1. Innovative SEO Techniques
by Dan Petrovic
© 2013 Dejan SEO - http://dejanseo.com.au/

2. © 2013 Dejan SEO - http://dejanseo.com.au/
SEO Schemes
Reward
Risk
Risk vs. Reward

3. © 2013 Dejan SEO - http://dejanseo.com.au/
SEO Schemes
Reward
Risk
Detected
Not Detected
Detected
Risk vs. Reward

4. Mind the Gap.
© 2013 Dejan SEO - http://dejanseo.com.au/
Established
Competitor
New Brand
PerceivedAuthority
Gap

5. Smart Schemes.
© 2013 Dejan SEO - http://dejanseo.com.au/
New Brand
Schemes
Good Stuff

6. Replacement.
© 2013 Dejan SEO - http://dejanseo.com.au/
New Brand
Schemes
Good Stuff

7. Clean & Purge.
© 2013 Dejan SEO - http://dejanseo.com.au/
New Brand
Schemes
Good Stuff

8. End Outcome.
© 2013 Dejan SEO - http://dejanseo.com.au/
Your
Competitor
Your
Brand
Long-Term & Safe vs. Temporary & High Risk

9. Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Guerrilla SEO
Methodologies
SEO Tactics

10. Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Guerrilla SEO
Methodologies
SEO Tactics

11. Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Google+ in Google’s Index
Nov 2011

12. http://dejanseo.com.au/what-is-google-up-to-now/
© 2013 Dejan SEO - http://dejanseo.com.au/
Experiments
Flowing Google+ Link Juice

13. Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
SERP Clicks

14. Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Tabbed Content Indexing
http://dejanseo.com.au/experiment-with-tabbed-content/

15. Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Authority + 1000s of OBLs
http://dejanseo.com.au/pagerank-split-experiment/

16. Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Document Consolidation
http://dejanseo.com.au/hijacked/

17. Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Hijacking Rand Fishkin’s Blog
http://dejanseo.com.au/hijacked/
Test Page

18. Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Result Hijacking Consequences
http://dejanseo.com.au/google-against-content-scrapers/
Manual
Action

19. Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Guerrilla SEO
Methodologies
SEO Tactics

20. BitTorrent
http://dejanseo.com.au/guerilla-seo-bittorrent/
http://www.mininova.org/user/Dejan-SEO
© 2013 Dejan SEO - http://dejanseo.com.au/
362,563 downloads 12,000 links
Guerrilla SEO

21. Blog to PDF: Distribution
http://dejanseo.com.au/guerilla-seo-turn-your-blog-into-a-pdf/
http://www.blogbooker.com/
© 2013 Dejan SEO - http://dejanseo.com.au/
Guerrilla SEO

22. YouTube Subscriber Hack
Guerrilla SEO
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/youtube-subscriber-hack/

23. Noindex via Canonicalisation
Guerrilla SEO
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/noindex-competitors/
rel=“canonical”
+
<META NAME=”ROBOTS” CONTENT=”NOINDEX“>

24. Image Search Art
Guerrilla SEO
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/seo-experiment-google-image-search/

25. Google Webmaster Tools Hack
Guerrilla SEO
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/mind-blowing-hack/

26. Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Guerrilla SEO
Methodologies
SEO Tactics

27. Google Algorithm Tracking
Methodologies
© 2013 Dejan SEO - http://dejanseo.com.au/
http://algoroo.com/

28. Top-Level Links Spam Detection
Methodologies
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/link-spam-detection/
Unique Domain IBL vs. PageRank (norm deviation)
Spam!

29. Saving Long-Tail Traffic Data
Methodologies
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/tail-chase/
Graph Credit: Conductor

30. The Rise of “(not provided)”
Methodologies
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/tail-chase/

31. GWT: Search Query Overview
Methodologies
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/tail-chase/

32. Your Own Search & Keyword Index
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/tail-chase/

33. GWT: Search Query Limitations
Methodologies
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/tail-chase/
• Data Limit: 2,000 queries
• Impressions, Clicks, Position, CTR, Change

34. Saving & Storing Your Data
Methodologies
© 2013 Dejan SEO - http://dejanseo.com.au/
http://dejantools.com/

35. Phrase Research Methodology
Methodologies
© 2013 Dejan SEO - http://dejanseo.com.au/
http://phraseresearch.com/
1. What phrases have good search volume?
2. How well do I rank for those phrases?
3. What is my average CTR?
4. Can I outrank the result above me?
5. How much more traffic would I get?
6. What financial impact would it have?

37. Phrase Research Methodology
Methodologies
© 2013 Dejan SEO - http://dejanseo.com.au/
http://phraseresearch.com/
http://dejanseo.com.au/introducing-phrase-potential-calculator/

38. Experiments
© 2013 Dejan SEO - http://dejanseo.com.au/
Guerrilla SEO
Methodologies
SEO Tactics

39. Post-Purchase Enthusiasm
http://dejanseo.com.au/post-purchase-excitement/
SEO Tactics
© 2013 Dejan SEO - http://dejanseo.com.au/

40. Social Signal Canonicalisation
http://dejanseo.com.au/social-signal-consolidation/
SEO Tactics
© 2013 Dejan SEO - http://dejanseo.com.au/

41. Rejuvenating Old Links
http://dejanseo.com.au/rejuvenating-old-links/
© 2013 Dejan SEO - http://dejanseo.com.au/

42. Rejuvenating Old Content
http://dejanseo.com.au/content-rejuvenation/
© 2013 Dejan SEO - http://dejanseo.com.au/

43. Link Building With Twitter Followers
http://dejanseo.com.au/smart-link-building-with-twitter-followers/
http://muil.net/
© 2013 Dejan SEO - http://dejanseo.com.au/

44. Link Building With Referral Traffic
http://dejanseo.com.au/smart-link-building-with-referrer-traffic/
http://freshlinkfinder.com
© 2013 Dejan SEO - http://dejanseo.com.au/

46. © 2013 Dejan SEO - http://dejanseo.com.au/
Bonus.

47. © 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/google-doesnt-index-selectively-shared-posts/
Selective Sharing & Search

48. © 2013 Dejan SEO - http://dejanseo.com.au/
http://dejanseo.com.au/small-scale-ctr-impact-on-search-results/
CTR: No Impact on Rankings

49. http://dejanseo.com.au vs. http://dejanseo.com.au
Less effective than a live link.
More effective than rel="nofollow“ link.
© 2013 Dejan SEO - http://dejanseo.com.au/
Non-Link References
http://dejanseo.com.au/seo-experiment-with-non-link-references/

50. Alternative Link Sources:
Yandex: http://dejanseo.com.au/yandex-webmaster-tools/
Bing: http://dejanseo.com.au/bing-webmaster-tools-major-updates/
Blekko: http://dejanseo.com.au/blekko-search-engine/
Link Cleanup Tips:
http://dejanseo.com.au/link-cleanup/
Google may ignores some of your links:
http://dejanseo.com.au/yes-google-may-ignore-some-of-your-links/
Bounce Rate not a negative signal:
http://dejanseo.com.au/seo-myth-busted-bounce-to-results-is-a-negative-signal/
Google doesn’t use AuthorRank:
http://dejanseo.com.au/there-is-no-such-thing-as-author-rank-yet/
Google Penalties Are Granular:
http://dejanseo.com.au/bbc-penalised/
© 2013 Dejan SEO - http://dejanseo.com.au/
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