Презентация Дарьи Рудник и Натальи Рушайло к выступлению на конференции «Построение и продвижение бренда привлекательного работодателя» компании компании GRP – Service 19 мая 2009 г.
6. Other markets
Kaliningrad
Helsinki
Oslo
St. Petersburg
Moscow
Copenhagen
Kiev
Luxembourg
Marbella Tokyo
New York
Shanghai
7. Swedbank shall just be a step, a click or
Service Leadership
a ring away
It should always be easy to get in touch with us, with
generous opening hours and a first-class service level via
the Internet bank, the Telephone bank or face-to-face
meetings.
Many of our services are available 24 hours a day, 365
days of
the year.
Call us, log on to the Internet bank or visit
one of our branches!
7
8. Our Vision – We want to be the leading financial institution
in the markets where we are present.
By leading we mean
• the highest customer satisfaction
• the best profitability
• Employer of Choice
12. “A brand is more than a name or a logo — it is a
promise and a contract with every customer with
whom you are dealing”
Richard Branson
13. What is our promise?
Symbols Behaviours
Behaviours
Symbols
Training Management
Work environment Support teams
Leadership
Communication
Empowerment
Stories Core
competencies
Corporate
Values Structure
scorecard Governance
Reward Policies
Processes
Performance
Reward and management Systems Business
Business
Reward and
measurement
measurement context
context
14. Role of HR in Swedbank
Managers Employees Customers.
HR
attitudes attitudes Level of
Processes
and and Service
and tools
behaviors behaviors delivered