The document discusses digital marketing and highlights that it is more than just having a website. It emphasizes that digital marketing requires understanding what your target market is doing online, producing compelling and consistent content, focusing on one strategy at a time, partnering with relevant organizations, and making content accessible across different digital platforms like email, search engine optimization, paid ads, and mobile. The creator has experience leading tourism marketing and organizing social media events.

1. DIGITAL MARKETING
{ MORE THAN JUST A WEBSITE }
DIGITAL MARKETING

2. Web & Graphic Designer, Burlington
Past creative director for visitseattle.org
Named one of Top 100 Tourism Influencers in America
Organizer for #BTV Social Media Day
DIGITAL MARKETING

3. If you build it, they will come...
Maybe, but if you don’t
market it right you end
up with an effort that
nobody cares about or
even sees.
DIGITAL MARKETING

4. What is your market doing online?
You aren’t just competing against your competition online, you’re
competing with everything. You have to be compelling and consistent.
DIGITAL MARKETING

5. 6 million views every month.
DIGITAL MARKETING

6. What is your market doing online?
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10. 1. Try to do everything at once...
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11. ...or do one thing and do it well.
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12. 2. Target the right audience.
DIGITAL MARKETING

13. 3. Produce interesting content.
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14. 3. Produce interesting content.
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15. 4. Relevance & Partnership
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16. Accessibility
• Email Marketing
• SEO
• Pay per click ads
• Print goes mobile with QR
codes, URLs, and apps
DIGITAL MARKETING

17. Thanks!
3rd Runway, Sea-Tac Airport
SCVB Marketing Team circa 2008
Photo: Michael Craft, Seattle
DIGITAL MARKETING Lara Dickson @deepdishcreates