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THE FUTURE FOR
YOUTH JOURNALISTS
It’s so bright, we better wear shades!
+
1986 – past, present and future
 CNN aired its first broadcast
 Space shuttle first launched
 Personal computers widely available
 Internet first connection
 Cell phones widely available
 Skype and Google Hangout
 Google Glass
+
1986 – past, present and future
 CNN aired its first broadcast 1980
 Space shuttle first launched
 Personal computers widely available
 Internet first connection
 Cell phones widely available
 Skype and Google Hangout
 Google Glass
+
1986 – past, present and future
 CNN aired its first broadcast 1980
 Space shuttle first launched 1981
 Personal computers widely available
 Internet first connection
 Cell phones widely available
 Skype and Google Hangout
 Google Glass
+
1986 – past, present and future
 CNN aired its first broadcast 1980
 Space shuttle first launched 1981
 Personal computers widely available 1980s
 Internet first connection
 Cell phones widely available
 Skype and Google Hangout
 Google Glass
+
1986 – past, present and future
 CNN aired its first broadcast 1980
 Space shuttle first launched 1981
 Personal computers widely available 1980s
 Internet first connection 1992
 Cell phones widely available
 Skype and Google Hangout
 Google Glass
+
1986 – past, present and future
 CNN aired its first broadcast 1980
 Space shuttle first launched 1981
 Personal computers widely available 1980s
 Internet first connection 1992
 Cell phones widely available 1990s
 Skype and Google Hangout
 Google Glass
+
1986 – past, present and future
 CNN aired its first broadcast 1980
 Space shuttle first launched 1981
 Personal computers widely available 1980s
 Internet first connection 1992
 Cell phones widely available 1990s
 Skype and Google Hangout 2003
 Google Glass
+
1986 – past, present and future
 CNN aired its first broadcast 1980
 Space shuttle first launched 1981
 Personal computers widely available 1980s
 Internet first connection 1992
 Cell phones became available 1990s
 Skype and Google Hangout 2003
 Google Glass 2011 prototype weighed 8 pounds
+
Early Google Glass
+
Google Glass Today
+
Journalism past & present
 Information – less access
 News – weekly or daily
 Audience – little interaction
 Information – unlimited access
 News – instant, 24/7
 Audience – instant, 24/7
+
Should student journalism change?
The way we were . . .
+
Percentage of schools with
each type of student media
Yearbook Newspaper TV Program Radio
94%
64%
29%
3%
Goodman, M., Bowen, C.P., & Bobkowski, P.S. (2011).
Student media presence remains strong in American
public high schools. Kent, Ohio: Kent State University,
Center for Scholastic Journalism
+
Number of student media outlets
per U.S. public high school
Media Outlets
4 3
2 1
0
47%
22%
25%
4%
2%
Goodman, M., Bowen, C.P., & Bobkowski, P.S. (2011).
Student media presence remains strong in American
public high schools. Kent, Ohio: Kent State University,
Center for Scholastic Journalism
+
Percentage of
student media
with online
component
Now . .
 Newspaper
 Television
 Yearbook
 Radio
Goodman, M., Bowen, C.P., & Bobkowski, P.S.
(2011).
Student media presence remains strong in American
public high schools. Kent, Ohio: Kent State University,
Center for Scholastic Journalism
+
Percentage of
student media
with online
component
Now . . .
 Newspaper – 27%
 Television
 Yearbook
 Radio
Goodman, M., Bowen, C.P., & Bobkowski, P.S.
(2011).
Student media presence remains strong in American
public high schools. Kent, Ohio: Kent State University,
Center for Scholastic Journalism
+
Percentage of
student media
with online
component
Now . . .
 Newspaper – 27%
 Television – 22%
 Yearbook
 Radio
Goodman, M., Bowen, C.P., & Bobkowski, P.S.
(2011).
Student media presence remains strong in American
public high schools. Kent, Ohio: Kent State University,
Center for Scholastic Journalism
+
Percentage of
student media
with online
component
Now . . .
 Newspaper – 27%
 Television – 22%
 Yearbook – 2%
 Radio
Goodman, M., Bowen, C.P., & Bobkowski, P.S.
(2011).
Student media presence remains strong in American
public high schools. Kent, Ohio: Kent State University,
Center for Scholastic Journalism
+
Percentage of
student media
with online
component
Now . . .
