Social Media and future of work

1. Submitted by:
Deepinderjeet Singh Hunjan
Lovepreet Singh
GurjinderSingh
Harinder Pal Singh
1

2.  A form of online media
 Sharing opinions in online world
 Democratization of content
2

3. Definitions of Social Media:
• According to Brain Soils “ social media describes the
online tools that people use to share content,
profiles, opinions, insights, experiences, perspectives
and media itself, thus facilitating conversations and
interaction online between groups of people”
• These tools include blogs, bookmarks, networks,
wikis, microblogs, message boards, podcasts and
vlog etc.
3

4. • According to Ron Jones “ Social Media essentially is a
category of online media where people are talking,
participating, sharing, networking and bookmarking
online . Most social media services encourage
discussion, feedback, voting, comments, and sharing
of information from all interested parties ”
• “It’s more of a two-way conversation, rather than
one way broadcast like traditional media. Another
unique aspect of social media is the idea of staying
connected or linked to other sites, resources, and
people.”
4

5. Categorization of social media :
According to Jones , there are different types of social
media with examples as follows :
• Social news
o Digg
o Sphinn
o Ball hype
o News vine
• Social sharing
o Flickr
o Snapfish
o Instagram
o YouTube
o Jump cut
5

6. • Social networks
o Facebook
o LinkedIn
o Myspace
o Twitter
• Social bookmarking
o Delicious
o Faves
o Stumble Upon
o Blog marks
o Digo
6

7. History of social media
7

8. Concept: Status, Power and
Identity
• Status simply means position.
• If we talk in terms of online media, Status is achieving
certain position in the virtual world.
• Power, in terms of social media is the achievement of
certain ambitions due to the interaction of people
socially.
• Identity in virtual world, is creating your image online
on social networking sites.
8

9. Social Media and Work environment:
• Most of work is done with the use of social media
nowadays
• According to certain studies
“ 94% of all businesses with a marketing departments
use social media, such as Facebook, Twitter and
Google+, to increase brand awareness and to
communicate with over one billion users on these
sites.”
9

10. Past of social media and work
• In the past, people were hardworking and they believe to do
work by their own hands.
• In the past, there were following media’s to broadcast
information like
• Printing Press
• News channels
• Radio stations
• Television
• Telephone and telegraph
• When Internet came to existence, It took place of all above
media’s.
• Social Media was one of the important part of the Internet.
• But in the past, social media was not popular within
organizations, businesses, companies and different
institutions.
• As the time changes, social media took its place in the
society and people start to promote their businesses through
social media.
10

11. Advantages of Work and
social media in the past
• Calm and nice work environment
• Not too much rush in the work
• No cyberbullying, fake news in the work as social
media was not so popular
• Increasing productivity in work environments as they
focus on their work more.
• Employees do not have to worry about the privacy
settings of their companies, businesses and
organizations websites as the main access of the
businesses is only confined to the top people of the
companies.
• Less chances of hacking, identity thefts etcetera.
11

12. Disadvantages of social
media and work in past
• People come to know about the latest news after a
short period of time , as there was no social media
in those days.
• Equipment's like Television etcetera were too
expensive in those days.
12

13. About Present Work
Environment and
Social Media
• With the invent of Internet or
say Social media on web,
competition has increased
between different companies.
• Most of the brands advertises
their products through internet
through social media
• Looking at consumer’s side,
people feel more
• Relax able
• Comfortable
• Efficient in their work
environment
13

14. Why people want to work through
Social Media?
• Increased productivity
• More profit
• Time saving
• Easy way of setup business
Due to all these reasons, most of the companies today
use social media sites to establish and grow their
business.
14

15. Impact on
Work in 2020
15

16. Positives
ChallengesNegatives
16

17. • Technology will become fully adopt at workplaces.
• There will be no pity for people with bad behaviors.
• Way of working will be different.
• Excitement in employees to work with social media.
• Relation between employees and companies will
become strong
17

18. Positives
ChallengesNegatives
18

19. • More and more health issues
• Eyes problems
• Less time for family and friends
• Fake websites or blogs misguide people
• Chances of hacking will increase
• More stressful life
19

20. Positives
ChallengesNegatives
20

21. • As some brands will
show off their
products via social
media, which will not
be good for them.
• So, They must show
actual products on
Advertisements .
• As shown in the
picture, the
difference between
actual and fake
products
21

