Dell’s innovative Social Net Advocacy program allows Dell to measure brand advocacy and extract actionable insights in near real-time.

1. Social Net Advocacy (SNA)
Demo Tour
• Munish Gupta
• Director, Social Media Analytics

2. Global Marketing
Dashboard shows the SNA metric and customizable
daily/weekly/monthly trending chart
Dell SNA for
Nov
Detailed
Post metrics
WeeklySNA
and Post
Trend
25

3. Global Marketing
Topics Tab: Provides SNA by different Topic groups – Products,
Components, Customer Journey - in a sortable list
Allows youto drill down into a specific product/topic
Displaying SNA
for all Product
Categories
Drill down
a specific
product
SNA dropped
by 16 pts in last
week of Nov

4. Global Marketing
Drill in to topics to understand change in SNA for any
time period (week to week)
Topics – Relatedtab shows
which topics are contributing
to the change

5. Global Marketing
Allows you to drill down in to actual posts which are
contributing to drop in SNA
Customers
unhappy
about
price for
specific
config of
XPS 13
with
ubuntu

6. Global Marketing
SNA jumped right back after price correction
6

7. Thank you!