 Newspaper – 27%
 Television – 22%
 Yearbook – 2%
 Radio – 29%
Goodman, M., Bowen, C.P., & Bobkowski, P.S.
(2011).
Student media presence remains strong in American
public high schools. Kent, Ohio: Kent State University,
Center for Scholastic Journalism
+
Should student journalism change?
Yes!
 All media online  Not if, but how soon
Transformation Begins now
+
Should student journalism change?
Yes!
 All media online
 Integrated staffs
 Not if, but how soon
 Media organization
Transformation Begins now
+
Should student journalism change?
Yes!
 All media online
 Integrated staffs
 Multimedia
 Not if, but how soon
 Media organization
 More photos, video
Transformation Begins now
+
Should student journalism change?
Yes!
 All media online
 Integrated staffs
 Multimedia
 Social media
 Not if, but how soon
 Media organization
 More photos, video
 Twitter, Instagram, Kik
Transformation Begins now
+
Should student journalism change?
Yes!
 All media online
 Integrated staffs
 Multimedia
 Social media
 Interactive
 Not if, but how soon
 Media organization
 More photos, video
 Twitter, Instagram, Kik
 More polls, infographics
Transformation Begins now
+
Should student journalism change?
Yes!
 All media online
 Integrated staffs
 Multimedia
 Social media
 Interactive
 Immediacy
 Not if, but how soon
 Media organization
 More photos, video
 Twitter, Instagram, Kik
 More polls, infographics
 Breaking now, post it now
Transformation Begins now
+
Should student journalism change?
Yes!
 All media online
 Integrated staffs
 Multimedia
 Social media
 Interactive
 Immediacy
 Not if, but how soon
 Media organization
 More photos, video
 Twitter, Instagram, Kik
 More polls, infographics
 Breaking now, post it now
Transformation Begins now
+
A day in the life of a secondary
school journalism teacher
+
A day in the life of a secondary
school journalism teacher
• Instill journalistic values
• Deal with legal and ethical considerations
• Coach staff to cover the school and its community
• Teach skills: news gathering, news
writing, features, commentary, sports, investigative
journalism, shoot & edit video, take & edit still photos, record & edit
audio
• Help staff learn how to meet deadlines
• Balance student opinion & the adolescents’ maturing perspectives
• Manage multimedia and online journalism presence
• Teach design & graphics for print and online layouts
• Business operations and advertising
• Manage newsroom and editorial board
• Work with administration, other teachers & community
• Develop curriculum & lesson plans
• Grade and assess student work
+
A day in the life of a secondary
school journalism teacher
+
A day in the life of a secondary
school journalism teacher
+
American Society of News Editors
www.asne.org
 Top journalism leaders
 media organizations
 educational institutions
 media related foundations & training organizations.
+
American Society of News Editors
www.asne.org
 Top journalism leaders
 media organizations
 educational institutions
 media related foundations & training organizations.
 Priorities
 First Amendment, free flow of information
 Diversity & inclusion in the workplace and news coverage
 Promote news organizations’ roles in informing citizenry
+
American Society of News Editors
www.asne.org
 Top journalism leaders
 media organizations
 educational institutions
 media related foundations & training organizations.
 Priorities
 First Amendment, free flow of information
 Diversity & inclusion in the workplace and news coverage
 Promote news organizations’ roles in informing citizenry
 Initiatives
 ASNE Awards
 Leadership development & diversity
 Newsroom census
 Sunshine Week
 Youth Journalism Initiative
+
ASNE Youth Journalism Initiative
News matters. 21st century skills.