22. 22

23. Business in 2020
• It is our prediction
that business will
increase through
social media as
compared to today.
• More and more
companies will use
social media to
establish their
business.
• It will change
business
23

24. • Work will be more transparent
24

25. • According to Gartner
“Smart Machines, including those that take over human
roles in manufacturing, will have “widespread” and
“deep” impact on businesses through 2020”
25

26. • Moreover, Kenneth Brant, research director at
Gartner said
“Most business and thought leaders
underestimate the potential of smart machines
to take over millions of middle-class jobs in the
coming decades, Job destruction will happen at a
faster pace, with machine-driven job elimination
overwhelming the market’s ability to create
valuable new ones.”
26

27. • Work in 2020 will be more goal oriented
27

28. • Future of Work will be more commutable
28

29. • Computers will become more compact as compared to
today in 2020.
• Taking example of Sony Vaio, even one can tie them on
their hands like wrist watches .
29

30. More on Business
and social media
In 2020
30

31. • New ecosystems will be there.
31

32. • Strategic Partnership will be there in future through
social media
32

33. • Companies will work like communities through social
media
33

34. Competition of
work in 2020
34

35. • The future of the work will be more competitive with
the use of social media
35

36. • There will be a high race among people to compete
each other
36

37. • Apart from that, people have much more power to save their
online reputation during that competitive time.
• Online reputation is a term which refers to managing your
reputation online.
37

38. • Moreover, competition between different companies will be
increase dramatically to attract more and more consumers
towards their products.
38

39. • The ultimate aim to get into competition will be to earn
fame
39

40. • Advertisements on social media will be the most popular
way to attract the customers towards their products.
40

41. • Beyond all these reasons, it will be the belief of the
companies that competing the opposite companies via
social media will be the only way to earn profits and
power in the society
41

42. • In this way, relationships between companies and
consumers will improve a lot as compared to today in
2020.
42

43. • Employees will have more flexible time in their jobs
• Understanding within the coworkers will be good.
43

44. • Job Competition via social media
• Difficult to get job as competition will be very high
44

45. • Here is one of the link in which Brain Soils discuss the
concept of competing for future and competing for now
with Peter Guber.
• http://www.youtube.com/watch?v=KVf4Jostf28&featur
e=youtu.be
45

46. Creativity in
2020
46

47. • As the world is becoming more and more
technological day by day.
• People are learning a lot of new things from social
media.
• In this way, they are becoming more and more
creative.
• Hence, we can say that social media will increase the
creativity in the coming time and people use it for
their workplaces.
47

48. • Future of work will be more creative as compared to now
and People use social media to get new thoughts, creative
ideas.
48

49. • In 2020, the main focus will be on research, development
and exploitation of new or emerging technologies.
• There will be hi-fi techniques at the workplaces.
49

50. • Forbes also discussed about how will be the creativity of
advertising landscape look like in 2020.
• Levy: “looking at 2020, I think fragmentation might
be strongly mitigated”.
• Cooper: “Five years ago there was a lot of talk
about consolidation of all client businesses into
holding companies……….. So, for 2020, I see things
being even more complex, dynamic, and fun! The
agencies that have a strong collaborative streak will
be the ones who win”.
50

51. • Wiener: “By 2020, we will see a tipping point where the
floor literally falls out of the current model”.
• Roberts: “By 2020, they will want different
relationships, sometimes one-stop shop, sometimes a
brand agency leader model, sometimes a general
contractor model. But they need to get more efficient”.
• Edelman: “At Edelman, we will have a combination of
the classic PR business with the addition of strong digital
and research. Public relations focuses on the opinions
formers, but the new paradigm is not the pyramid of
influence we used to have”.
51

52. • “The Era of “Distributed Creative Production” is
upon us”
• “The “Credible Mass” will determine Quality”
• “A new Genre of Advertising will educate us”
• “The Static Portfolio will be replaced by connected
portfolio”
• “We will display our work in more private ways”
More predictions about the
creativity at work in future
52

53. Few more interesting
things about social
media and future of
work
53

54. • If talking about news channel or newspaper i.e.
a form of social media, it seems that with the
emergent of new technologies in future, social
media will take place of those media’s and may
be a time have been come when people will not
even know about what newspaper and news
channels are?
54

55. • Moreover, in the future, almost all of the subjects will
be online.
• So, it will be easier for the students to study at home.
• It will save time.
• No outgoing to colleges or universities .
55

56. • Online shaming may not be there in the future, as
most of the people those days will be well
educated.
• Matthew Fraser and Soumitra Dutta defined online
shaming as
“The violation of someone’s privacy with the
express purpose of humiliating the targeted
person through discredit”
• Here is one example
56

57. Last, but not the least
57

58. • Future of work will be more
• Collaborative
• Connected
• Creative
58

59. • Online Reputation would be more important than
anything else in the future.
• It may be possible that by 2020, more social
networking sites like Facebook, LinkedIn would be
invented which would help people in getting jobs.
• More innovations will be there in future to make the
world a better place.
• People in future will have more clear ideas about
what they will have to do in life because they easily
will get information about different topics from
social networking sites.
59

60. • Overall, we can say that social media will be used
in every field of life in future.
• The ties between customers and companies will get
strong.
• Moreover, it would be one’s responsibility to use
social media in a good way.
• For example, if companies will use social media in
a significant way, it would be good for both
companies and customers.
60

61. • Apart from these, parents must have to take care of
their children and have a look at what they will do
online because parents will be going to busy in the
future and they must have to aware of their children.
• Furthermore, privacy settings would matter a lot on
social media networking sites.
• We will have to very careful about cyberbullying in
the future as it seems that it will be going to increase
in future.
61

62. 62
• Belsky, S. (2011). Shaping the future: 7 predictions for the
creative community. Retrieved from
http://99u.com/articles/6972/shaping-the-future-7-
predictions-for-the-creative-community.
This link provides information related to the predictions about
the future of creative community.
• Evans, D. (2013, July 30): The workplace of the future:
Connected, collaborative, creative. Message posted to
http://blogs.cisco.com/ioe/the-workplace-of-the-future-
connected-collaborative-creative/
It shows information about the future workplace like how and
where we will be going to work in future.
• Jones, R. (2009). Social media marketing 101, part1. Retrieved
from
http://searchenginewatch.com/article/2064413/Social-Media-
Marketing-101-Part-1
This website gives us information about what are social media
and different categories of social media.
Annotated Bibliography

63. 63
• Naeger, J, L. (2013). United States: effectively managing social media
in the workplace. Retrieved from
http://www.mondaq.com/unitedstates/x/239152/employee+rights+l
abour+relations/EFFECTIVELY+MANAGING+SOCIAL+MEDIA+IN+THE+WO
RKPLACE
This site reveals that how social media will be used in the future in
workplaces and how we have to manage that.
• Osborne, C. (2013). Smart machines will have deep business impact
through 2020:gartner. Retrieved from
http://www.smartplanet.com/blog/bulletin/smart-machines-will-
have-deep-business-impact-through-2020-gartner/
It gives us the link to the research by Gartner which tells us about
how smart machines will affect different businesses in 2020.
• Sheehan, B. (2014). Advertising in 2020: the industry’s key players
weigh in with divergent strategies. Retrieved from
http://www.forbes.com/sites/onmarketing/2014/05/14/advertising-
in-2020-the-industrys-key-players-weigh-in-with-divergent-strategies/
This website gives us information about the advertising in 2020 and
how it affects businesses during that time.

64. 64
• Solis, B. (2014). Let digital natives be your guide in defining the future
of work. Retrieved from
http://www.briansolis.com/
It is a link to how work is transforming to digital world from past and
about customers and company relations in future.
• Solis, B. (2007). Defining social media. Retrieved from
http://www.briansolis.com/2007/06/defining-social-media/
This link provides us with different definitions of social media
provided by different authors.
• Solis, B. (2014). 10 quotes by brain solis on the future of business.
Retrieved from
http://www.slideshare.net/prezly/10-quotes-by-brian-solis-
quotes?ref=http://www.briansolis.com/category/articles/social-
media/
This link provides us with some of the important points discussed by
Brain Solis on future of Business.
• Solis, B. (2013). Peter guber: producer/entrepreneur/chairman/ceo of
Mandalay bay/revolution season 4/brainsolistv. Retrieved from
http://www.youtube.com/watch?v=KVf4Jostf28&feature=youtu.be
This video is about the interview of Peter Guber taken by Brain Solis.
They discussed about differences between competing for future and
competing for now.

