33. Innovation bottlenecks Chicken and the egg problem Don’t focus on your current technology Knowledge is useful, entrepreneurial spirit key Subsidies only support innovations financially Crossing the chasm Blue ocean strategy Cultural fit
34. Innovation bottlenecks Chicken and the egg problem Don’t focus on your current technology Knowledge is useful, entrepreneurial spirit key Subsidies only support innovations financially Crossing the chasm Blue ocean strategy Cultural fit
35. Van idee naar commerciële toepassing Development Research Machinebouw (technologie en processen) 100 - 1000 kg 1 gr - 1 kg 0.1 - 10 kg 1 - 100 kg Production series Sales of technology (Industry) Laboratory test Labscale system Pilot scale 0-serie 300-3000kE 150-1500kE 100-750kE 40-200kE 15-50kE Marketsurvey Marketsurvey sales(R&D) Sales of Innovative foodproducts (Industry) Product challenge tests Laboratory product tests Voedselproductie (producten en recepten) 1 gr - 1 kg 10 kg - 100 kg Kip-en-ei : Wie investeert?
36. Innovation bottlenecks Chicken and the egg problem Don’t focus on your current technology Knowledge is useful, entrepreneurial spirit key Subsidies only support innovations financially Crossing the chasm Blue ocean strategy Cultural fit
37. Van principe tot een nieuw systeem jaar 2005 2010 2015 2020 Fundamenteelonderzoek Nieuwe principes Nieuwe principes Toepassings-gericht technologie Nieuwe technologie Nieuwe technologie Nieuwe technologie Apparaten-bouw Nieuwe Apparatuur Nieuwe Apparatuur Nieuwe Apparatuur ProcesontwerpOntwikkelingtoepassen Nieuw proces Nieuw proces Nieuw proces Systeem-oplossing Nieuw systeem Nieuw systeem Nieuw systeem
38. Innovation bottlenecks Chicken and the egg problem Don’t focus on your current technology Knowledge is useful, entrepreneurial spirit key Subsidies only support innovations financially Crossing the chasm Blue ocean strategy Cultural fit
39. From research to innovation € Innovation Development Production Sales Market (perspective) Research Engineering Costs of input (hr) Design Methods & procedures
40. A warning to industry : you want development! R &D: Industry R&D: University & CRO
41. Innovation bottlenecks Chicken and the egg problem Don’t focus on your current technology Knowledge is useful, entrepreneurial spirit key Subsidies only support innovations financially Crossing the chasm Blue ocean strategy Cultural fit
42. Productontwikkeling & Ondernemersrisico 90% Risico Subsidie 4000 kE 65% 40% 2000 kE 25% = 500-5000 kE kosten Fundamenteel Toegepast Industrieel Demonstratie 200-800 kE Research Development 25-300 kE
43. Innovation bottlenecks Chicken and the egg problem Don’t focus on your current technology Knowledge is useful, entrepreneurial spirit key Subsidies only support innovations financially Crossing the chasm Blue ocean strategy Cultural fit
45. Innovation bottlenecks Chicken and the egg problem Don’t focus on your current technology Knowledge is useful, entrepreneurial spirit key Subsidies only support innovations financially Crossing the chasm Blue ocean strategy Cultural fit
46.
47. Some examples of “neue kombinationen” Fresh(cut) andlongershelf-life (mild preservation) Low CO2andexoticfoods Fresh(cut) andA-brand Multinationals andchilledfoodchains Outsourcing design and R&D andcreatinginternalvalue Foodtechnologyandcreativity (food design) & sales Individualproductsandmassproduction
48. Innovation bottlenecks Chicken and the egg problem Don’t focus on your current technology Knowledge is useful, entrepreneurial spirit key Subsidies only support innovations financially Crossing the chasm Blue ocean strategy Cultural fit
51. Business Models Sell products or ingredients Sell equipment Sell research capacity Innovation as services Toll manufacturing Licensing of new concepts Finance and maintain equipment Joint ventures (share risk) Promote the technology (logo)