Reynolds
Institute
New
Website
National
Edition
MCT
Campus
Partnership
Program
+
Donald W. Reynolds Foundation
High School Journalism Institute
 Nearly 2,000 alumni of the program
 We choose who will benefit most & contribute most
 During the Institute
 When returning to school
 When joining national scholastic journalism orgs
 Free JEA membership
 Free state/regional membership
+
SchoolJournalism.org
resources and lesson plans
Information
Literacy
News
Media
+
SchoolJournalism.org
resources and lesson plans
Information
Literacy
News
Media
Writing
Journalism
Nonfiction
+
SchoolJournalism.org
new resources and lesson plans
Information
Literacy
News
Media
Writing
Journalism
Nonfiction
Citizenship
Rights
Responsibilities
+
Teaching Units
coming 2013-2014
 News Literacy
 New literacy
 Media literacy
 Information literacy
 Civic engagement and action
 How to stay informed
 Knowledge of governmental
processes
 Rights and duties of citizen at
local, state, national, global
 Understanding the local &
global implications of civic
decisions
 Ethics
 Bias
 Copyright
 Diversity
 Libel
 Plagiarism
 Law and First Amendment
 First Amendment
 Student press rights
 Invasion of privacy
+
Teaching Units
coming 2013-2014
 News gathering
 Research
 Leads
 Interviewing
 Quotes, attribution
 Story ideas, angles
 News writing
 Basics
 Who, What, When, Where, Why,
How
 Inverted pyramid
 Revision
 Advanced
 Online/Multimedia
 Broadcast
 Specialized writing
 Data journalism
 Editorial
 Entertainment
 Feature
 Investigative journalism
 Opinion
 Personality profiles
 Sports
 Trauma
+
Teaching Units
coming 2013-2014
 Editing
 Copy editing (copy editing
marks)
 Content Editing
 Fact-checking
 Grammar
 AP Style
 Fact checking
 Headlines
 Design and graphics
 Principles of design
 Information graphics
 Newspaper layout
 Photography & Videography
 Basics
(composition, exposure, editi
ng)
 Cutlines and captions
 Legal and ethical
 Storytelling
 Technical
 Photoshop
 InDesign
 Final Cut Pro
+
Teaching Units
coming 2013-2014
 Multi-media and online journalism
 Audio
 Blogging
 Crowdsourcing
 Community building
 Design
 Digital editing
 RSS readers and feeds
 Social media
 Web design basics
(coding, SEO, analytics)
 Broadcast News
 Magazine News
 Business operations and
strategic communications
 Setting up a business
department
 Knowing your community
 Selling/community service
 Designing ads
 Budgeting and record-keeping
 Balanced messaging (diversity
and multicultural
considerations)
 Press releases
 Press conference
+
Teaching Units
coming 2013-2014
 Newsroom Management
 Beats
 Decision-making
 Editorial board
 Full and balanced coverage
 Organizing a school media
organization
 Newspaper only
 Multimedia
 Policies
 Leadership and teambuilding
Other resources
 For Teachers:
 Classroom Management
 Curriculum
 Grading
 Workshops
 Graduate programs
 Students:
 Careers in Journalism
 Scholarships
 Contests
 Workshops and camps
 Future of Journalism
+
“National Edition”
weekly contest at SchoolJournalism.org
 Open to all students grades 7-12 in U.S.
 Students submit best stories, photos, videos
 $100 gift cards to top five winners
 Publish winning submissions & honorable mention
 Naming contest for National Edition
 $250 to student
 $250 to school journalism program
+
“National Edition”
monthly contest at SchoolJournalism.org
 Open to all students grades 7-12 in U.S.
 Narrative and visual storytelling
 Categories
 Right the wrong
 Think globally (U.N.)
 Act locally
 Reader’s choice
 $100 gift cards to four winners
 Publish winning submissions & honorable mention
+
McClatchy-Tribune
Campus High School News Service
 Exclusive arrangement with ASNE
 One-time $100 application fee
 Licensed for newspaper, online news, classroom use
 Available weekly:
 125 news and feature stories, 20 story packages
 5 news graphics, 4 feature graphics
 8 editorial cartoons
 Web content, cartoons, comics
+
Partnership Program
 News organizations mentor school journalism programs
 Application deadline August 1, 2013
 Partnerships announced August 15, 2013
 $2,000 provided for cameras, computers, software, etc.
 Goals:
 Create new school journalism programs
 Reinvigorate struggling journalism programs
+
ASNE Youth Journalism Initiative
News matters. 21st century skills.
Reynolds
Institute
New
Website
National
Edition
MCT
Campus
Partnership
Program
+
What will future journalists be?
 Information gathers
+
What will future journalists be?
 Information gathers
 Context providers
+
What will future journalists be?
 Information gathers
 Context providers
 Fact checkers, source verifiers
+
What will future journalists be?
 Information gathers
 Context providers
 Fact checkers, source verifiers
 Nimble niche news marketers
+
What will future journalists be?
 Information gathers
 Context providers
 Fact checkers, source verifiers
 Nimble niche news marketers
 Trusted brand audience builders
+
Will they take a journalist on the first
mission to another galaxy?
