1. Hearty home meals for hungry travelers

2. Annually 310 million travelers reserve seats in Indian Rails
What people miss in the railway food?
16.00%
12.00%
16.00%
Most unhappy with the food served in
Indian Railways & Stations
Hot food
56.00%
Variety
Healthy food
Affordable
food

3. Solution:
• Online food ordering & fulfillment
– Connects reserved passengers with hearty home meals
– Pre-screened Home Chefs cluster
– Managed end-to-end delivery
• Value Prop :
– Individually prepared (Hearty, Homely)
– Hygienically Packed (Clean, Freshness)
– Delivered to Train (On Time, To Seat)

4. Traveler places
order
Gives PNR/ Train
number
Place Order
Makes online
payment
Chef Amma &
city coordinator
receive order
Chef amma
prepares food
Designated
coordinator visits
amma for pick
ups, as per train
arrival time
Coordinator
delivers food
direct to coach
Pick & Pack food
packet
Find consumer at
coach & delivers
the pack
Customer leaves
feedback for
Chef Amma
Leaves feedback
for amma to
appreciate or for
improve the food
for next time

5. Business Model
•
•
•
•
Price Points – Rs. 100 & Rs. 150
Amma Share – 50% (paid monthly)
Delivery + Coordination cost – 15%
Gross Margin – 35%

6. Go to Market Strategy
BETA (3 months)
Chef Amma
Fulfillment at 3 stations:
•Allahbad
•Lucknow
•Itarsi
Hungry Travellers
•Friends & WOM
PHASE 1 (9 months)
Chef Amma
•20 Cities
Hungry Travellers
•Friends & WOM
•Agents
•Online Advertising
(Ixigo, IRCTC)

7. Achievements
•
•
•
•
Surveyed 25 travelers
Signed up 5 ‘Chef Ammas’
Spoke to IRCTC vendors
Competitive Analysis Completed (Travel
Khana)
• Mobile App
• One city ready to go

8. Travel Khana – doing great work and partially solving the
problem
Variety
Healthy / Quality Food
Affordable Food
Order
Fulfillment

9. Our goal is to serve a Hearty, Homely meal to
100000 Hungry Travellers
On Indian Rails in One year