2. Unique benefits of Mobile
 Mobile is first personal mass medium
 Permanently connected
 Always carried
 Built in payment channel
 Available at creative impulse
 Has most accurate audience info
 Enables augmented reality

3. Mobile is as different from the internet,
As TV is different from Radio

5. Breakout of Mobile web
 Staying current with latest trends
 Location based benefits- timely information on your
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business
Another avenue to reach job seekers on the go
Mobile career site serves as likely first touchpoint for
job seekers
Best tool for location specific information (ex: career
site
Several ways for recruiters to use (ex: paid search)
Greater traffic to job oppurtunities

6. Reaches you when you sleep
 We have heard that we sleep with mobile phones
 Latest research reveals that people not only take their
phones to bed with them but two out of three actually
keep the phone on & connected to receive SMS or calls
at night

7. Why Mobile for Recruiting?
Traditional Marketing
Job Boards
Employer
Job seeker
Web
Social Media
Mobile

9. Contrast Mobile phone & PC
PC
 30 minutes Task
 Planned use
 Sitting
 Have time
 E-mail
 Creating info
 Focused attention
Mobile
30 seconds task
Unplanned use
Standing/walking
in hurry
SMS
consuming info
multi tasking

10. Facts about mobile
 The rate of mobile web growth over desktop internet in 2
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years has grown 2000%
Mobile search is growing more than 200% year on year
It is expected to overtake searches on desktop PCs by 2014
By the year end 2012 more smartphones were sold that PCs
If you deliver news & alerts, only through mobile you can
reach 33% of the planet
86% of mobile internet users are using their devices while
watching TV
By 2010, mobile had passed every other technology in it’s
number of user subscriptions
In April 2012 it had 6 billion in a planet of 7 billion

11. Users want two things
 They want the mobile accessibility
 They want better personalized services – apps & web
apps
Mobile cannot be ignored anymore nor in Business
neither in recruitment

12. What candidates expect?
 Search & matching job alerts
 Track application status
 Location based services
 Company info & connections
 Easy way to apply
 Tips for a good application
 Contact & communicate with recruiter
 Career related events
 Sharing on social media

13. The question:
“Should a company have a mobile site?”
Is the same irrelevant as it would be asking
“Should a company have a webpage”
The right question is:
“How can we improve our services through mobile &
attract more user/customers by doing so?”

14. Conclusion
 Mobile cannot be ignored by any industry or company
if it doesn’t want to be wiped out from the business in
the next 5 years.
 It is replacing the traditional web & it is doing it really
fast.

15. Thanks