+
I’ve always felt that as long as
you are alive, you should be
doing something that makes a
difference . . . You don’t have to
do big, gigantic things. Just do
things incrementally that make
a difference.
- Barbara Jordan
Interview NEA Today, 1992
+
www.SchoolJournalism.org
#@youthjournalism
Facebook my.hsj.org

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Youth Journalism Initiative

  • 1. + THE FUTURE FOR YOUTH JOURNALISTS It’s so bright, we better wear shades!
  • 2. + 1986 – past, present and future  CNN aired its first broadcast  Space shuttle first launched  Personal computers widely available  Internet first connection  Cell phones widely available  Skype and Google Hangout  Google Glass
  • 3. + 1986 – past, present and future  CNN aired its first broadcast 1980  Space shuttle first launched  Personal computers widely available  Internet first connection  Cell phones widely available  Skype and Google Hangout  Google Glass
  • 4. + 1986 – past, present and future  CNN aired its first broadcast 1980  Space shuttle first launched 1981  Personal computers widely available  Internet first connection  Cell phones widely available  Skype and Google Hangout  Google Glass
  • 5. + 1986 – past, present and future  CNN aired its first broadcast 1980  Space shuttle first launched 1981  Personal computers widely available 1980s  Internet first connection  Cell phones widely available  Skype and Google Hangout  Google Glass
  • 6. + 1986 – past, present and future  CNN aired its first broadcast 1980  Space shuttle first launched 1981  Personal computers widely available 1980s  Internet first connection 1992  Cell phones widely available  Skype and Google Hangout  Google Glass
  • 7. + 1986 – past, present and future  CNN aired its first broadcast 1980  Space shuttle first launched 1981  Personal computers widely available 1980s  Internet first connection 1992  Cell phones widely available 1990s  Skype and Google Hangout  Google Glass
  • 8. + 1986 – past, present and future  CNN aired its first broadcast 1980  Space shuttle first launched 1981  Personal computers widely available 1980s  Internet first connection 1992  Cell phones widely available 1990s  Skype and Google Hangout 2003  Google Glass
  • 9. + 1986 – past, present and future  CNN aired its first broadcast 1980  Space shuttle first launched 1981  Personal computers widely available 1980s  Internet first connection 1992  Cell phones became available 1990s  Skype and Google Hangout 2003  Google Glass 2011 prototype weighed 8 pounds
  • 12. + Journalism past & present  Information – less access  News – weekly or daily  Audience – little interaction  Information – unlimited access  News – instant, 24/7  Audience – instant, 24/7
  • 13. + Should student journalism change? The way we were . . .
  • 14. + Percentage of schools with each type of student media Yearbook Newspaper TV Program Radio 94% 64% 29% 3% Goodman, M., Bowen, C.P., & Bobkowski, P.S. (2011). Student media presence remains strong in American public high schools. Kent, Ohio: Kent State University, Center for Scholastic Journalism
  • 15. + Number of student media outlets per U.S. public high school Media Outlets 4 3 2 1 0 47% 22% 25% 4% 2% Goodman, M., Bowen, C.P., & Bobkowski, P.S. (2011). Student media presence remains strong in American public high schools. Kent, Ohio: Kent State University, Center for Scholastic Journalism
  • 16. + Percentage of student media with online component Now . .  Newspaper  Television  Yearbook  Radio Goodman, M., Bowen, C.P., & Bobkowski, P.S. (2011). Student media presence remains strong in American public high schools. Kent, Ohio: Kent State University, Center for Scholastic Journalism
  • 17. + Percentage of student media with online component Now . . .  Newspaper – 27%  Television  Yearbook  Radio Goodman, M., Bowen, C.P., & Bobkowski, P.S. (2011). Student media presence remains strong in American public high schools. Kent, Ohio: Kent State University, Center for Scholastic Journalism
  • 18. + Percentage of student media with online component Now . . .  Newspaper – 27%  Television – 22%  Yearbook  Radio Goodman, M., Bowen, C.P., & Bobkowski, P.S. (2011). Student media presence remains strong in American public high schools. Kent, Ohio: Kent State University, Center for Scholastic Journalism
  • 19. + Percentage of student media with online component Now . . .  Newspaper – 27%  Television – 22%  Yearbook – 2%  Radio Goodman, M., Bowen, C.P., & Bobkowski, P.S. (2011). Student media presence remains strong in American public high schools. Kent, Ohio: Kent State University, Center for Scholastic Journalism