65. • http://techimpact.org/wp-
content/uploads/2013/06/Social_Media_@work1.jpg
• http://www.hypesouthflorida.com/back-again-and-gone/wp-
content/uploads/sites/79/2014/06/Media1.jpg
• http://blogging4jobs.com/wp-content/uploads/2011/11/social-
media-at-work-infographic1.png
• http://www.idaconcpts.com/wp-
content/false%20advertisement%20taco%20bell%20burger%20king
.jpg
• http://www.tonybates.ca/wp-content/uploads/2020-vision1.jpg
• http://www.centerforworklife.com/cfwl-
content/uploads/2013/09/046156-social-media-at-work-
creditnewscorp.jpg
• http://image.slidesharecdn.com/socialmediawkplacecollaborati
onslideshare-121113154334-phpapp02/95/social-media-
workplace-collaboration-silkroad-report-1-
638.jpg?cb=1352843160
• http://2.bp.blogspot.com/-VsBX-gi4eEY/Ug4BvP8a-
jI/AAAAAAAAEeo/bUOYkcKBPcg/s1600/TU-SMILEY3.png
65
References of Pictures

66. • http://www.idaconcpts.com/wp-
content/false%20advertisement%20taco%20bell%20burger%20king.jpg
• http://farm7.static.flickr.com/6061/6049702644_e6fda75992_z.jpg
• hhttp://www.lovesocialmedia.com/wp-
content/uploads/2013/09/social-media-changing-business.jpg
• http://i.bnet.com/blogs/6829424691_3cd0811483_z5.jpg
• http://www.barriebramley.com/wp-
content/uploads/2011/10/Wordle04.png
• http://www.lovesocialmedia.com/wp-
content/uploads/2013/09/social-media-changing-business.jpg
• http://seltech.files.wordpress.com/2011/07/sony-nextep-wrist-
computer-2020-hiromi-kiriki-011.jpg
• http://craftypioneer.com/wp-content/uploads/2014/02/nextep3.jpg
• http://spectrumcenter.umich.edu/sites/spectrumcenter.umich.edu/
files/field/image/research.png
• http://thumbs.dreamstime.com/z/businessman-wording-online-
education-hand-34762950.jpg
• http://i.dailymail.co.uk/i/pix/2014/05/19/article-2633133-
1E04DDD500000578-116_634x422.jpg
• http://changingjournalism.files.wordpress.com/2011/05/conclusion.
jpg
66

67. • http://images.huffingtonpost.com/2014-05-06-socialmedia.jpg
• http://mcampanizzi.files.wordpress.com/2012/07/sns-timeline1.png
• http://4.bp.blogspot.com/-
ETVXT2_mdQU/UVSj3Fs1lxI/AAAAAAAAAN0/0gLus62Wnfg/s1600/goal
-orientation+jpeg.jpg
• http://www.ludlowthompson.com/image_jpeg/600/363/100//cms/n
ews_item/1141.jpg
• http://www.stevewiens.com/wp-
content/uploads/2013/05/COMPETION-1.jpg
• http://listdose.com/wp-content/uploads/2013/08/Work-
Competition.jpg
• http://www.toprankblog.com/wp-
content/uploads/2009/01/orm.png
• http://us.123rf.com/450wm/iqoncept/iqoncept1211/iqoncept12110
0059/16261451-a-colorful-pie-chart-with-the-word-competition-to-
symbolize-rivalry-and-market-share-fighting-among-.jpg
• http://prettygoodplan.com/wp-
content/uploads/2011/07/Advertising.jpg
• http://meetville.com/images/quotes/Quotation-Andrew-Carnegie-
business-survival-competition-race-law-best-Meetville-Quotes-
119774.jpg
67

68. • http://fastfoodfromtheinside.files.wordpress.com/2011/11/screen-
shot-2011-11-20-at-7-26-38-pm.png
• http://thumbs.dreamstime.com/thumblarge_368/12352547404NXlQn
.jpg
• http://www.courtroomstrategy.com/wp-
content/uploads/2012/06/television.jpg
• http://www.mediabistro.com/prnewser/files/original/ecosystem.jpg
• http://gochiropractice.com/wp-content/uploads/2012/03/strategic-
partnership.png
• http://relenet.com/images/company_social_network_clip_image002.
jpg
• http://www.thinkdrops.gr/wp-
content/uploads/2013/10/fame_092509_784_0.jpg
• http://spendmatters.com/wp/wp-content/uploads/2013/08/Up-
close-its-a-big-old-mess.jpg
• http://www.deskmag.com/img/articleimages/468x351/deskmag-
coworking-2941.jpeg
68