Dell social media case study #smu2 the power of crowdsourcing
•Als PPTX, PDF herunterladen•
2 gefällt mir•1,843 views
Dell's James Gibb shares a case study on Dell's Social Media at #SMU2. The theme of the day is the power of crowd-sourcing. You can connect with James on Twitter @JamesGatDell
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (13)
Ähnlich wie Dell social media case study #smu2 the power of crowdsourcing
Ähnlich wie Dell social media case study #smu2 the power of crowdsourcing (20)
Mehr von Dell Social Media
Mehr von Dell Social Media (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Dell social media case study #smu2 the power of crowdsourcing
- 1. Dell IdeaStorm– where ideas reign James Gibb, Social Media Manager, Dell
- 2. A leading global provider of technology solutions
- 3. Founded by CEO Michael Dell for $1,000 in 1984
- 5. 103,000 team members in 64 countries
- 6. “The world’s most social company” - Business Insider, Jun 2011
- 7. Today we will have connected with more than 5.4 million customers More than 3.5 million people belong to our social media community Quick Dell facts Dell ranked No.1 out of 100 social brands in recent study by headstream Direct2Dell one of the most recognised company blogs
- 9. IdeaStorm - The Idea Network
- 10. “A good idea is a network. …If we are going to explain the mystery of where good ideas come from, we’ll have to start by shaking ourselves free of this common misconception: an idea is not a single thing. It is more like a swarm.” Steven Johnson
- 11. Launched February 2007 400+ ideas implemented Over 15,000 ideas submitted ‘ Storm Sessions’ added 2009 750,000 promoted ideas 90,000+ comments www.ideastorm.com
- 12. Success Stories
- 17. Connecting with Dell www.dell.com www.dell.com/conversations www.direct2dell.com www.dell.com/twitter www.ideastorm.com http://www.slideshare.net/dell_inc http://www.youtube.com/user/DellVlog http://www.flickr.com/photos/dellphotos/ http://www.facebook.com/dell
Hinweis der Redaktion
- Which is really quite a statement. So how did we get to such an accolade?Business Insider cited 5 reasons:Passionate social listeners – 5 years, Radian 6, Chief Blogger etcSocial media university - 10,000 team members trained as social media professionalsTurn customers into brand advocates - Throughout last year, we encountered a number of people that were influential - we helped them out and sure enough they’d write or tweet about Dell in a positive way.Dell Execs are social. Not just exec support, exec participationDell’s community is active and involved – Social media blackmail storyDell isn’t perfect. We make mistakes, we get things wrong and there are still things we need to put right. But the openness, efforts and community platforms are clearly recognised.Let me share a few quick facts with you to illustrate this: