of the page for a week.

10. Paid Promotion on Facebook
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There are two key ways you can pay to promote your
page on Facebook:
Promoted posts are a good way to ensure
that your messages are seen. Promoted
posts are paid for and ensure that the
message appears in the user‖s feed. They are
particularly useful when you have some big
news to share.
The great thing about Facebook advertising is
that it is possible to target people based on a
number of characteristics. For example, you
can target people of a certain demographic,
who live in a particular area, and have liked
certain pages.

11. Ready to learn more?
You can find a complete course covering these topics at
the Dell Training Center: DellTrainingCenter.com
We also have courses on:
• Introducing Social Media for Business
• Twitter for Business
• LinkedIn for Business
• Blogs for Business
Dell also has a Social Media Toolkit which includes best
practices and case studies.
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