  • 20. + Percentage of student media with online component Now . . .  Newspaper – 27%  Television – 22%  Yearbook – 2%  Radio – 29% Goodman, M., Bowen, C.P., & Bobkowski, P.S. (2011). Student media presence remains strong in American public high schools. Kent, Ohio: Kent State University, Center for Scholastic Journalism
  • 21. + Should student journalism change? Yes!  All media online  Not if, but how soon Transformation Begins now
  • 22. + Should student journalism change? Yes!  All media online  Integrated staffs  Not if, but how soon  Media organization Transformation Begins now
  • 23. + Should student journalism change? Yes!  All media online  Integrated staffs  Multimedia  Not if, but how soon  Media organization  More photos, video Transformation Begins now
  • 24. + Should student journalism change? Yes!  All media online  Integrated staffs  Multimedia  Social media  Not if, but how soon  Media organization  More photos, video  Twitter, Instagram, Kik Transformation Begins now
  • 25. + Should student journalism change? Yes!  All media online  Integrated staffs  Multimedia  Social media  Interactive  Not if, but how soon  Media organization  More photos, video  Twitter, Instagram, Kik  More polls, infographics Transformation Begins now
  • 26. + Should student journalism change? Yes!  All media online  Integrated staffs  Multimedia  Social media  Interactive  Immediacy  Not if, but how soon  Media organization  More photos, video  Twitter, Instagram, Kik  More polls, infographics  Breaking now, post it now Transformation Begins now
  • 27. + Should student journalism change? Yes!  All media online  Integrated staffs  Multimedia  Social media  Interactive  Immediacy  Not if, but how soon  Media organization  More photos, video  Twitter, Instagram, Kik  More polls, infographics  Breaking now, post it now Transformation Begins now
  • 28. + A day in the life of a secondary school journalism teacher
  • 29. + A day in the life of a secondary school journalism teacher • Instill journalistic values • Deal with legal and ethical considerations • Coach staff to cover the school and its community • Teach skills: news gathering, news writing, features, commentary, sports, investigative journalism, shoot & edit video, take & edit still photos, record & edit audio • Help staff learn how to meet deadlines • Balance student opinion & the adolescents’ maturing perspectives • Manage multimedia and online journalism presence • Teach design & graphics for print and online layouts • Business operations and advertising • Manage newsroom and editorial board • Work with administration, other teachers & community • Develop curriculum & lesson plans • Grade and assess student work
  • 30. + A day in the life of a secondary school journalism teacher
  • 31. + A day in the life of a secondary school journalism teacher
  • 32. + American Society of News Editors www.asne.org  Top journalism leaders  media organizations  educational institutions  media related foundations & training organizations.
  • 33. + American Society of News Editors www.asne.org  Top journalism leaders  media organizations  educational institutions  media related foundations & training organizations.  Priorities  First Amendment, free flow of information  Diversity & inclusion in the workplace and news coverage  Promote news organizations’ roles in informing citizenry
  • 34. + American Society of News Editors www.asne.org  Top journalism leaders  media organizations  educational institutions  media related foundations & training organizations.  Priorities  First Amendment, free flow of information  Diversity & inclusion in the workplace and news coverage  Promote news organizations’ roles in informing citizenry  Initiatives  ASNE Awards  Leadership development & diversity  Newsroom census  Sunshine Week  Youth Journalism Initiative
  • 35. + ASNE Youth Journalism Initiative News matters. 21st century skills. Reynolds Institute New Website National Edition MCT Campus Partnership Program
  • 36. + Donald W. Reynolds Foundation High School Journalism Institute  Nearly 2,000 alumni of the program  We choose who will benefit most & contribute most  During the Institute  When returning to school  When joining national scholastic journalism orgs  Free JEA membership  Free state/regional membership
  • 37. + SchoolJournalism.org resources and lesson plans Information Literacy News Media
  • 38. + SchoolJournalism.org resources and lesson plans Information Literacy News Media Writing Journalism Nonfiction
  • 39. + SchoolJournalism.org new resources and lesson plans Information Literacy News Media Writing Journalism Nonfiction Citizenship Rights Responsibilities
