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GHAZIABAD, INDIA
KARA DEFRIAS | @CALIFORNIAKARA
WCGB BOLD
WE CARE &
GIVE BACK:
BOLDAPRIL 21-30, 2014
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CONFIDENTIAL 2
BY THE NUMBERS
Intuit
instructors
10
Countries
represented
4
# of Days
9
Pre-trip
prep hours
59
WHERE WE WERE
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GHAZIABAD
UTTAR PRADESH, INDIA
ONE HOUR
NORTH OF NEW DELHI
ONE HOUR
COMMUTE IN THE MORNING TO RUDSET INSTITUTE
ALL SENSES ENGAGED
SMELL, SIGHT, TASTE, SOUND
GETTING ACCLIMATED
TO NEW SIGHTS AND SOUNDS
WHAT WE TAUGHT
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3 CLASSES
BIZ DEV/FINANCIAL LITERACY, MARKETING, PRODUCT INNOVATION
OBJECTIVES
BUSINESS TRAINING TO ~100 MICRO-ENTREPRENEURS
OBJECTIVES
HELP THEM LAUNCH AND GROW SMALL SCALE ENTERPRISES
PIVOT
WE ADJUSTED ON THE FLY
30 HOURS TEACHING
STUDENTS ROTATED TO A DIFFERENT CLASS EACH DAY
LALPUR VILLAGE
DROVE 2 HOURS NORTH TO TEACH 30 WOMEN IN PICKLE MAKING CO-OP
LALPUR VILLAGE
TWO HOURS NORTH OF DELHI
WHAT WE LEARNED
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FOLLOW ME HOMES
MET WITH MICRO-ENTREPRENEURS
FOLLOW ME HOMES
DAILY POWER OUTAGES MEAN MANY FOLKS STILL USE LEDGERS
FOLLOW ME HOMES
MET WITH BEAUTY SHOP OWNERS, TAILORS, CELL STORE OWNERS
FOLLOW ME HOMES
SMALL BIZ OWNERS HAPPY TO SHARE THEIR STORIES
FOLLOW ME HOMES
MET WITH 30 WOMEN WHO OWN A PICKLE MAKING CO-OP
WHAT THEY LEARNED
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D4D
GO BROAD TO GO NARROW, DEEP CUSTOMER EMPATHY, RAPID EXPERIMENTS WITH CUSTOMERS
MARKETING & BIZ DEV
TAUGHT SKILLS THAT CAN BE USED IMMEDIATELY
STUDENT FEEDBACK
FEEDBACK MATCHED PRE-COURSE OBJECTIVES
PEOPLE WE MET
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WHAT’S NEXT
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IT’S ABOUT DOING THINGS
STUDENTS CREATED ACTION PLANS TO DO AT WORK
CONTINUED SUPPORT
TO ENTREPRENEURS + SHARING OUR EXPERIENCE
ETCETERA
WCGB BOLD
TAJ MAJAL
DAY TRIP POST-TEACHING
THE TEAM
10 INTUIT EMPLOYEES + 3 INTUIT STAFF + 2 TEAM4TECH STAFF
OUT AND ABOUT
LOTS OF STREET VENDORS NEAR OUR HOTEL
OUT AND ABOUT
THE CHILD’S ALL, “DUDE…”
OUT AND ABOUT
SEEN ON OUR HOUR-LONG COMMUTE
NIGHT MARKET
INTERESTING FOLKS AROUND EVERY CORNER
NIGHT MARKET
SHOPPING FOR DEALS, SCARVES, AND TREATS
THANKS!
WCGB BOLD
Kara DeFrias | @CaliforniaKara

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Intuit We Care and Give Back by Kara DeFrias