  • 40. + Teaching Units coming 2013-2014  News Literacy  New literacy  Media literacy  Information literacy  Civic engagement and action  How to stay informed  Knowledge of governmental processes  Rights and duties of citizen at local, state, national, global  Understanding the local & global implications of civic decisions  Ethics  Bias  Copyright  Diversity  Libel  Plagiarism  Law and First Amendment  First Amendment  Student press rights  Invasion of privacy
  • 41. + Teaching Units coming 2013-2014  News gathering  Research  Leads  Interviewing  Quotes, attribution  Story ideas, angles  News writing  Basics  Who, What, When, Where, Why, How  Inverted pyramid  Revision  Advanced  Online/Multimedia  Broadcast  Specialized writing  Data journalism  Editorial  Entertainment  Feature  Investigative journalism  Opinion  Personality profiles  Sports  Trauma
  • 42. + Teaching Units coming 2013-2014  Editing  Copy editing (copy editing marks)  Content Editing  Fact-checking  Grammar  AP Style  Fact checking  Headlines  Design and graphics  Principles of design  Information graphics  Newspaper layout  Photography & Videography  Basics (composition, exposure, editi ng)  Cutlines and captions  Legal and ethical  Storytelling  Technical  Photoshop  InDesign  Final Cut Pro
  • 43. + Teaching Units coming 2013-2014  Multi-media and online journalism  Audio  Blogging  Crowdsourcing  Community building  Design  Digital editing  RSS readers and feeds  Social media  Web design basics (coding, SEO, analytics)  Broadcast News  Magazine News  Business operations and strategic communications  Setting up a business department  Knowing your community  Selling/community service  Designing ads  Budgeting and record-keeping  Balanced messaging (diversity and multicultural considerations)  Press releases  Press conference
  • 44. + Teaching Units coming 2013-2014  Newsroom Management  Beats  Decision-making  Editorial board  Full and balanced coverage  Organizing a school media organization  Newspaper only  Multimedia  Policies  Leadership and teambuilding Other resources  For Teachers:  Classroom Management  Curriculum  Grading  Workshops  Graduate programs  Students:  Careers in Journalism  Scholarships  Contests  Workshops and camps  Future of Journalism
  • 45. + “National Edition” weekly contest at SchoolJournalism.org  Open to all students grades 7-12 in U.S.  Students submit best stories, photos, videos  $100 gift cards to top five winners  Publish winning submissions & honorable mention  Naming contest for National Edition  $250 to student  $250 to school journalism program
  • 46. + “National Edition” monthly contest at SchoolJournalism.org  Open to all students grades 7-12 in U.S.  Narrative and visual storytelling  Categories  Right the wrong  Think globally (U.N.)  Act locally  Reader’s choice  $100 gift cards to four winners  Publish winning submissions & honorable mention
  • 47. + McClatchy-Tribune Campus High School News Service  Exclusive arrangement with ASNE  One-time $100 application fee  Licensed for newspaper, online news, classroom use  Available weekly:  125 news and feature stories, 20 story packages  5 news graphics, 4 feature graphics  8 editorial cartoons  Web content, cartoons, comics
  • 48. + Partnership Program  News organizations mentor school journalism programs  Application deadline August 1, 2013  Partnerships announced August 15, 2013  $2,000 provided for cameras, computers, software, etc.  Goals:  Create new school journalism programs  Reinvigorate struggling journalism programs
  • 49. + ASNE Youth Journalism Initiative News matters. 21st century skills. Reynolds Institute New Website National Edition MCT Campus Partnership Program
  • 50. + What will future journalists be?  Information gathers
  • 51. + What will future journalists be?  Information gathers  Context providers
  • 52. + What will future journalists be?  Information gathers  Context providers  Fact checkers, source verifiers
  • 53. + What will future journalists be?  Information gathers  Context providers  Fact checkers, source verifiers  Nimble niche news marketers
  • 54. + What will future journalists be?  Information gathers  Context providers  Fact checkers, source verifiers  Nimble niche news marketers  Trusted brand audience builders
  • 55. + Will they take a journalist on the first mission to another galaxy?
  • 56. + I’ve always felt that as long as you are alive, you should be doing something that makes a difference . . . You don’t have to do big, gigantic things. Just do things incrementally that make a difference. - Barbara Jordan Interview NEA Today, 1992